Lessons from a failed advertiser

I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...

Digital Advertising Revenue Playbook for Small and Midsize Pubs

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...

Give your advertising some personality

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...

12 ad campaign tips

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips: 

Ten ways to mess up an online presentation

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...

It pays to pay attention

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

Get prospects involved in your presentations

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

Meet them where they are

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

The value of simplicity

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...