“Showing” beats “telling” every time
On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...
The stock market for ad ideas
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...
The power of repetition. The power of repetition. The power of …
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Digital Advertising Revenue Playbook for Small and Midsize Pubs
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...
Too many opinions spoil a presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
What advertisers care about
Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
The super sales person who wasn’t so super, after all
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...