How pros and amateurs differ
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Treasure hunt for ad ideas
Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...
Meet them where they are
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...
Full load or half-load
Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...
Free offers can generate big results
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
The power of repetition. The power of repetition. The power of …
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
A strategy for organizing your advertisers’ information
I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...