In this free NENPA University webinar, Guy Tasaka and Christian Scherbel reflect on the developments in local media over the past 25 years worldwide. From this, they identify the levers regional publishers can use to increase digital revenues both instantly and sustainably. They also integrate best practices from 500 publishers in Europe who have already navigated this phase.

In addition to discussing overall developments and trends, they will delve into actionable measures to implement the insights from their analysis and avoid the mistakes made by other publishers worldwide in the past.

While candidly exposing past misjudgments, they will present an optimistic outlook for the future. By learning from past and mistakes worldwide, prioritizing both readers and advertisers, we can make the newspaper the central hub for everything that defines our local communities again to ensure a successful and sustainable future for our industry.

About the presenters:

Guy Tasaka:

• 35 years in media and media technology
• 10+ years at New York Times
• NY Times E-edition (2002) – first e-edition/first digital subscription model
• former Chief Digital Officer at Calkins Media
• former General Manager – Mobile at GateHouse Media
• Technology Columnist – Editor and Publisher

Christian Scherbel

• Founder & MD at Smartico, Europe’s leading local advertising tech solution for publishers
• Aviation Engineer by Training and Local Advertising Sales Enthusiast by Heart
• Serial Entrepreneur in media & tech since 1999
• former Founder & CEO at aerosecure and Co-Founder at Payleven and others

This is free presentation by the Maynard Institute and the Society of Environmental Journalists (SEJ).

Join Helina Selemon, Maynard 200 alum, SEJ member and science reporter in the New York Amsterdam News’ Blacklight investigative unit, for a special training on the shocking links between climate change and gun violence.

The training will provide reporters across the country with access to exclusive local data on the amount of gun violence linked to extreme heat in each of the United States’ 100 largest cities – from Akron, Ohio to Winston-Salem, North Carolina – as well as the percentage of shootings where elevated heat is a factor and the most dangerous day for gun violence linked to climate change for each US city.

In 2020, for example, they found climate change contributed to 370 additional shootings in Chicago, 285 extra shootings in New York, 146 in Detroit, 89 in Milwaukee, 83 in Minneapolis and 64 in Philadelphia.

Nationally, the researchers estimate nearly 7% of gun violence incidents could be directly attributed to above-average seasonal temperatures. The training will explore potential reasons for the relationship between extreme heat and gun violence – from flaring tempers to increased time outdoors as temperatures rise – as well as links to experts able to speak with authority on the topic.

Selemon will be joined by veteran investigative editor Aaron Glantz, the Maynard Institute’s executive-in-residence for investigative storytelling, who will be available to coach local and national reporters on how to best use the data for their own investigations.

The news cycle on reproductive health care in the U.S. has been dizzying this year. In this webinar, experts will discuss the latest developments, explain the impacts on care, and highlight timely stories waiting to be told.

Free webinar presented by the USC Annenberg Center for Health Journalism.

In under an hour, you’ll receive:
* The seven “must-haves” in every media kit
* Examples of media kits from successful publishers
* A media template in (Google Slides) that you can use today

Hosted by Kenny Katzgrau, Publisher of redbankgreen.com and creator of Broadstreet and co-Hosted by the amazing Annette Batson, Advertising Director, Montclair Local.

A free Local Media Association webinar.