John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...

A little more, a little less for sales meetings

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are...
John Foust Advertising

Be a better listener and get better reception

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
John Foust

Do you have a sales prevention department?

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...
John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...
John Foust

Full load or half-load

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...
John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...

Four wins are better than two

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...
John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...