Multi-tasking = multi-risking
Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Qualify your advertising prospects
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
A strategy for organizing your advertisers’ information
I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
The stock market for ad ideas
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...
12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
Do you have a sales prevention department?
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...
Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
The importance of time management
David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
What golf teaches us about advertising
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...