John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Lessons from a failed advertiser

I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
John Foust Advertising

The super sales person who wasn’t so super, after all

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...

Free offers can generate big results

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...
John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...

The value of simplicity

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
John Foust Advertising

What golf teaches us about advertising

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust

Would you mind showing me around?

One of the most important questions you can ask an advertising client is, “Would you mind showing me around?” Think about it. When you have...