CONNECTICUT
NEW HAMPSHIRE
MASSACHUSETTS
RHODE ISlAND
None reported
VERMONT
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None reported
VERMONT
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There’s a question I get asked a lot by friends, colleagues and audience members at conferences.
There are variations, but they all go something like, “How do you find time to do everything that you do?”
I usually just answer with something like, “I never sleep” or “I don’t know. I’ve always done a dozen things at once.”
You might be surprised to know I’m a procrastinator. Not about everything, but if it’s something that can be put off, there’s a good chance I will put it off. That’s been the case for the past year whenever the topic of rearranging my office came up.
Some of you know I moved my office from a tall building in West Knoxville, Tennessee to my home one year ago. I did what most people do when they move offices: I packed and moved everything as quickly as possible, not giving much thought to what would be most conducive to long-term productivity.
My workspace consisted of a desk with a 27-inch iMac, keyboard and mouse. “Not bad,” you might say. But as my workload increased, it quickly became obvious that I needed to give serious thought to ways to increase my efficiency.
Sure, I hired some more folks to help. That was the easy part. But my work requires a lot of attention from me, and if I was going to get everything done required to run three growing businesses, I had to find ways to get more done with less effort.
So, in February (2019), I took some time to give some thought to ways to increase the efficiency of my work. I’d been putting it off for a year, but it was time to put some serious effort into creating a workspace conducive to productivity.
My work is compartmentalized into several areas. I spend a lot of time writing columns and books. I also spend a lot of time overseeing the production of books by other authors. This includes going over the work done by editors and layout staff, going over their work before it is finalized on the page, as well as sometimes doing the layout of a book myself. I also spend a good bit of time creating material for webinars, conferences and marketing.
As I examined my day-to-day workflow, I realized I spent a lot of time moving back and forth from one application to another. When finalizing the pages of a book, I would go between the editor’s notes in Microsoft Word, the text in Adobe InDesign, and the graphics in Photoshop.
If I could have everything on the screen at once, I surmised, I would save a significant amount of time shifting between applications.
I also realized I was spending more time than I should waiting for things to happen on my iMac. They say time is money, and they’re right. It doesn’t take long to make up for the expense of a faster computer. With that in mind, I bought the fastest Macbook Pro available. To deal with the screen space issue, I purchased a wide-screen 33-inch monitor.
For about a week, I worked with the new Macbook, connected to the 33-inch monitor, along with a Bluetooth mouse and keyboard. Things sped up significantly. I could get two InDesign pages side by side on the wide-screen, plus a page from Microsoft Word beside them.
It dawned on me, however, I was still losing productivity because having so many pages on one screen required me to keep them small enough to see everything at once. It worked, but I still had to put out more effort than necessary to work between documents. Sure, I could run Photoshop on the new Macbook Pro monitor, but it was too small for much of the work I was doing.
That’s when it dawned on me. I was just about to order yet another monitor when I realized I had my old iMac sitting on a desk in another room, just taking up space. I moved a second desk into my home office, directly next to the first. This allowed me to use my Macbook Pro, 33-inch monitor, and iMac all at the same time. Everything was coming together.
I began using the 33-inch monitor exclusively for InDesign pages. I could place two pages side by side and see them clearly. On the iMac, directly to the right, I installed Microsoft Word, and use that Monitor almost exclusively for looking over editor’s notes in Word, while editing the InDesign files at the same time. This also left room on the Macbook Pro screen for quick edits in Photoshop or other tasks.
Another area of my work requires me to send out email blasts on a regular basis. These go to webinar attendees, marketing contacts, and publications that carry my syndicated columns. I had used the iMac for email blasts, but I quickly became addicted to having the iMac screen available for editing work. That’s when it hit me: Why not get my old Macbook Pro out of its case and put it to use? It’s now used for email blasts, as well as other tasks that come up from time to time.
How much has my productivity increased since reconfiguring my desktop two weeks ago? I haven’t run any official tests, but I can assure you the answer is, “a lot.”
In the early 90s, when I opened my second business – an ad agency – and computers were much slower, I found myself waiting…a lot. That’s when I got the idea to set up a workspace with three computers. One was on my right, one was directly in front of me, and the third was to my left. I had a chair that would spin around, allowing me to work on one computer while waiting on the other two computers to finish their tasks.
I guess things haven’t changed that much. Sure, computers are a lot faster, but so is the demand for output. If I can increase my productivity by 30 or 40 percent simply by updating or adding hardware or software, you better believe I’m going to do it.
If you’re reading this column, there’s a good chance that you publish a newspaper. Here’s my advice: Don’t skimp on hardware and software. Updated software, more screen area, and faster computers pay for themselves in no time.
No one buys my hardware or software for me. It comes directly out of my pocket. So, when I pay for the latest version of Adobe Creative Cloud for my staff or update equipment, I do it because it more than covers the initial investment in increased efficiency.
All journalists can look back decades or even just a few months to see examples of the “shiny things” that distract us from our core work as information gatherers and sharers.
Journalism scholar Kim Bui recently coined the term “Shiny Things Syndrome” to describe a phenomenon in which individual journalists and the industry as a whole lose focus on their most critical function in society – reporting, writing and imparting important information – by getting distracted by the latest newsgathering or news delivery gadget or technology. The term is a takeoff from “Shiny Object Syndrome,” a psychological phenomenon which similarly refers to a loss of focus by people presented with a peripheral or distant image of something shiny, attractive or exciting but who then become less interested in the shiny
thing as they approach it.
Who hasn’t seen that in journalism? I recall when the World Wide Web first arrived on one library computer in our newsroom in Eau Claire, Wis., and it was only to be accessed for a few moments and only with permission of the editor. Later, the internet evolved into a highly useful reporting and presentation tool, only to morph into the major distraction
and time drain it has become for many journalists.
Recent examples of journalistic shiny things include 360-degree cameras (limited usefulness and not end-user friendly), the overuse of video that doesn’t advance a story (long, unedited videos often distract), the insistence on using Facebook Live shots by ill-prepared or untrained reporters (how many rocky camera shots and wind-addled audio can one viewer take?), the unending focus on social media (making news free to users is not a way to pay the bills), the tweeting and endless retweeting of someone else’s article or opinion (retweets are not endorsements of the original message, I promise!) and techno-focused storytelling with virtual reality, artificial intelligence and the frightening concept of
automated reporting.
Let me say for the record that any of those devices or delivery methods can work well and offer freshness to news reporting and presentation, but only when they advance the meaning and depth of a story. In my experience, the use and frequent misuse of those methods is often driven by chain ownership and corporate metric-watchers who need to appear cutting-edge without consideration of what’s actually happening in local newspaper offices or in the field.
Flatly stated, the use of shiny new technologies should never overtake basic reporting and storytelling as the primary function of journalists. So how does one swim against the techno tide and not lose their job?
Here are some tips for reporters and editors to stay focused on what really matters.
You’ve done it again. Success! Every page in this week’s (or day’s) paper is in by deadline. It took some doing, but like almost every issue before it, you’ve created another miracle: cramming thousands of words and photos together into your latest newspaper. And…you’ve and done it on deadline.
Well, before you stroll from your desk brimming with pride, let’s take a closer look at the “miracle.” Every page is in, perhaps, but most of them went to prepress in the last half-day (or last hour).
So, yes, all the pages are “in,” but you’ve created a problem for those who have to turn those pages into files that can be processed and printed.
And consider the concerns of those in the newsroom who have to design, edit and clear those pages by deadline. If something is wrong on one of the pages they’re working on, then they have to take extra time to fix the problem, often having to go back to the originating editor or writer. With six or eight other pages waiting to be cleared, the pressure mounts.
So, yes, you have a “deadline.” And, yes, you may be meeting that “deadline.” But the “deadline” isn’t helping you with a steady page flow.
Here’s a solution: Page-by-page deadlines.
Why, for example, would you wait until the last hour to clear your opinion page, when the columns and letters that go on that page can be edited and headlined the day before your weekly deadline? And why wait until that last hour for the community calendar page to be cleared? Is there any reason why the weekly religion page (with its static directory of area worship services) should be among the last pages to go to prepress?
Sure, there are pages you’ll want to hold until the last hour (or last minute!). Page 1 and its jump page and the Sports front and jump come to mind. You can work on those more effectively if you’ve already cleared those pages (see previous paragraph) that can go early.
There are too many variations and too many other factors (like advertising placement and deadlines) for me to offer a set of page deadlines here — for either a weekly or daily newspaper. I’m confident, though, that you can take a look at your paper’s content and decide upon those pages that can be cleared days (or hours) before deadline.
Creating a system of staggered page deadlines offers you the opportunity to avoid the bottlenecks and hassles that accompany a “one-deadline-for-all” approach to producing your paper.
Seems to me it’s worth giving it a try.
Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he started selling advertising for his local newspaper. His prospect asked, “Why are you asking so many questions?” and he said, “I’m just trying to figure out if you need a full load or a half-load.”
Greg’s sales manager told me it was one of the most honest things she had ever heard a salesperson say. “He was doing the right thing by asking questions to discover needs,” She explained. “When the prospect wondered what was going on, Greg admitted that, yes, he was calling to talk about a possible ad campaign, but he couldn’t recommend anything until he learned about the prospect’s business.
“Although he no longer talks about full loads and half-loads, he still does a great job of learning about his prospects and how they need to market their products,” she said.
When you think about it, it’s easy to see that firewood and advertising have a lot in common. Both serve specific purposes and both occupy measurable space. A full load of advertising is a big campaign splash with a sizable budget, while a half-load is something less than that.
Let’s see where this firewood comparison leads:
1. What’s in the truck? In other words, know your product. In order to help your advertisers decide between full loads, half-loads, or other options, it’s important to know as much as possible about what you’re selling. If your prospects know more about your newspaper’s advertising products than you, you won’t have much credibility.
2. What do they want? It’s a waste of time to try to sell firewood to someone who doesn’t have a fireplace or a woodstove. And it’s just as wasteful to try to sell advertising to someone who doesn’t need it.
Know your prospect. Not everyone needs everything that is being sold. That is one of the biggest lessons of selling.
3. Deliver to the right place. At one time or another, everyone in the selling profession has made the mistake of talking to the wrong contact. While that person may be perfectly willing to spend time on the phone or in an appointment, he or she may not be in a position to make – or influence – buying decisions.
In order to find the right contact, consider saying something like, “In order to save time for you, I wonder if you can tell me who makes decisions about your company’s advertising?” Then… “What is the best way to get in touch with that person?”
4. Tell the truth. Don’t try to sell a full load to someone who needs a half-load. If they find out later that they bought the wrong thing, they’ll feel burned. Not only will they stop advertising in your paper, they’ll tell all their friends about it.
Like the old saying goes, “Honesty is the best policy.” That goes for selling firewood or advertising or anything else.
Student Journalism: More Needed Than Ever
In more communities today than ever, student publications are doing double-duty — reporting news of schools and surrounding communities — and doing both well.
As a nation, and for anyone who supports a free press, that dual rule is worthy of notice, honor and support. We take note of the great work being done by journalists who happen to be students as we recognize the 50th anniversary of a major student-First Amendment decision by the U.S. Supreme Court.
The Freedom Forum Institute (FFI), the Newseum and the Student Press Law Center (SPLC) are declaring 2019 the “Year of the Student Journalist.”
As you might expect in today’s world, the life of student journalists and of the student press is not without challenge and obstacle, along with great dollops of good reporting.
As SPLC Executive Director Hadar Harris — with whom, in full disclosure, I and my FFI colleagues are coordinating this declared “Year” — recently wrote: “Student journalists play a key role in the civic life of their community. Not only do they report on important issues in the life of a school or school district, but as the number of professional journalists has dwindled, student journalists often also fill the gap in reporting on county, state and regional issues.”
“In 2014, a Pew research study found that student journalists made up 14 percent of the overall state house reporting corps. That number is certainly higher today. But student journalists and journalism education programs are under pressure. Student journalists have lesser First Amendment protections and are often subject to censorship, prior review, budget battles and other external pressures.”
For many who don’t often see student journalism, at the high school or college levels, the recollections are more likely than not to revolve around stories of “big games,” student elections or such. But in the 21st century, as newspaper circulation nationwide has continued to drop — more than 11 percent last year alone, reports document — more student journalists are reporting on stories and issues outside their school grounds or campuses.
In the past year, SPLC reports, students broke important stories about teacher misconduct (Utah), improper transfer of student athletes (Arkansas) and disciplinary charges by a state agency against an administrator (Vermont). Stories from students about teen pregnancy, drug abuse, mental illness and even how the recent partial federal government affected local businesses are now commonplace.
Sadly, school administrators censored those controversial stories in efforts not to make their schools look bad. In Texas, after students published editorials critical of the school administration, the paper was suspended and the unhappy principal banned all student editorials. In each case, the stories were reinstated, but the framework which allows for such censorship remains.
Just as we have not tolerated government control of what general news outlets can report, but hold them accountable for that reporting, we should adopt that same approach to student journalism. The Year of the Student Journalist will also highlight state-based student-led efforts to protect student press freedom and to prevent retaliation against advisers standing up for the First Amendment rights of their students. Such New Voices protections are in place in 14 states and are currently pending in eight more.
The legislation reflects changes in attitudes among our fellow citizens, according to the Freedom Forum Institute’s annual “State of the First Amendment” national survey. In 2014, the last year in which the direct question was included in the survey, 68 percent agreed that public school students should be allowed to report on controversial issues in their student newspapers without the approval of school authorities, while only 27 percent disagreed. When the question was first asked in 2001, Americans were almost evenly split on the question and those who strongly disagreed with the statement dominated the response.
As we saw demonstrated most tragically in the mass shootings at Marjory Stoneman Douglas High School in Parkland, Fla., nearly a year ago, student journalists can compete with professionals in reporting on even such horrific news.
As one student editor told me during a podcast interview just days later, the newspaper staff was making coverage plans even as the shots were still being fired, as they huddled in a closet for safety. The thinking: It was a big story, whether a faked attack or a real one.
Such an approach to covering the news — and the quality report that staff produced days later — is a professional approach to news that would bring credit to any newsroom.
In 1969, the U.S. Supreme Court ruled, 7-2, in Tinker v. Des Moines Independent School District that neither “students (n)or teachers shed their constitutional rights to freedom of speech or expression at the schoolhouse gate.”
Now, with that admonition in mind, and the realization that for many of us, student journalists will bring us the news of our town, school district or more, it’s time to support these journalists and their publications.
So let’s spend 2019 doing just that — in the “Year of the Student Journalist.”