Enter 32 Categories In Better Newspaper Competition Advertising, Circulation, and Promotion Division!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition is now open for entries. The competition consists of 32 competitive categories, and participation in the contest is a...
An important question: Does this make sense?
As I write this, I have on my desk one of the most confusing ads I’ve ever seen. I saved it, because it’s an...
Advertising lessons from a car wash
Jerry used to be in the car wash business. One day, he was feeling down when he got home after work. When his wife...
Enter Better Newspaper Competition and show off your successes in marketing, advertising, circulation, and...
The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 32 competitive categories, and we want you to flaunt your best ideas for everyone...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...
Solving the puzzle of advertising
We’ve all heard challenges described as puzzles. With that in mind, let’s take a look at a real puzzle and see how it relates...
Show off your successes in marketing, advertising, circulation, and promotion!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...
Treasure hunt for ad ideas
Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...
Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
Special Sections: Review and Ideas
Learn from industry experts, Darrell Davis, Vice President of Creative Services, and Laura Koch, Senior Graphic Designer, at Metro Creative Graphics, Inc. on how...