John Foust

Right and left brain selling

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...

“Showing” beats “telling” every time

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...

Get prospects involved in your presentations

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...

Ten ways to mess up an online presentation

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...

Lessons from a failed advertiser

I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
John Foust Advertising

Keep ’em talking and learn more

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...