John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...

Two advertising goals: Attention and Retention

As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Tell them why – and sell more

Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...

12 ad campaign tips

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips: 
John Foust

Do you have a sales prevention department?

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Be a better listener and get better reception

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
John Foust

Would you mind showing me around?

One of the most important questions you can ask an advertising client is, “Would you mind showing me around?” Think about it. When you have...