Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

“Showing” beats “telling” every time

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
John Foust Advertising

The power of repetition. The power of repetition. The power of …

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...