Show off your successes in marketing, advertising, circulation, and promotion!

The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...

Get prospects involved in your presentations

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

Customer satisfaction is key in digital marketing

Customer satisfaction is key in digital marketing By Alison Berstein Bulletin Correspondent “People know what they’re looking for; they just don’t know where to get it...

A good idea is worth the wait

When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...
John Foust

Full load or half-load

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he...

Solving the puzzle of advertising

We’ve all heard challenges described as puzzles. With that in mind, let’s take a look at a real puzzle and see how it relates...

It pays to pay attention

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...

When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Two advertising goals: Attention and Retention

As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...