How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

A good idea is worth the wait

When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...
John Foust Advertising

What golf teaches us about advertising

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

Solving the puzzle of advertising

We’ve all heard challenges described as puzzles. With that in mind, let’s take a look at a real puzzle and see how it relates...

Free offers can generate big results

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...

Meet them where they are

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

A little more, a little less for sales meetings

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...