John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...

Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...

“Showing” beats “telling” every time

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...
John Foust

A strategy for organizing your advertisers’ information

I was talking to Greg, a veteran sales manager “Our sales team knows the importance of asking questions and gathering the right information,” he...
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

See the other person’s point of view

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...