The importance of time management
David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
How pros and amateurs differ
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Tell them why – and sell more
Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
Customer satisfaction is key in digital marketing
Customer satisfaction is
key in digital marketing
By Alison Berstein
Bulletin Correspondent
“People know what they’re looking for; they just don’t know where to get it...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Do you have a sales prevention department?
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Be a better listener and get better reception
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
Would you mind showing me around?
One of the most important questions you can ask an advertising client is, “Would you mind showing me around?”
Think about it. When you have...