New England Newspaper & Press Association

Publishers are under growing pressure from every direction: advertiser churn, subscriber losses, disappearing third-party cookies, fragmented audience data and increasing demands for personalization from both readers and advertisers. At the same time, many media organizations are still relying on disconnected systems that make it harder to track relationships, forecast revenue and identify growth opportunities.

Register brlow for this upcoming E&P webinar, where experts from Workbooks CRM will explore how AI-driven CRM platforms are helping publishers unify audience, advertising and subscription data into one smarter, more actionable system. Learn how media companies are using automation, predictive insights and first-party data to improve retention, strengthen advertiser relationships, simplify sales workflows and drive more sustainable revenue growth.

Attendees will learn:

• How AI-driven CRM tools can identify at-risk subscribers and advertisers before they leave
• Why publishers are using AI-powered personalization to improve engagement, conversions and loyalty
• What media companies should do now to strengthen first-party data strategies as third-party cookies disappear
• How publishers are managing subscriptions, advertising, events and audience relationships inside one unified platform
• Ways AI-powered forecasting and automation can help sales teams uncover new revenue opportunities faster

Housing intersects with nearly every major story journalists cover today—from elections and education to health, climate, business, and public safety. Yet many reporters believe housing is a specialized beat or feel unprepared to cover it responsibly.

This session, led by Princeton’s Eviction Lab, is designed for journalists of all beats and experience levels. Whether you’re a breaking news reporter, investigative journalist, data reporter, audience engagement journalist, or editor, we’ll show why housing deserves your attention—and how to cover it well without necessarily becoming a full-time housing reporter.

In this panel, attendees will learn:

• What’s happening nationally in housing and homelessness, including recent shifts in policy, affordability, and displacement—and how these trends connect to electoral politics and local governance.
• Four to five essential data tools every journalist should know to report on housing, eviction, rent, and homelessness, with a practical introduction to accessible resources and datasets.
• How to find housing stories in any community, including tips for identifying newsworthy angles beyond press releases and official statements.
• Ethical sourcing practices, with guidance on interviewing tenants and unhoused people in ways that minimize harm and avoid stigma.
• Examples of strong housing journalism, highlighting work that has driven accountability, influenced policy, or changed public understanding.
• Attendees will leave with concrete tools, story ideas, and a clearer sense of how housing reporting can strengthen their core beat—no matter what they usually cover.