Four wins are better than two

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...

One way to make presentations more memorable

Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Give your advertising some personality

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...
John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...