Four wins are better than two

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...

Digital Advertising Revenue Playbook for Small and Midsize Pubs

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...

Show off your successes in marketing, advertising, circulation, and promotion!

The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...

Get more mileage out of testimonials

Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
John Foust Advertising

The super sales person who wasn’t so super, after all

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Pulse of America research to power local media sales available to NENPA members

Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA)  shopping survey to further the sales efforts of newspaper, radio,...

Treasure hunt for ad ideas

Some years ago, I attended an exhibit of treasure from the Atocha shipwreck which treasure hunter Mel Fisher had located off the coast of...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...