New England Newspaper & Press Association

The GOP’s signature budget bill — OBBBA — cut taxes but also safety net programs, particularly SNAP and Medicaid. Learn to track how new work requirements affect your community with county and state-level data. Join Poynter Beat Academy for a webinar on Feb. 26 at 1 p.m. ET to get localized story ideas that explore where data makes a difference and boost your midterm coverage. Webinar offered free of charge thanks to the support of The Joyce Foundation.

Learning Outcomes

• Quantify SNAP and Medicaid impacts in your coverage area.
• Transform abstract policy into tangible effects on local communities.
• Navigate America’s Essential Data web tool to discover story ideas.
• Grasp how data sets contribute to everyday challenges in business and consumer life.
• Name withdrawn or degraded federal data sets and describe the local consequences.
• Identify data loss workarounds where they exist.

Traditional advertising may get impressions, but promotions win on engagement and truly measurable results for your advertisers. Pairing interactive promotions with branded content creates high‑value audience engagement that translates into leads, richer audience data, and repeatable revenue.

We’ll explore why advertisers are shifting budgets toward interactive experiences—sweepstakes, quizzes, native storytelling—and how you can turn these formats into recurring revenue streams. We’ll break down campaign ideas, real-world success stories, and strategies to boost advertiser ROI, deliver measurable results, and grow your advertising revenue.