Oboes and leadership

If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...

A key question: What’s next?

Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...
John Foust

Right and left brain selling

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...

A good idea is worth the wait

When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
John Foust Advertising

The power of repetition. The power of repetition. The power of …

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Meet them where they are

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

Free offers can generate big results

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...

Get prospects involved in your presentations

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...