The stock market for ad ideas
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
“Showing” beats “telling” every time
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...
Be a better listener and get better reception
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...
Digital Advertising Revenue Playbook for Small and Midsize Pubs
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...
Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
The importance of time management
David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
A key question: What’s next?
Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...
Do you have a sales prevention department?
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...