John Foust Advertising

Keep ’em talking and learn more

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...

Oboes and leadership

If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...

A little more, a little less for sales meetings

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Give your advertising some personality

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...

“Showing” beats “telling” every time

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...

We’ve got some explaining to do

People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What...
John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...