12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...

One way to make presentations more memorable

Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with...
John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...

Oboes and leadership

If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its...

Ten ways to mess up an online presentation

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...

Pulse of America research to power local media sales available to NENPA members

Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA)  shopping survey to further the sales efforts of newspaper, radio,...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Tell them why – and sell more

Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...