John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...

See the other person’s point of view

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust Advertising

Qualify your advertising prospects

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
John Foust

Do you have a sales prevention department?

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...

Two advertising goals: Attention and Retention

As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
John Foust Advertising

What golf teaches us about advertising

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...