12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Customer satisfaction is key in digital marketing
Customer satisfaction is
key in digital marketing
By Alison Berstein
Bulletin Correspondent
“People know what they’re looking for; they just don’t know where to get it...
Treasure hunt for ad ideas
Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...
Meet them where they are
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Get prospects involved in your presentations
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
Tell them why – and sell more
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
A little more, a little less for sales meetings
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...
One way to make presentations more memorable
Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with...