Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
What advertisers care about
Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
Special Sections: Review and Ideas
Learn from industry experts, Darrell Davis, Vice President of Creative Services, and Laura Koch, Senior Graphic Designer, at Metro Creative Graphics, Inc. on how...
The super sales person who wasn’t so super, after all
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
How to make a good second impression
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Free offers can generate big results
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...
The importance of time management
David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...