Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
One way to get better information from advertisers
You may have heard the old computer saying, “Garbage in, garbage out.” It means that the quality of input that goes into a system...
Expectations are like icebergs
John Foust, advertising
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
What advertisers care about
Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
Special Sections: Review and Ideas
Learn from industry experts, Darrell Davis, Vice President of Creative Services, and Laura Koch, Senior Graphic Designer, at Metro Creative Graphics, Inc. on how...
The super sales person who wasn’t so super, after all
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Use the billboard effect for better ads
A quick study of billboards can give us a better understanding of what works best in advertising. Because motorists are on the move, billboards...
How to make a good second impression
John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Free offers can generate big results
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...