John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...

Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...