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New England Newspaper Conference Awards Was A Place For Publications, Journalists To Shine

WORCESTER - Saturday, October 12, 2019. [T&G Staff/Rick Cinclair]

While a couple of changes marked the 2019 NENPA Fall Newspaper Conference – namely a new location at the AC Hotel Marriott in Worcester, MA, and a later start time to help accommodate more attendees – the traditional centerpiece of the event was as exciting and inspiring as ever.

The New England Newspaper Conference Awards Luncheon, with its Newspaper of the Year, Publick Occurrences, New England First Amendment, Allan B. Rogers Editorial, and Bob Wallack Community Journalism awards and recognition of the AP Sevellon Brown Journalist of the Year highlighted the best of the best in content that local and regional newspapers produced over the past year.

NENPA President Phil Camp commented, “I was delighted to be involved and meeting some of the winners.”

“I was pleased that all six states’ papers were involved,” Camp added, “and there seemed to be a good representation of our membership throughout the region.”

Linda Conway, NENPA Executive Director added that the awards luncheon is always an inspiring event, and this year didn’t disappoint. “The important work that is still being produced by newsrooms – even in these challenging times with reduced staff – is nothing short of amazing,” she said. “Recognizing and honoring that work is a privilege.”

The Journalist of the Year honor is awarded in honor of Sevellon Brown, the late editor and publisher of The Providence Journal-Bulletin, founder of the American Press Institute, a fellow of the Academy of New England Journalists, and a past president and founder of New England Associated Press News Editors Association (NEAPNEA).

This year’s recipient is Shawne K. Wickham, who was recognized for her reporting about mental health and addiction issues for the New Hampshire Union Leader’s “Beyond the Stigma” series.

WORCESTER – [T&G Staff/Rick Cinclair]

The project was sponsored by the New Hampshire Solutions Journalism Lab at the Nackey S. Loeb School of Communications. It was funded by the New Hampshire Charitable Foundation, the Dartmouth-Hitchcock Medical Center, NAMI New Hampshire, and private individuals.

Wickham told the NENPA Bulletin that covering these critical community concerns represented an “extraordinary opportunity” to look into solutions to the gripping issues around mental health and substance abuse challenges under the auspices of a grant-funded initiative.

“We felt we had done enough writing about the problems and it was time to look at some of the programs that were working to address them,” she said. “I got to report about an orchestra that was started by people with bipolar disorder who meet every week to practice and then put on concerts; we looked at recovery-friendly workplaces; and safe syringe programs whose volunteers fan out with not only syringes but other safety and support resources so when those people are ready for help, they will know where to turn.”

She also worked on faith-based recovery programs at neighborhood churches, a theater program where those with mental health issues tell their own stories and then put on a play, and a story on a home for new and pregnant moms who are overcoming their addictions as well, Wickham explained.

This marked the first time Wickham ever tackled subject matter related to outcomes, and she said it made such an impression that one local mental health network was already poised to recognize her with their own award of appreciation.

“It was a privilege to tell these stories and to have the work recognized,” she added, “and it means the world to me!”

John Flowers Honored

WORCESTER – [T&G Staff/Rick Cinclair]

In accepting the 2019 Bob Wallack Community Journalism Award, John Flowers of the Middlebury, VT Addison Independent acknowledged that he never had the pleasure of meeting Mr. Wallack.

“But I am honored to share the stage with him today in spirit,” Flowers said. “As Bob would undoubtedly tell us if he were here right now, community journalism is about teamwork. At the Addison Independent, that team is led by editor/publisher Angelo Lynn, who nominated me.”

This award recognizes an individual who has an exceptional record of commitment to community journalism, and celebrates the accomplishments of someone who has faithfully served his or her community by playing an active, constructive, and sustaining role in contributing to its quality of life.

Flowers said he is proud to be part of a community journalism team that constantly strives to do their work “accurately and with compassion.” His beat could include myriad issues affecting the Independent’s coverage area of around two dozen communities – and on any given day could incorporate human services, local and state government reporting, courts, and police agencies.

“Community journalism is about going to work on a Monday and interviewing a house fire victim at 9 a.m., a public works director at 10:30, and a high school scholars bowl competitor at 1,” Flowers said. “It’s also about looking for the truth in court records, town office archives, and police blotters…making new connections and forging relationships.”

Flowers said he is inspired to keep doing what he does because every week presents new and different challenges along with opportunities to set an example for younger colleagues.

“It’s about trust, and passing the knowledge and passion along to the next generation of scribes who I hope will maintain our tradition of grassroots journalism,” he said, closing with appreciation to “three of my best teammates. my son, Mark, my daughter, Diane, and my wife, Dottie, who’s had to spend many an evening alone because her spouse is with a select board, school board, or monitoring election returns.”

Editorial & First Amendment Awards

This year’s Allan B. Rogers Editorial Award was presented to Jack Spillane, editorial page editor of The Standard-Times in New Bedford, Mass.

As event emcee and fellow journalist Wayne Braverman told luncheon attendees, Spillane’s award-winning editorial, “Children crossing border should be kept with parents,” brought home the heartrending impact of the Trump Administration’s immigration policies by focusing on a local Guatemalan boy and his mother as their husband and father sat in a Georgia jail awaiting deportation.

WORCESTER – [T&G Staff/Rick Cinclair]

Braverman praised Spillane for writing with power and clarity, making a compassionate appeal that while immigration reform efforts grind on, the rending apart of nuclear families must stop immediately.

“That is a heinous policy,” he writes, “and not worthy of America.”

The New England First Amendment Award was presented to Foster’s Daily Democrat, Dover, NH, a New England newspaper that exhibited unique leadership on First Amendment issues.

When a county attorney in New Hampshire attempted to compel a local reporter to release all his notes and materials related to an unpublished jailhouse interview, this fundamental principle of independence suddenly appeared vulnerable, Braverman related.

“The danger in the state compelling the release of this unpublished material is that it has the potential to turn our news reporters into agents of the state, which will badly undermine our credibility with the public and news sources,” explained Howard Altschiller, executive editor at Seacoast Media Group where the reporter Brian Early worked.

Through a series of legal challenges, Seacoast Media Group successfully defended its First Amendment right to withhold Early’s notes.

“Rather than acquiescing to the county attorney’s demand, the media group dug in and protected its independence,” Braverman announced, “a victory not just for its newsroom, but for the First Amendment.”

Publick Occurrences

NENPA’s Publick Occurrences Awards recognize the very best work that New England newspapers produce each year — whether it’s individual or team stories, series, spot news coverage, columns or photojournalism that ran in print and/or online.

The award was established in 1990 to recognize individual and team merit at New England newspapers to mark the 300th anniversary of the founding of Publick Occurrences, the first newspaper published in America.

The list of 2019 Public Occurrences winners includes:

The Eagle-Tribune of North Andover, MA captured two Publick Occurrences honors for its coverage of the “Merrimack Valley gas disaster,” as well as its reporting on the afterrmath of a “Sexual assault at North Andover High.”

Seven Days of Burlington, VT whose series “Give and take” examined every aspect of nonprofits big and small, including a first-person account of setting up a 501(c)3.

The Republican of Springfield, MA and its coverage of “Springfield Police Department woes” that exposed what was described as a “vexing saga” of official malfeasance.

Cape Cod Times of Hyannis, MA for its package entitled: “Pilgrim closes” – detailing the closure of the Pilgrim Nuclear Power Station.

Seven Days of Burlington, VT and its series: “Hooked: how so many Vermonters got addicted.”

New Hampshire’s Concord Monitor and its series “Finding hope,” detailing one family’s journey through the despair that followed the suicide of a 14-year-old son, while more broadly examining the issue of youth suicide. The Monitor also received a second Publick Occurrences Award for its four-part series on the problems and societal impact of domestic violence entitled “Fighting back.”

The Daily Item of Lynn, MA which produced 23 stories, sidebars and info graphics as part of its “Hunger: hiding in plain sight” series.

Worcester Magazine, that tackled the controversial issue of teaching sex education in public schools in its reporting entitled: “How sex ed really died.”

The Sun Journal of Lewiston, ME was recognized for “Fear in Lewiston: ’A perfect storm’,” which looked at community policing and other steps the Lewiston police were taking to gain the community’s respect.

The Herald News of Fall River, MA whose staff delivered thorough, thoughtful coverage on the lead-up to, and indictment of “Mayor Correia.”

The Bennington Banner in Bennington, VT, whose staff produced comprehensive coverage of “The closing of Southern Vermont College.”

The Sun, Lowell, MA, and its coverage entitled “People can just be so cruel” series on the expanding social media problem of young people who are targets of online bullying and body shaming.

The Worcester Business Journal’s reporting on “Tax Breaks: paying for growth,” a series exploring the cost-effectiveness of municipal tax break programs.

New Hampshire’s Keene Sentinel and reporter Sierra Hubbard received the final 2019 Publick Occurrences recognition for “BetterBone Inc.,” which judges stated “likely saved hundreds of area residents from getting ripped off” by an entrepreneur with an out of state criminal history, and numerous personal and professional blemishes who was poised to move a new business into a converted local mill facility.

Newspapers of the Year

The awards luncheon is also built around recognizing the 2019 Newspaper of the Year recipients. This competition is the only distinction of its kind in the newspaper industry judged by audience members.

Readers evaluate each paper’s relative strengths and weaknesses, including: quality of reporting and writing; use of photos; design and presentation; digital offerings; as well as overall utility and value.

Among other attributes, those readers are asked to determine:
Does the newspaper inform, educate, entertain, inspire, motivate, lead?
Does it reflect and care about the community it serves?
Does it put the interests of the reader first? Is it unique or special in some way?

Categories are small, medium and large weeklies; small, medium and large dailies; small, medium and large Sunday/weekend publications; along with specialty publications.

2019 Newspaper of the Year Awards and Distinguished Newspaper designations went to:

Weekday Newspapers
Circulation up to 5,000: The Bristol (CT) Press
Distinguished Newspapers – Herald, New Britain, CT; The Chronicle, Willimantic, CT

Circulation 5,000-10,000: The Daily News, Newburyport, MA
Distinguished Newspapers – Record-Journal, Meriden, CT; Daily Times, Gloucester, MA

Circulation 10,000-20,000: The MetroWest Daily News, Framingham, MA
Distinguished Newspapers – The Berkshire Eagle, Pittsfield, MA; Concord (NH) Monitor

Circulation 20,000-35,000: Republican-American, Waterbury, CT
Distinguished Newspaper – Telegram & Gazette, Worcester, MA

Circulation 35,000+: The Republican., Springfield, MA
Distinguished Newspapers – The Providence (RI) Journal; Hartford (CT) Courant

Sunday Newspapers
Circulation less than 10,000: The MetroWest Daily News, Framingham, MA
Distinguished Newspapers – Record-Journal, Meriden, CT; The Sun Chronicle, Attleboro, MA; The Herald News, Fall River, MA

Circulation 10,000-20,000: The Berkshire Eagle, Pittsfield, MA
Distinguished Newspapers – The Eagle-Tribune, N. Andover, MA; The Standard-Times, New Bedford, MA

Circulation 20,000-40,000: Telegram & Gazette, Worcester, MA
Distinguished Newspapers – Cape Cod Times, Hyannis, MA; The Day, New London, CT

Circulation 40,000+: The Republican, Springfield, MA
Distinguished Newspapers – Hartford (CT) Courant; Sunday Journal, Providence, RI

Weekly Community Newspapers
Circulation less than 5,000: Marshfield (MA) Mariner
Distinguished Newspapers – Provincetown (MA) Banner; Milton (MA) Times

Circulation 5,000-9,000: Mount Desert Islander, Bar Harbor, ME
Distinguished Newspapers – Addison Independent, Middlebury, VT; The Inquirer and Mirror, Nantucket, MA

Circulation 9,000+: The Martha’s Vineyard Times, Vineyard Haven, MA
Distinguished Newspapers – The Ellsworth (ME) American.; Seven Days, Burlington, VT

Specialty Publications
UpCountry, The Berkshires of Massachusetts, So. Vermont
Distinguished Newspapers – Providence (RI) Business News; Mainebiz, Portland, ME

2019 New England Newspaper Awards Photo Gallery

NENPA members and prospects are reminded to save the date for the 2020 New England Newspaper Convention. The 2020 convention will be held on February 7-8, 2020 at the Renaissance Boston Waterfront Hotel. More details to come.

By John Voket eBulletin Contributor

John Voket is an Associate Editor at The Newtown Bee in Connecticut, Director of Public Affairs for Connecticut’s Connoisseur Media radio stations, and 2018-19 President of NENPA.

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Session Speakers Showcase A Mix of Traditional And Wildly Creative Ways To Generate New Revenue

As NENPA Fall Conference attendees moved into the second afternoon talk on “Creative Approaches to New Revenue,” it was learned that two of the four panelists – Jane Seagrave and Marianne Stanton – were unable to make the session because of weather-related travel issues.

But the remaining panelists – George Arwady and Peter Meyer – were determined to see the talk, presented by the Massachusetts Newspaper Publishers Association, happen.

Faced with constricting advertising sales, Meyer, Regional VP for GateHouse Media, President & Publisher of The Providence Journal and Group Publisher and President of GateHouse New England (GHNE) – and Arwady, Publisher and CEO of The Republican in Springfield, Mass. were aiming to inspire colleagues to get creative and begin considering unique ideas to generate new sources of revenue.

Meyer stepped right up challenging those attending the session “to step back and think about purpose.”

Meyer said when he thinks about a revenue prospect or project, he asks himself a few key questions: does this new business align with who we are? – does his company’s involvement help small businesses succeed? – What does it do to help staff or staff growth – and does it give back to the communities they serve in meaningful ways?

He said the success of Gatehouse and his properties rely on talented staff and leadership who make a commitment to an overarching goal, and who embrace endurance, resilience, and perseverance.

“That’s what it takes to drive a successful news organization,” Meyer said.

He said Gatehouse restructured to be revenue focused, and urged newspaper executives and lead management in the room to “do your own organizational check-up.”

“Focus on revenue and then drive it,” Meyer said.

He said Gatehouse helps support its staff by “investing a lot in sales training group-wide.”

“It takes a holistic approach to drive success,” he said, adding that his company offers a dynamic digital marketing suite; hosts creative promotions to build email lists, and drives foot traffic and revenue with a two-tiered approach – through consistent branding and using the right tools like giveaways, games, and events to create excitement.

“Events are big for us,” Meyer said, adding his company hosts over 30 across New England generating $2 million in annual revenue. Some of the most popular are ‘best of’ events that do well at engaging local businesses, and high school all-star events that draw a different community audience altogether.

Meyer closed his segment reminding newspaper decision makers, “don’t lose sight of tried and true,” reminding them that even been-there-done-that programs like “post-its” are still helping pay the bills at Gatehouse and his papers.

Arwady touted the growing popularity of revenue generating promotions at his family-owned company that publishes The Republican and hosts MassLive.com.

He was happy to report his company was seeing more direct return for journalism – “Growing a digital audience can grow money,” he said, but it’s “good journalism that drives the audience.”

He said the benefits of having the second largest website in New England after BostonGlobe.com – masslive.com “helps advertisers reach the eyeballs they want to drive their business.” Arwady said the sophistication of his company’s digital and ad products are gaining more traction by the minute.

A recent Republican ‘best of’ generated 76,000 web votes and prompt publication of a special section where winners buy ads and then tickets to the dinner. “That event generated $19,800 in tickets sold,” he said.

Turning back to a table laden with promotional publications, Arwady kept stepping forward showing off various products like books that highlight all ethnic groups in the communities his company serves.

Town Anniversary books are another successful revenue source, Arwady said. They can highlight, “every church, town, and local landmark – people will sponsor it, and people will buy it,” he said.

Arwady also showed off profitable niche publications like wedding guides and travel guides but he shared Meyers enthusiasm for traditional revenue tools like ‘post-its,” and A1 or section fold-over ads.

His company also derives measurable revenue from seemingly drier sources including client products like a recently published utility company master plan, and print items supporting a new banking center.

“These pay the salaries of journalists,” Arwady said, waving several publications in the air enthusiastically.

Arwady also showed off his company’s Hispanic newspaper ‘El Pueblo Latino’ – various Real Estate mags and periodicals in which agents can advertise free. “We get paid when the house sells,” he added.

Over the last five years, Arwady is seeing an average $119 upcharge from selling various extra obituary services, including plaques sent to surviving family members – all through a partner vendor.

Tapping a brand new trend in Massachusetts, legalized recreational cannabis, Arwady said his company “just hired a cannabis marketing expert from California,” and that both his paper and website are seeing new revenue from running marijuana ads.

A cannabis event is also in the works, that Arwady believes will be ultimately successful, and he is mulling doing a digital newsletter around cannabis on the website.

Arwady said his company’s latest pilot involves partnering with a digital purveyor that has installed a network of 100 screens providing in-store video with news and ad content.

He believes selling targeted advertising over these screens “will be a $1 million product for us,” and his company has enough confidence that it has budgeted $400,000 for the start-up phase.

In closing, Arwady implored attendees to look across both traditional and creative landscapes.

“We’re getting more revenue out of things we’ve always done – plus new and crazy things,” he said. “We’re all fighting gravity – so we have to be nimble and creative.”

Following this session, NENPA President Phil Camp of The Vermont Standard remarked that Arwady and Meyer presented a “most exciting presentation.”

“I don’t know how typical we are as a smaller paper, but we can’t change, change – we need to learn how to accommodate it,” Camp said. “In this session we learned about a number of ways to do it. Certainly some of the promotions being done by larger companies like Peter’s may not be the right fit for single smaller papers, but there were a lot of things I heard about that could complement a lot of our smaller papers.”

The NENPA president said he would never want to give up his Vermont Standard in its traditional form, “but at the same time, a lot of smaller papers won’t survive without new ideas – even non-traditional things.”

By John Voket eBulletin Contributor

John Voket is an Associate Editor at The Newtown Bee in Connecticut, Director of Public Affairs for Connecticut’s Connoisseur Media radio stations, and 2018-19 President of NENPA.

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For Immediate Release



101 Arch Street
Boston, MA 02110
Tel: 617.556.0007 I Fax: 617.654.1735
www.k-plaw.com

Contact: Richard Holland
617-556-0007
rholland@k-plaw.com

KP LAW REPRESENTS TOWN OF PLYMOUTH IN LANDMARK $22.8 MILLION SETTLEMENT OVER SEWER COLLAPSE

BOSTON, MA- KP Law attorney Richard Holland successfully represented the Town of Plymouth in two lawsuits arising from the collapse of the Town’s 4.5 mile sewer force main in December 2015 and January 2016, after little more than 13 .5 years in operation. The collapse of the force main resulted in significant damages to the Town, substantial risk of harm to public health and safety, and a lawsuit by the Commonwealth of Massachusetts for alleged violations of environmental laws and permits against the Town and Veolia Water, which operates and maintains the Town’s sewer system under a long-term service contract. Seeking to recover costs to repair the force main and other damages, the Town sued Veolia Water and a number of other parties, including CDM Smith, Inc. and Stantec Consulting Services, Inc., which had worked on the design of the force main. The Town asserted that the force main had collapsed from internal corrosion due to the presence of hydrogen sulfide, a condition which the Town alleged had been caused by Veolia Water’s failure to maintain the force main and by defects in the design of the force main. After years of litigation among the parties, the lawsuit was settled shortly before trial for payment to the Town of $22,825,000.00.

The Commonwealth’s lawsuit was resolved in 2018, with Veolia Water paying a civil penalty to the Commonwealth.

Attorney Holland was assisted in the litigation by Attorney David Doneski, as well as by other attorneys in the firm’s litigation department.

KP Law provides legal representation and comprehensive legal services to cities, towns and other governmental bodies throughout the Commonwealth of Massachusetts. Attorneys Holland and Doneski are shareholders of the firm. Attorney Holland concentrates on the litigation of complex contract disputes, including construction and design defect claims. Attorney Doneski concentrates on municipal-law practice as well as the litigation of complex contract disputes. Together they have litigated many contract disputes for the firm’s clients throughout the Commonwealth. More information about the firm and its attorneys may be found at www.k-plaw.com.

Questions about the litigation and settlement may be directed to Attorney Richard Holland at 617-556-0007.

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You’ll never hear me say…

Thirty years is a long time for a career as a consultant. It’s time for me to shift my attention to Julia, family, grandkids and guitar. I’m not the “retiring type,” but I will become so at the end of this year.

For the past few months, I’ve reprised some of my best columns from the past years.

Ed Henninger is an independent newspaper consultant and the Director of Henninger Consulting. He can be reached at (803) 325-5252.

This one focuses on things a good designer should never say.

Throughout my career as a consultant, I’ve heard managers, editors—yes, even designers—say things that disappoint me. I made up my mind many years ago to avoid saying those things and I hope that you’ll put them on your list of things you’ll never say.

Here they are:

“Let’s play with the design.”
Nope. Design isn’t play. It’s hard work. If you’re not ready to do that hard work, then you’re not ready to be a designer.

“We have color on every page now. Let’s use as much color as we can.”
No, let’s not. Many things are still said better in black and white.

“We’re in the business of writing.”
No we’re not. We are in the business of bringing meaning to readers’ lives.

“There are no rules.”
Oh, yes there are. Lots of them. And you’d better know what they are before you can even begin to think you’re ready to break them.

“Times is a good typeface for text.”
No. It’s not.

“It’s OK to write long stories. Readers will take the time to read them.”
No. They. Won’t. More now than ever, readers want their information in smaller pieces. They will take the time for a longer story—if you take the time to break it into shorter chunks.

“It’s OK to make the text just a bit smaller on this story. It’s a good piece and we have to fit it in.”
Never. Edit…edit…edit. The story has not been written that can’t be cut.

“Let’s jazz it up.”
Design is not about “jazz.” It’s about organizing content and giving that content quality display.

“Readers want more stories, not more photos.”
Oh, yeah? Then why is it that research shows time and again that the first thing readers look at on a page is the photo (or other visual)?

“Body text should be set justified.”
Says who? More and more newspapers (and other publications) use flush left text. Most readers don’t notice—and those who do, don’t care.

“It’s OK to miss deadline.”
No. It’s not. Ever.

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From NBA to Trump to our ears and eyes, how free speech works

GenePolicinsky
Gene Policinski First Amendment

Gene Policinski is president and chief operating officer of the Freedom Forum Institute. Email him at
gpolicinski@freedomforum.org
and follow him on Twitter at @genefac.

Let’s chat for just a moment about free speech.

Many of us have been talking about that very subject recently, from NBA stars and league executives to Chinese government officials, from President Trump to journalists and members of Congress.

Some ground rules for our conversation: The First Amendment protects us from government attempts to control what we say, or from punishment simply for having said it. Freedom of speech — one of five freedoms in the amendment — offers no protection from private companies or individuals who don’t like what we say or hold other views.

The First Amendment only applies in the United States. Other nations may have rules or laws that in some fashion say they protect or really do protect freedom of speech, but none has quite the same strong constitutional protection that we have in the U.S.

And even after 220-plus years, we’re still working out how First Amendment freedoms apply here to everyday situations. Let’s continue the conversation with some real-life examples.

The National Basketball Association has been working for several decades to build its audience in China, where it’s reported more people watch NBA games on TV than do people in this country. A carefully crafted combination of sports and marketing took a real hit in a matter of days recently, after a Houston Rockets executive tweeted an innocuous message of support for protesters in Hong Kong — who it’s worth noting, were protesting in part any attempt by Chinese officials to limit their free speech. The tweet: “Fight for freedom. Stand with Hong Kong.”

Chinese state television stopped broadcasting and streaming the Rockets’ games. Pre-season game broadcasts of several other NBA teams were dropped. Government-controlled Chinese companies dropped their NBA-related sponsorships. Banners touting NBA stars and events were torn down from buildings. And state-owned news media called on NBA players and executives to be more “respectful” of that nation’s internal policies and to consider how “rioters” in Hong Kong pose a threat to life and property there.

China makes no pretense of protecting free speech when it involves the government’s policies there — so yet another lesson: While our freedom of speech is protected from our government, it affords no such defense against other governments.

President Trump this week threatened this week to sue CNN, following release of “undercover” video by the self-styled conservative media criticism operation called “Project Veritas,” which purports to demonstrate bias against him by CNN.

One hurdle such a lawsuit will face is that the First Amendment’s provision for free speech and free press don’t have a “fairness” requirement. While our laws do allow challenges to speech that is immediately threatening, or is libelous, there’s no such provision for requiring anyone — from a cable network to any one of us — to be nice or “fair” when speaking about a politician. The First Amendment does provide that Trump or any other political officeholder can use his or her own free speech rights — in his case, a Twitter account with a massive following — to counter such alleged bias.

Moving from the courtroom to Congress, there are suggestions of future laws to prevent hateful speech, speech that glorifies violence, to ban so-called “deep fake” videos (which use new technology to falsify video images and scenes) or to filter out what someone would determine are false and misleading statements about political candidates. Most, if not all, of those efforts start with good intentions: to make our society a more civil, honorable place.

But on the pragmatic level, each runs up against a free-speech concept strongly held in place so far by the U.S. Supreme Court: That such social issues and values involving free expression should be settled by public debate and discussion, not by court or legislative decision.

Yes, such debates and discussions may well have a price or penalty for participation — starting with no  guarantee of civility or fair play. NBA superstar LeBron James — despite a reputation for speaking out in defense of those challenging authority — nonetheless faced a Twitter firestorm for comments he made that many saw as critical of the original Hong Kong tweet, though he denies that intent. The exchanges between Trump and his critics carry a special vitriol, which damages his reputation with some and damages his critics’ standings with others.

In the end, we all may need to see, hear or read ideas that offend, anger or even sicken us — across the widest possible spectrum of views if only, as one Supreme Court justice once wrote, to be better prepared to argue against them.

To speak frankly, that’s how free speech works.

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The super sales person who wasn’t so super, after all

John Foust Advertising
John Foust
John Foust has conducted training programs for thousands of newspaper advertising
professionals. Many ad departments are using his training videos to save time and get quick
results from in-house training. E-mail him for more information: john@johnfoust.com

Jim was a super sales person. He was so good that he broke all kinds of records at the publishing company where he worked. He consistently brought in more new business than anyone else on the advertising staff. And his numbers always ranked at the top of the weekly and monthly sales reports.

Karen, Jim’s former manager, told me that he was the most disciplined team member they had ever had. “Jim was sell-sell-sell all the time. He came to the office every morning at seven o’clock, so he could leave voice mail messages on his prospects’ office phones. Then throughout the day, he followed a routine of prospecting and writing proposed media schedules. Everything he did was geared toward closing the deal, so he could move on to the next prospect. If he lost a sale, it didn’t slow him down at all. He just brushed it off and kept going.

“Jim generated a lot of revenue, but the picture wasn’t as rosy as it sounds,” Karen explained. “After he made a sale, he left everything else in the creative department’s hands.

He was the one who had direct contact with his accounts, but he never developed any kind of strategic guidelines to follow. The creatives were on their own, because there was nothing specific to help them differentiate Advertiser A from Advertiser B. As a result, a lot of those ads didn’t work – and advertisers didn’t renew their contracts. That put Jim in a position where he had to prospect and sell even harder to make up the lost revenue. It was constant churn.”

After a year or so, Jim left for a job in another industry and Karen started insisting on three steps for her team to incorporate in the sales process.

  1. Set realistic expectations. “It all starts here,” she said. “If people think that putting just any kind of ad in our paper – or on our web site – will automatically bring new customers, they are wrong. It’s the sales person’s job to establish the right expectations. An ad with a photo, a slogan and a logo will take many repetitions to create brand awareness. But an ad which promotes a timely offer or seasonal sale will be more likely to create immediate results.”
  2. Get the right kind of information. “Most advertisers know enough to help us put together workable ad campaigns,” she said. “We just need to ask the right questions and make the effort to understand their businesses.” The questions should be simple and open-ended. What kind of results did they get from previous campaigns? What worked? What didn’t work? How are they different from their competitors?
    How can people benefit from using their products and services? That’s the kind of information that helps a creative department produce strong ads.
  3. Monitor results. “It’s common sense to follow up frequently to see how the ads are working,” Karen said. “If something needs to change, it’s best to find out before contract renewal time.”

(c) Copyright 2019 by John Foust. All rights reserved.

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Moving from routine to highly relevant: How to improve meeting coverage

This column is aimed at every single journalist working anywhere in the world now and in the future.

Bart Pfankuch is the content director and an investigative reporter for South Dakota News Watch, accessible online at sdnewswatch.org or email him at bart.pfankuch@sdnewswatch.org.

That’s a big bill to fill, but with tips to improve coverage of any type of meeting, the following concepts apply both to a rookie reporter covering a town board for a small weekly paper and a grizzled veteran monitoring the U.S. Congress for a national news service.

We all cover meetings, and we can all always do better. Here are some tactics to improve meeting coverage.

— Do your homework. Advanced effort is critical. Get agendas and supporting documents well before the meeting begins. Read them. Do interviews with key players prior to the meeting. Gain an understanding of key points and positions prior to showing up.

— Cash in on cash. Watch for anything financial or fiduciary. Scour meeting materials for anything where money may be spent, collected or shifted. Don’t forget consent agendas or routine departmental updates where interesting items may be hidden.

— Consider a preview story. On major topics, reporters can inform readers of context and potential consequences long before a discussion and vote. Don’t forget to include time, date and place of the meeting.

— Know the key players. This is ultra critical on a beat, but is useful even on a one-off assignment. Be sure to know the board members, the staffers who inform them and if possible, the real people who will be affected by a vote. Be sure to have the cell numbers of all the regulars and make sure they know how interested you are in what they say and do. Always call to confirm unknowns.

— Don’t cast off the curmudgeons. Hopefully, your coverage area is home to a do-gooder or gadfly who attends most meetings and testifies frequently. You can quote them sparingly, if ever, but you should know them, treat them with respect and listen to them. Most share your belief that government needs to be monitored and challenged, and they often have inside information that may require skepticism but is always worth knowing.

— Establish authority through accuracy. The best beat reporters are known for being critical but fair and complete. Don’t take sides, don’t let your personal opinions be known (never, ever comment on social media!), and don’t report any opinions you know to be false. Your reputation is sacred, so protect it. Once trusted, your access to people and information will improve.

— Don’t forget to follow up. Meetings occur at a moment in time and therefore almost always present an incomplete, imperfect picture. If you’re unsure of something, hold it back. You can, and should, frequently follow up by drilling in on divergent opinions, exploring issues in greater depth and reporting the impacts on populations or individual people.

— Pay attention, even if it hurts. Don’t space out if the discussion wanes. Use your phone only to look up information or confirm data presented, not to text, email or Google random topics. Watch and listen for the little ideas or facts that can blossom into important stories later.

— Listen closely to what is said, and what isn’t. Watch for unspoken reactions by panel members or the public and approach them later for an explanation. Reporting on actions provides fodder for invigorated writing.

— Focus on real folks. Approach members of the public and ask why they are there. When someone testifies, get the correct spelling of their name, business or organization. Follow residents into the hallway to interview them or get their cell number and email address for contact or clarification later.

— Describe projects accurately. Always include clear indicators of where something will be built or altered (the northeast corner of X Avenue and Y Street). Provide project costs and the source of the money. Include names of people and businesses that receive government money. Publish project
timelines and any promises. All these heighten accountability.

— Let length indicate importance. Don’t write the same length story every time or give in to editor pressure to fill space. Some meetings result only in briefs. Try leading with the top issue and provide bullet points on smaller topics in an “In Other Action” box.

— Seek out photos. When a person, place or thing is talked about, get a photo before or after the meeting. Shoot photos of attendees or panel members in action, even a head shot. Take an occasional crowd photo or picture of the panel as one. Even photos of documents can work.

— List votes and voters. On key issues, always provide readers with the vote tally and names of who voted how.

— Challenge closed session. When appropriate, which is almost always, stand up and ask for the legal reason an executive session is needed. Do this often, and they may hide less frequently.

— Treat meetings as opportunities. Only you can make meeting coverage valuable and interesting. If you get lazy, readers suffer. If you work hard, the public will benefit.

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Don’t Miss the Deadline for the Better Newspaper Competition

The deadline has been extended until Friday November 1, 2019.

NEW CATEGORIES – EDITORIAL/MULTIMEDIA/PHOTOGRAPHY

  • Best Solutions Journalism Project – This award recognizes excellence in a solutions, evidence-based journalism project that includes coverage of a widely shared problem, as well as evidence-based solutions reporting with a newsworthy response.
  • Weather Coverage – Judges will be asked to consider the quality of writing and depth of coverage of weather events or climate change.
  • Outstanding Newsletter – Recognizing newsletters that grow, support and enhance news products. Judges will be asked to consider if the product increases audience engagement while sharing value-added content.
  • Excellence in Newsroom Collaboration and Partnerships – This award honors newsrooms who have formed partnerships or collaborations to cover a topic or story.

NEW CATEGORIES – ADVERTISING/CIRCULATION/PROMOTION

  • Best Holiday Ad – This award celebrates a holiday ad of your choice (or series of ads). Judging will be based on originality, creativity in the use of typeface and artwork and reader appeal. No house ads. Paid advertising only.
  • Advertising Excellence in Revenue Collaboration and Partnerships – This award honors news organizations who have formed partnerships or collaborations to generate revenue and better serve customers.

ENTER CONTEST

Entries are due by November 1, 2019. Please use the association code NENPA to register.

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New England Newspaper Conference Story Roundup

We love reading all the stories and social media mentions from our members touting the successes of their staff and publications. There have been so many great conference stories, tweets and Facebook posts we wanted to try and capture them to read in one place. If we missed your coverage please email t.cleary@nenpa.com and we will add it.

New England Newspaper Conference Coverage:
The Day
Veteran newsman John C. Peterson receives Yankee Quill Award
Seven Days
Seven Days Wins Two Awards in Regional Media Competition
Addison Independent
Press association recognizes Independent stalwarts
Republican-American
Republican-American honored as a Newspaper of the Year by New England Newspaper and Press Association
New Hampshire Union Leader
Wickham named ‘New England Journalist of the Year’
Concord Monitor
Two ‘Monitor’ series win New England awards
Providence Journal
Journal, Sunday Journal named distinguished newspapers
Boston Herald
Anna’s story on teen bullying wins journalism award

Bennington Banner
Banner journalist, UpCountry win honors
The Keene Sentinel
Sentinel honored for investigative report
The Martha’s Vineyard Times
A three-peat of excellence for The Martha’s Vineyard Times
Mount Desert Islander
Islander earns honors
The Sun Chronicle
Sun Chronicle Weekend edition named Distinguished Newspaper of the Year
Gloucester Daily Times
Times named ‘Distinguished Newspaper’
Worcester Business Journal
WBJ’s Welker honored for tax-break series
Norwich Bulletin
Former Bulletin managing editor receives Yankee Quill Award
Vermont Business Magazine
Seven Days wins two awards in regional media competition
The Bay State Banner
In the news: Callie Crossley
The Ellsworh American.
American named Distinguished Paper
Record Journal
EDITORIAL: 10 things we liked this week, one we didn’t
MetroWest Daily News
MetroWest Daily News wins two awards
Marshfield Mariner
Marshfield Mariner named Newspaper of the Year by New England Newspaper and Press Association
The Sun Chronicle
Letter to the editor: The Sun Chronicle is essential to the community

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