John Foust

Would you mind showing me around?

One of the most important questions you can ask an advertising client is, “Would you mind showing me around?” Think about it. When you have...

Four wins are better than two

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business...

Meet them where they are

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

How pros and amateurs differ

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

One way to make presentations more memorable

Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with...
John Foust Advertising

Multi-tasking = multi-risking

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk...
John Foust Advertising

Advertising needs motivation

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

If your marketing were a car, what would it be?

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

How to handle unspoken objections

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Don’t gild the lily

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...