Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...

Tell them why – and sell more

Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...

Show off your successes in marketing, advertising, circulation, and promotion!

The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...

Digital Advertising Revenue Playbook for Small and Midsize Pubs

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...

A little more, a little less for sales meetings

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

12 ad copy tips

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...

See the other person’s point of view

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...