Four wins are better than two

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...

Meet them where they are

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...

Get prospects involved in your presentations

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...
John Foust

Full load or half-load

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...

It pays to pay attention

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...