A good idea is worth the wait
When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that...
One way to make presentations more memorable
Samuel, the ad manager at a community paper, told me about a simple technique his sales team uses at the end of meetings with...
Would you mind showing me around?
One of the most important questions you can ask an advertising client is, “Would you mind showing me around?”
Think about it. When you have...
Free offers can generate big results
Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive...
Lessons from a failed advertiser
I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was...
Digital Advertising Revenue Playbook for Small and Midsize Pubs
The Google News Initiative (GNI), in partnership with the Local Media Consortium (LMC), announced the publication of the GNI Advertising Revenue Playbook,...
Give your advertising some personality
Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in...
12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Ten ways to mess up an online presentation
These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...