One way to handle advertisers who resist change
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Tell them why – and sell more
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
Be a better listener and get better reception
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
Advertising lessons from a car wash
Jerry used to be in the car wash business. One day, he was feeling down when he got home after work. When his wife...
Keep ’em talking and learn more
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
A strategy for organizing your advertisers’ information
I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
Oboes and leadership
If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...
A little more, a little less for sales meetings
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...
An important question: Does this make sense?
As I write this, I have on my desk one of the most confusing ads I’ve ever seen. I saved it, because it’s an...