Give your advertising some personality

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...

“Showing” beats “telling” every time

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a...

We’ve got some explaining to do

People usually say “no” to things they don’t understand. It’s a salesperson’s job to help prospects understand what he or she is selling. What...
John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...
John Foust Advertising

The power of repetition. The power of repetition. The power of …

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Digital Advertising Revenue Playbook for Small and Midsize Pubs

The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...

Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...

Pulse of America research to power local media sales available to NENPA members

Portland-based Pulse Research has announced the release of the 2023 Pulse of America (POA)  shopping survey to further the sales efforts of newspaper, radio,...
John Foust

Right and left brain selling

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...