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If one tip can improve your work, it would be…this one!


Bart Pfankuch is an investigative reporter for South Dakota News Watch. Write to him at bart.pfankuch@sdnewswatch.org.

After a couple decades of trying to help journalists get better at the craft, I’ve developed a long list of tips and tactics to spur improvement. And after attending and presenting at a few dozen newspaper conferences, I have come to learn that most attendees are left with one or two useful takeaways that they can put into practice.

Rather than focus on a particular topic or element of our craft, this month’s column instead is simply a brain-dump of quick tips I’ve learned through experience or have stolen from other coaches over the years. If even one of these tips hits home and leads to improvement for one journalist, I’ll be happy. So here we go, in no particular order.

  • Maintain a high standard for all your work, but occasionally pour your heart and soul into an article or project that offers potential for greatness or to provoke change. Some stories deserve special treatment.
  • In the car, turn off the radio and put down the cell phone. Windshield time is thinking time.
  • Always seek out the tension, conflict, drama and excitement that resides in a topic and then highlight that.
  • In interviews, ask unobvious questions that may be uncomfortable to the source or yourself. It’s OK for you both to squirm a little.
  • Be prepared for interviews. Do some homework before arrival. Know the basics of a topic so you can go deeper.
  • Provide solid context; learn how an issue fits into the world, a life, history or a place, then explain that clearly to the reader.
  • Meet people where they live, work and play. Avoid phone interviews if possible.
  • Probe for details, emotions, recollections. Get the source to paint a picture for you so you can paint one for readers.
  • Become a patient interviewer and reporter. Give people time to share important things and open up to you. Keep office chit-chat to a minimum to create time for better interviews.
  • Describe in your notes the five senses and more; record how people/places/things look, sound, smell, taste and what they feel like.
  • Watch for and record real-time movements, actions, interactions.
  • Ask people to reflect on things; get them to reveal their true feelings by being interested, probing and listening well.
  • In writing, chronology is your friend. We all live (and read) in time.
  • Strive to teach readers something new. If a story feels rote or obvious, keep it short or find a better topic.
  • Make quick work of stories that can and should be short. Speed through those to create time for in-depth work.
  • If you want to move on and up, shoot for producing six great clips a year. Of those, one or two may make it into an applicant package.
  • Force yourself to think big, to be ambitious, to dive into heady topics, to tell stories that someone, somewhere doesn’t want told.
  • Always be high on the sh!#-togetherness scale. Do what you say you will do, be on time, pitch in when needed, be a newsroom asset. The little things do matter. Have a good attitude.
  • Get great quotes, but use them sparingly. If something can easily be paraphrased, and meaning is not lost, then paraphrase it.
  • Write in an unpretentious, conversational style but not in a tone that is loose, lazy or self-indulgent. Please do not overwrite.
  • Read your work aloud before turning it in. If you stumble while reading, you need to give the piece more time, energy and editing.
  • Be your own best editor. Your first draft if never your final draft.
  • Develop a reputation for concise, clean copy. Train your editors that your material will be tight and clean and they’ll leave it alone.
  • Talk to people in the real world. Get out of the halls of government and talk to people who aren’t spokesfolk.
  • Don’t let sources convince you to repeat their lies. Fact-check your way to the truth.
  • When thinking lead, think headline. What do time-stressed readers need to know the most?
  • Always think maps, graphics, info boxes, timelines, charts, sidebars. Strive to make your work easy to read and easy to digest.
  • Avoid big errors and small typos, too. Readers can question anything, they will inevitably question everything.
  • Be a storyteller, not an article writer. Many stories are best told in a hard-news, pyramidal fashion, but some call out for a yarn.
  • Tell the reader what happened, but also tell them why it matters, who is affected and how, and what if anything they can do about it.
  • Seek out opportunities to stretch your skill set. Try to write something funny, sad or in first-person. Branch out.
  • It’s good to get excited about your work; don’t be afraid to invest some of your soul into your profession. Be engaged.
  • For heaven’s sake, have some fun. Journalism absolutely cannot become drudgery or it may be time to get a teaching degree.
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A little more, a little less for sales meetings

John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com.

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales meetings – like a lot of other things – fall into predictable patterns,” she said. “The boss talks, the staff members listen, and more often than not, it’s just a transference of information. No one feels motivated to do anything different after the meeting is over.

“I learned a technique a few years ago that gets everyone involved. First, I introduce a topic that calls for specific solutions, then the group answers a set of questions to generate ideas. My role is to be a facilitator and let them do most of the talking. Usually, everyone arrives at the right solutions, but since the ideas are theirs, not mine, there’s more buy-in.

Although there are a lot of meeting formats, this has become one of Kristen’s favorites. Let’s take a look at how it works:

Step 1: “First, I introduce a topic,” she explained. “It could be something like, ‘Increase digital sales in the holiday season by ten percent over last year.’ That gives us a specific focus, which is better than a vague statement like, ‘Increase sales’ or “Provide better customer service.” It allows us to concentrate our attention on that one thing, without running down rabbit trails. My job is to state the topic as clearly as possible and make sure everyone stays on track. I write the topic in big letters on a flip chart, tear off the sheet and post it on the wall.”

Step 2: “After we agree on the statement of the topic – which is usually a problem that needs to be solved or a goal that needs to be reached – I write DO MORE on the next sheet of the flip chart and we list things we need to do more of, in order to make progress.

“We list all the ideas and check the ones that are most workable. That leads to a discussion of what is involved in implementing each one. Through it all, the group does most of the talking.”

Step 3: “Talking about ‘more’ isn’t enough. There are always some activities we can cut, so I write DO LESS on the flip chart and we follow the same procedure. Sometimes subtraction is just as important as addition.”

Step 4: “With all the talk about more and less, we don’t want to lose track of the things that don’t need to be changed. The next sheet is labeled KEEP DOING, so we can examine – and evaluate the value of – activities that are doing what they are supposed to do.”

Step 5: “After we go through this process, an action plan becomes obvious. That’s the last sheet. When the meeting is over, we look around the room and see the entire process posted on the wall, ending with a to-do list that we developed as a team. That’s a lot better than having everyone sit around the conference table and listen to a lecture.”

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New Assange Charges Raise Two First Amendment Alarms

GenePolicinsky
Gene Policinski First Amendment

Gene Policinski is president and chief operating officer of the Freedom Forum Institute. He can be reached atgpolicinski@freedomforum.org, or follow him on Twitter at @genefac.

Two First Amendment alarms are sounding in the wake of new federal charges against WikiLeaks founder Julian Assange, but only one is being heard by most of us — for now.

Initially, federal prosecutors charged Assange with just one crime: conspiring in 2010 with former Army Private Chelsea Manning to hack a government computer password, which allowed Manning access to a trove of classified information that she turned over to WikiLeaks.

For weeks, free press advocates worried that the Department of Justice would go beyond prosecuting Assange for computer hacking and expand the charges into journalists’ territory —publishing classified information.

These fears were not unfounded. On May 23, the unsealing of an 18-count indictment under the 1917 Espionage Act, accusing Assange of working directly with Manning to obtain secret government documents, set off Alarm #1 for most journalists. The new charges implicate the work of journalists, which often involves talking with sources and at times possessing and publishing secret documents.

In trying to thread a legal needle, Justice Department lawyers said the Assange indictment avoids a collision with the First Amendment because he is not a journalist, as they define the profession.

And therein is Alarm #2: the government defining who is and who is not a journalist. This was the very activity that the nation’s founders — who had first-hand experience with the abuses inherent in a system where the crown licensed printers and publishers — ruled out in 1791 by creating unequivocal First Amendment protection for a free press.

How did we get to these alarming places?

The broadly written Espionage Act criminalizes the taking, possession and distribution of government secrets by any unauthorized person for any reason. But federal officials through the years have acknowledged that the role of a free press historically has meant at times providing the public with information that government officials of the moment wanted to keep secret. For that reason, journalists in the U.S., particularly those reporting on national security issues, have operated for decades with the tacit acceptance that they would not be prosecuted for receiving illegally obtained information from a third party as long as there was no involvement by the journalists themselves in the actual taking of the information property.

So it mainly has been policy, not law, protecting journalists receiving stolen information related to national security. The law explicitly protects publishing that information since the 1971 Pentagon Papers decision in which a splintered U.S. Supreme Court said “prior restraint” by government to stop publication of secret materials was unconstitutional. Seen generally as a free press win, often left unsaid is that the justices left open the issue of what penalties the government could impose on journalists after publication of classified materials.

That’s why the Assange indictment, if it stands, could dramatically change the delicate balancing act that has existed until now, in which the government sought to protect its secrets by prosecuting leakers, but did not go after reporters and news outlets that produced news reports based on leaked materials.

In announcing the indictment, the Associated Press reported, justice officials said Assange was “not charged simply because he is a publisher,” but rather because he actively encouraged Manning to steal hundreds of thousands of secret documents related to U.S. military and diplomatic actions in Iraq, Afghanistan and elsewhere, cracking a password that gave Manning access to the materials and “publishing a narrow set of classified documents in which Assange also allegedly published the unredacted names of innocent people who risked their safety and freedom to provide information to the United States and its allies.”

In a telephone conference call with reporters, Assistant U.S. Attorney General John Demers said the indictment does not destroy the Department of Justice’s informal agreement not to pursue journalists for publishing leaked information, saying the department “… takes seriously the role of journalists in our democracy … Julian Assange is no journalist.”

Demers then ventured into the definition zone — triggering Alarm #2 — that the nation’s founders thought to exclude: “No responsible actor, journalist or otherwise, would purposely publish the name of individuals he or she knew to be confidential human sources in war zones, exposing them to the gravest of dangers.”

While the journalists I know would agree with that assessment, and Demers may well be sincere in his words, the important element is that such a statement must be journalism’s self-definition, not one provided by a government official or established by ordinance, edict or, in a backhanded fashion, through an indictment.

The nation’s founders knew all too well that what the government can grant, it can take away. The danger in allowing the Justice Department to expand its Assange indictment into “publishing” is that can hand current and future administrations a cover under which they may pursue, in instances of leaked secrets, those reporters they disfavor.

There is real debate among First Amendment advocates whether to recognize Assange and WikiLeaks as a non-traditional journalist/journalism or as a political activist and subversive enterprise hiding behind a false shield. The government does need to protect many secrets.

Congress could avoid touching off future alarms by writing into the 102-year old Espionage Act more specific language that reflects what it was really meant to target: Those who steal and reveal U.S. government secrets with the purpose of harming the nation and exposing its citizens to danger.

Surely such a revision could make a safe space for those whose goal is to help, not hurt, the public by relaying classified information that properly holds government accountable — and that aids and abets not crime, but self-governance.

Want a few examples? The Pentagon Papers’ history lesson, which showed how government hid its decades-long engagement in Vietnam. The revelations about the massive surveillance system that grew up in the early 2000s without Americans being aware their phone calls (and later, their email traffic) was being stored and parsed by a huge government program. The reports revealing that newly designed vehicles to protect soldiers from landmines in Iraq and Afghanistan were slow in reaching the front lines, even as dozens or more died needlessly. The list is much longer if you care to look.

In the process of revisiting that law and those stories, let’s also keep in mind the core First Amendment principle that we know journalism when we see, read or hear it, not when a government official tells us.

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Save The Date For The 2019 New England Newspaper Conference

Save the date for one of the most prestigious newspaper events of the year! This year the New England Newspaper Conference will be held at a new location – the AC Hotel Marriott in Worcester.

The one-day conference will include several speakers, panels and sessions that address relevant and timely topics in the newspaper industry.

The centerpiece of the conference is the New England Newspaper of the Year awards luncheon. The Newspaper of the Year awards are presented to the very best newspapers in the region. This unique competition is judged by panels of newspaper readers.

The awards luncheon also honors the recipients of NENPA’s annual Publick Occurrences Awards, the New England First Amendment Award, the Allan B. Rogers Award for the best editorial of the year in New England, the AP Sevellon Brown Journalist of the Year Award, and the Bob Wallack Community Journalism Award.

SAVE THE DATE

2019 New England Newspaper Conference
Thursday, October 10, 2019
AC Hotel Marriott, Worcester, MA (new location!)

For more information contact Christine Panek at c.panek@nenpa.com or 781-281-7284.

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Now Offering Free Online Webinars For NENPA Members

Sponsored by the Journalism Education Foundation of New England

We consider it an honor to serve and represent the hundreds of daily, weekly and specialty newspapers in our six-state region, and we’re working hard to provide members with a full range of valuable services and programs to help them fulfill their mission to engage and inform the public in today’s evolving media landscape.

In an effort to offer more educational opportunities for our members we recently partnered with Online Media Campus. NENPA members will now have access to nearly 150 FREE online webinars through Online Media Campus.

Programs are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more. These time-efficient webinars are designed to offer fresh ideas to improve job skills, without the need for travel and time away from the office.

A NENPA member code is required to register for the online webinars at no cost. Members that are interested in taking advantage of this new benefit should email c.panek@nenpa.com to receive the access code.

Upcoming Webinars

Conquer Your Inbox, Boost Your Sales
July 25, 2019 2:00 PM
Learn more

10 Tips to Rock Your Next Video Story
August 8, 2019 2:00 PM
Learn more

5 Ways To Grow Your Obituary Category
September 12, 2019 2:00 pm
Learn more

Not a NENPA member?

We offer several types of memberships for newspapers, affiliates, students, educational professionals, non-profit news related organizations and more.

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2019 New England Newspaper Awards Payment

 

 

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Journalism Education Foundation of New England 2019 Scholarship Recipients Announced

The Journalism Education Foundation of New England, a division of the New England Newspaper & Press Association, has announced the recipients of their 2019 scholarships. This year, $2,000 scholarships will be awarded to four collegiate students and one high school student: Jenna Ciccotelli, Methuen, MA; Alexandre Silberman, Burlington, VT; Sarah Asch, Middlebury, VT; Allison Marianna Cross, Monroe, CT; and Hailey Bryant, Orono, ME.

The Journalism Education Foundation of New England encourages and supports high school seniors and college students in the six-state region who aspire to pursue a career in journalism.

The JEFNE scholarship is available to residents of New England. Applicants must be a college student or high school senior planning to attend college the following year to study journalism or a related field.

Member newspapers of the New England Newspaper & Press Association joined in sponsoring the competition for these scholarships by promoting the program in their newspapers.

For more information about the JEFNE scholarship program, please contact Linda Conway at l.conway@nenpa.com.

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Now Accepting Entries For The New England Newspaper Awards

Each fall the New England Newspaper and Press Association recognizes extraordinary journalists and newspapers throughout New England.

The annual New England Newspaper of the Year awards luncheon honors the very best newspapers in the region as well as the recipients of NENPA’s annual Publick Occurrences awards, the New England First Amendment Award, the Allan B. Rogers Editorial Award, the AP Sevellon Brown Journalist of the Year Award, and the Bob Wallack Community Journalism Award.

NENPA members are invited to submit entries for these prestigious awards. The deadline to submit entries is July 18, 2019. Entries must be in the NENPA office by 4pm.

  • The Newspaper of the Year award is a unique competition unlike any other designation of this sort in the newspaper industry. The winners are judged by the audience and panels of newspaper readers decide upon the winners.
  • The Publick Occurences award recognizes the very best work that New England newspapers produce each year— whether it’s individual or team stories, series, spot news coverage, columns or photojournalism that ran in print and/or online.
  • The New England First Amendment award is presented to a New England newspaper for the exceptional quality of its reporting, editorials, commentary or legal challenges that illuminate or uphold the First Amendment or educate the public about it.
  • The Allan B. Roger Editorial award recognizes the best editorial of the year in New England. The competition is open to local subject editorials from a wide variety of newspapers in New England, regardless of circulation size and frequency of publication.
  • The AP Sevellon Brown Journalist of the Year award is bestowed by the New England Society of News Editors, and it recognizes an individual for producing journalism of distinction in New England this past year.
  • The Bob Wallack Community Journalism award recognizes an individual who has an exceptional record of commitment to community journalism.

For more information please contact Christine Panek at c.panek@nenpa.com. The winners will be honored at the New England Newspaper Conference, which will be held on Thursday October 10, 2019 at the AC Hotel Marriott, in Worcester, MA (a new location this year).

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New England Newspaper & Press Association strongly condemns the arrest of Hearst Connecticut Media reporter

NENPA Logo Featured

The New England Society of News Editors, New England Newspaper & Press
Association, and The Associated Press strongly condemn the arrest of Tara
O’Neill, a Hearst Connecticut Media reporter, while reporting on a public event in
Bridgeport, Conn., Thursday. The organizations also support the May 10 letter sent
by the New England First Amendment Coalition to Bridgeport Police and the
mayor calling her arrest inexcusable.

NESNE, NENPA and the AP also support the steps that NEFAC proposed in its
May 10 letter to Bridgeport Police Chief Armando Perez and Mayor Joseph
Ganim, calling on the police department to present a full public explanation of the
events leading to O’Neill’s arrest and to issue a formal apology, among other steps.

“There is simply no excuse for a journalist to be arrested for doing her job,”
NEFAC’s letter said.

O’Neill was arrested on Thursday while covering a public demonstration for the
second anniversary of an officer-involved shooting in the death of a 15-year-old
resident. O’Neill tweeted footage of her arrest by police, and on Twitter described
being handcuffed, put into a police cruiser, and taken to the police station for
booking.

“NESNE’s board members are united in their belief in the need for press freedom,
and concerned how the arrest of any reporter covering a story undermines it,” said
NESNE president Paula Bouknight.

Signed,

The New England Society of News Editors
New England Newspaper & Press Association
The Associated Press

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