Get prospects involved in your presentations
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Full load or half-load
Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...
How to make a good second impression
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
See the other person’s point of view
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
Get more mileage out of testimonials
Back in my ad agency days, I worked with a real estate client on a series of customer testimonials. We started with one, then...
When, how to put the boss in an ad
John Foust
Advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
What golf teaches us about advertising
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
A good idea is worth the wait
When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...