John Foust

Do you have a sales prevention department?

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...

Enter Better Newspaper Competition and show off your successes in marketing, advertising, circulation, and...

The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 32 competitive categories, and we want you to flaunt your best ideas for everyone...

12 ad campaign tips

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips: 
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Tell them why – and sell more

Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
John Foust Advertising

Be a better listener and get better reception

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...

Advertising lessons from a car wash

Jerry used to be in the car wash business. One day, he was feeling down when he got home after work. When his wife...
John Foust Advertising

Keep ’em talking and learn more

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...