Pulse of America research to power local media sales available to NENPA members
Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA) shopping survey to further the sales efforts of newspaper, radio,...
Be a better listener and get better reception
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
It pays to pay attention
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
The power of repetition. The power of repetition. The power of …
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...
What golf teaches us about advertising
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
An important question: Does this make sense?
As I write this, I have on my desk one of the most confusing ads I’ve ever seen. I saved it, because it’s an...
One way to get better information from advertisers
You may have heard the old computer saying, “Garbage in, garbage out.” It means that the quality of input that goes into a system...
Oboes and leadership
If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...