Show off your successes in marketing, advertising, circulation, and promotion!

The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...

Treasure hunt for ad ideas

Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...

Get more mileage out of testimonials

Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...

Special Sections: Review and Ideas

Learn from industry experts, Darrell Davis, Vice President of Creative Services, and Laura Koch, Senior Graphic Designer, at Metro Creative Graphics, Inc. on how...

Pulse of America research to power local media sales available to NENPA members

Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA)  shopping survey to further the sales efforts of newspaper, radio,...

We’ve got some explaining to do

People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What...

Oboes and leadership

If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...

Tell them why – and sell more

Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...

A key question: What’s next?

Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect...

Two advertising goals: Attention and Retention

As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...