Page 81

Digging deeper: How to find opportunities (and time) to go in-depth


Bart Pfankuch is the content director for South Dakota News Watch, an online public-service journalism group. He can be reached at bart.pfankuch@sdnewswatch.org.

Has the daily grind got you down? Are you missing on opportunities to move up in your career because your stories are stuck on average? Is it hard to remember the last time you broke a big story, produced a project or delved deeply into an important topic?

In today’s understaffed, overworked journalism environment, many daily and weekly newspaper writers are likely to answer “yes” to one or more of those questions. And while I understand why, I simply refuse to accept the notion that it is impossible for anyone to produce in-depth material.

As a quick definition, “in-depth” is coverage that includes: a higher quantity and quality of sourcing than normal; multi-part packages; projects with maps, graphics and charts; coverage of topics that are controversial or which someone wants kept quiet; use of reports, public documents and data to draw conclusions; use of multi-media and improved photography; or use of narrative form or thematic storytelling.

Here are some tips to find the topics, and the time, to do deeper work.

— Prioritize. We all have regular tasks to complete, meetings to cover or sections to fill. Commit yourself to doing those jobs more quickly and efficiently in order to maintain overall quality but to free up time each day or week to work on deeper or more long-range projects.

— Use time wisely. Sometimes you have to work late or on a weekend to land a big project. But to make in-depth work a habit, find ways to fit the work into your regular schedule. Reduce office chit-chat, avoid the time suck of social media; and stay on task when on the clock. Try to commit one hour a day or three hours a week only to project work.

— Watch for opportunities, then dive in. Great stories sometimes fall into our laps, but more often they must be found and cultivated. Always be on the hunt for topics that aren’t obvious or that can lead to change. Look for stories that involve government waste or mismanagement, those that highlight people who are in peril or who are suffering or are without a voice, or topics that powerful people want to keep hidden. When you get a reputation as a watchdog, sources with good stories will flock to you. Never, ever blow them off; listen to anyone about anything.

— Convince your editor, and yourself, of the importance. Going deeper won’t happen on its own; you will have to take the initiative and it will require extra work and energy. Don’t approach your editor with an idea until you’ve done your homework and have established a plan for what the story might say, how long it will take to complete and when it can be done. Good editors won’t turn away great work.

— Start small. Consider your first in-depth project a starter kit. Take on a story that you know can be done and completed rather quickly, but which has the potential for impact. With a small victory in hand, then shoot bigger and you’ll have the confidence to land larger stories. Try to complete a project every month, every quarter or even once a year if that is what time allows.

— Think beyond your borders. In small towns, or on busy beats, it can be tough to find topics that resonate widely. Tackle a topic that reaches beyond your town or your regular topic area by considering issues of statewide interest, industrywide reach or those that touch on an entire population of people.

— Keep clean, accurate notes. After every interview, type up or clean up the notes immediately and identify anyone or anything you might forget. Longer stories require more organization.

— Find a mentor. If there’s someone in your newsroom doing in-depth work, glom onto them and copy their best practices. If not, find someone outside the newsroom to confer with or go online to find someone in journalism to ask for help or advice.

— Emulate other good work. Keep your eyes peeled for journalism that stands out and then replicate it. Go on awards websites and click on the winners to see what type of stories, and which topics, are rising to the top of our field. Then, redo your own version.

— Keep it to yourself, at first. Do not make a grand announcement that you are working on a project. Rather, do the work quietly at first, diligently, until a project takes shape. When you know you can bring it home, then tell your editor or your colleagues. At that point, ask for extra time or open space in the paper.

— Collaborate. Once you have a green light to go deep, seek input from editors, other reporters, web folks, photographers and designers or anyone else who can help make the project shine.

Share:

Three new publishing applications for newspapers

Kevin Slimp technology

Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.

I spent my morning writing about mergers, buyouts, and bankruptcies. I don’t know about you, but I’m ready to spend a few minutes on something more fun.

For the past three or four months, I’ve been holding on to three new applications, waiting for the time to share them with my friends at newspapers. Now is that time.

The first, Affinity Publisher, made a lot of noise in 2019 as several online publications wrote about the similarity to InDesign, Quark and other layout applications at a fraction of the cost. I believe Rob Dump, publisher in Nebraska, was the first to write me and ask if his newspaper should cut the monthly subscription fees from Adobe and switch over this $49 (that’s a one-time process, not a monthly subscription). Others soon followed with the same question.

The good folks at Affinity were nice enough to give me free copies of each of their products: Publisher (similar to InDesign), Photo (similar to Photoshop), and Designer (similar to Illustrator). They had good reason. The products are solid and, with a few improvements, could work well in newspaper and magazine design.

However, and there always seems to be a however, Affinity Publisher is not ready for primetime yet. It’s a great product for someone designing a newsletter, poster, business card or whatever. There is, unfortunately, a major problem that makes it unusable in its current form for professional page layout: It just can’t handle PDF files in a way that makes them work correctly on the page.

I could spend 800 words explaining the issue, but I only have 800 words for my column, so let me break it down to its simplest element. In Affinity Publisher, PDF files are editable when placed on the page. That sounds good. It’s not, for our purposes. As a result, fonts are replaced, things move, and other issues appear that will not make your advertisers happy. Until that’s fixed, and I wouldn’t expect it to be fixed anytime soon, Affinity Publisher just won’t work for our purposes.

Affinity Photo, however, comes much closer to replacing Photoshop for our purposes. While still lacking many of the tools available in Photoshop, Affinity Photo is impressive and allows the user to edit a photo with good results.  There are some tools missing, or at least I’ve not been able to find them, which are important in our work to ensure optimum printing in CMYK, but there are ways to address these.

In short, I wouldn’t be tossing out InDesign (or QuarkXpress) or Photoshop any time soon. Who knows, maybe Affinity will address some of these issues and we can all be free from monthly subscription plans, In the meantime, I expect I’ll keep shelling out a monthly fee for my Adobe licenses.

Which brings us to IDMarkz

I’ve loved Markzware products for more than a decade. Heck, it might be two decades by now. 

Back when everyone seemed to be converting from Pagemaker and QuarkXpress to InDesign, we would have never made the transition without Q2ID, the InDesign plug-in that allowed users to open QuarkXpress files in InDesign.

Markzware has released several InDesign and Quark plug-ins in the years since, and their latest product will be of interest to a lot of newspapers.

IDMarkz isn’t a plug-in. It’s an application on its own. With IDMarkz, users can export InDesign files in various formats including: Affinity Publisher, QuarkXpress, Illustrator, and PDF.

One of Markzware’s chief marketing points is that users can preview and open InDesign files without having InDesign. If you’re a Quark-based publication, the ability to open an InDesign file immediately in QuarkXpress is a necessity. However, most of us already have InDesign, so what can IDMarkz do for us?

I experimented for an hour with IDMarkz and was intrigued by how well it exports files to other formats. Sure, some things move around and fonts change if you don’t have the font installed on your system. Still, the results are quite remarkable.

I can think of at least three reasons a newspaper might want to have IDMarkz on hand. First, if a newspaper is QuarkXpress-based, IDMarkz is a simple way to open InDesign files. Second, if your paper needs to send QuarkXpress files to clients, you could still design the files in InDesign and use IDMarkz to convert the files for QuarkXpress (although users are required to have Quark installed for this function to work). Finally, if your workflow requires you to create files to be converted to Affinity Publisher, IDMarkz is the best tool I’ve seen for this.

In a nutshell, not everyone needs IDMarkz, but a lot of us do. Visit markzware.com/products/idmarkz to try IDMarkz out for free. Purchases price is $199 (US).

Share:

Google v. Oracle: Tech battle ultimately about free speech

Gene Policinski First Amendment
Gene Policinski is president and chief operating officer of the Freedom Forum Institute. Email him at
gpolicinski@freedomforum.org and follow him on Twitter at @genefac.

In what we can quaintly sometimes call “normal times,” copyright disputes are not regularly considered pressing concerns for the First Amendment.

Freedom of expression — the freedoms of press and of speech, articulated in the First Amendment’s 45 words — protects our right to speak. 

But the technology and mode of how we speak generally is the province of other areas of the law, from contract law to rules protecting our right to peace and quiet at our homes late at night to copyright, the rules and regulations that prevent someone else from putting their name or improperly profiting on something we created.

But a case to be argued March 24 in the U.S. Supreme Court dramatically engages both the “to” and “how,” by raising both tech and creative questions involving computer code.

Google has successfully gotten the Supreme Court to review a 2018 Federal Circuit Court of Appeals decision in favor of Oracle, the multinational computer technology company. The two companies have been in dispute for about a decade over Google’s use of 11,000 lines of computer code making up what is called an “application programming interface” (API), originally written by Oracle.

In simple terms, APIs are how our electronic devices share information across differing products. As one document in the case explains, it’s what allows millions to “take a photo on their Apple phone, save it onto Google’s cloud servers, and edit it on their (Microsoft) Surface tablets.” 

Here’s how to break down the two company’s arguments to the justices in this long-standing legal battle: 

  • Google says the code is not a creative work (a requirement for copyright), but a utilitarian series of computer steps that traditionally are open for all to developers to use in their own work, and thus not falling under copyright protection. (Think “set of instructions”). 
  • Oracle argues that APIs are included under copyright laws and that a major factor for courts to consider in this case is that Google used Oracle’s creation to directly compete with Oracle, thus earning millions on its Android products.

So, what is the First Amendment’s direct concern in all of this? Follow me through this.

Google supporters argue that being unable to use such common instructions will dampen the creativity of web developers and cripple software development — which for us means fewer ways to communicate by phone, tablet and such. They also warn the prohibition could cause companies to develop products incompatible with anyone else’s products, resulting in chaos for consumers.

Oracle advocates — who, at least online, seem fewer in number than those supporting Google — counter that the remedy for such a looming disaster is simple: Google pays Oracle a fee to use its product.

For all of us, the Supreme Court ruling could well help further define for the computer age a legal concept called “fair use,” which permits us to develop our own creative works by building on the earlier works of others. Such new creative work is said to “transform” the original — with a plethora of legal caveats on how closely the new work can copy or resemble the original.

Nearly 20 years ago, a parody of “Gone with the Wind” was published as “The Wind Done Gone,” taking the plot and characters of the original and revisiting the story from the point of view of an African American — and making the point about racial stereotypes in the original.

The estate of “Gone with the Wind” author Margaret Mitchell sued for violation of its copyright on what is considered the second highest-selling book after the Bible. The case was eventually was settled out of court. The author and publisher of the parody argued that by telling the same story, but from a slave’s perspective — even if followed the plot, scenes, settings and characters — the new work was sufficiently different. 

In the Oracle-Google battle, another kind of fair use is in play. In asking the Supreme Court to hear its appeal, Google said APIs should not be subject to copyright because their very purpose is to be used by others, to connect products owned by someone else. 

First Amendment advocates should watch the court’s decision — as difficult and complicated as the tech issues certainly are to track — because the potential appears to exist for limiting our ability to communicate with each other simply because our devices cannot connect. And, more broadly, we need to keep an eye on any dampening of the web’s potential for increasing public engagement in debate and decision on matters that affect us all. 

A bottom line to it all: The nine justices hearing the appeal may well decide if we will face a real-life example (or perhaps parody) of that phone commercial in which the character repeatedly shouts into a mobile device, “Can you hear me now?”

Share:

Are TMC Products a Value or Unnecessary Expense in Today’s Newspaper Environment?

Jerry Simpkins | Editor&Publisher | February 18, 2020

Total Market Coverage (TMC) products are regarded by many as a mixed blessing. Virtually all our properties have at one time or another had a TMC. Due to declines in preprints and increasing expense, a few have shut them down. Some see a need for a TMC from both an advertising and production standpoint, and others see TMC’s as a declining segment of their operation that has lost its usefulness.

Every market is different, and I don’t believe there is any one size fits all approach to decide whether a TMC fits into your overall plan or not. Like we do in so many parts of our operation, you’ll need to carefully evaluate your TMC to determine the right fit for your franchise.
Read more

Share:

The Information’s successful paywall strategy

Simon Owens | What’s New In Publishing | February 18, 2020

There’s a third type of paywall model that’s used by a much smaller group of publishers: the hard paywall. The upside to this approach is it requires every user to be logged in, so readers can’t use various browser tricks to get around a meter. And when done well, the hard paywall can squeeze out more revenue per reader, which means you don’t need to reach massive audience scale before you start generating real revenue.

Of course, there’s a reason why most publishers don’t pursue the hard paywall model. Without allowing readers to sample content for free, it’s much more difficult to convince them to open up their wallets and hand over their credit card information. This also limits word-of-mouth marketing, given that the publisher’s content can’t be as easily spread over social media and other distribution channels.

That’s what makes The Information’s paywall success so impressive.
Read more

Share:

A. G. Sulzberger Receives NEFAC’s 2020 Hamblett Award on Feb. 7

A. G. Sulzberger | New York Times | February 7, 2020

The New York Times Publisher, A. G. Sulzberger received the New England First Amendment Coalition’s 2020 Stephen Hamblett First Amendment Award on February 7 during the New England First Amendment Coalition annual awards luncheon.

You can read his remarks from the event here.

Share:

USA Today new digital edition powered by Tecnavia’s NewsMemory

Press Release | Tecnavia | January 28, 2020

Burnsville, MN — Tecnavia announced that USA Today is now publishing revamped and modernized digital print replica editions of their daily USA Today newspaper, USA Today Sports Weekly and specials. Based on Tecnavia’s NewsMemory technology, the new editions provide a cross-platform reading experience via web browser and mobile apps.

The new presentation gives digital readers a familiar and intuitive print-like experience, while still using the web and mobile platform features, gestures and conventions readers appreciate, and have come to expect. Features include multiple page and story display modes, digital language translation, story read-aloud, automated personalized topic searches, live URL links to web and rich media, access to digital puzzles and social media
sharing.
Read more

Share:

Worcester Business Journal launches podcast

Brad Kane | Worcester Business Journal | February 10, 2020

The Worcester Business Journal on Monday published the inaugural episode of its new podcast, The Weekly Business Report, produced in conjunction with Radio Worcester.

In the first episode entitled, “Worcester’s most well-informed businessman” co-hosts Brad Kane and Hank Stolz sit down with Jim Umphrey, principal of the Worcester commercial real estate firm Kelleher & Sadowsky Associates, who discusses ongoing outside institutional investment going into city properties.

The Weekly Business Report will publish every Monday morning and offer a look ahead at Central Massachusetts business news.
Read more

Share:

2020 New England Newspaper Convention Survey

We’re interested in your feedback on the 2020 New England Newspaper Convention. Please take the time to fill out the survey if you attended the event.

We created this survey because we value your feedback and will use it when planning future events. This survey is confidential and should take only five minutes to complete.

If you have additional feedback that this survey doesn’t address, contact New England Newspaper & Press Association Executive Director Linda Conway at l.conway@nenpa.com. Thank you!

Share:

2019 New England Better Newspaper Award Winners

Two sets of awards for the 2019 New England Better Newspaper Competition were given out during the 2020 New England Newspaper Convention, held Feb. 7-8, 2020 in Boston.

On Feb. 7 the award winners in the Advertising, Marketing and Promotion categories were presented during a casino themed cocktail party and on Feb. 8 the winners in the Journalism categories were announced during the annual banquet.

This was the first year entries were gathered electronically and presented electronically on 65″ monitors during the convention. In the coming weeks, we’ll be linking together the winning entry PDF’s with the categories and links back to the publications if they were submitted.

These are the supplements that were distributed at the convention and they include the complete list of winners and judges comments.

Download Advertising Awards Book

Download Journalism Awards Book

 

Share: