The value of simplicity
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Treasure hunt for ad ideas
Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...
When, how to put the boss in an ad
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Show off your successes in marketing, advertising, circulation, and promotion!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...
Four words for ad professionals: “Oh yeah? Prove it.”
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...
Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
Pulse of America research to power local media sales available to NENPA members
Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA) shopping survey to further the sales efforts of newspaper, radio,...
Free offers can generate big results
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...
Too many opinions spoil a presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...