A key question: What’s next?
Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...
Solving the puzzle of advertising
We’ve all heard challenges described as puzzles. With that in mind, let’s take a look at a real puzzle and see how it relates...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Digital Advertising Revenue Playbook for Small and Midsize Pubs
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
Give your advertising some personality
Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...
Tell them why – and sell more
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
Meet them where they are
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Too many opinions spoil a presentation
Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
Get prospects involved in your presentations
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...