12 ad copy tips
Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
Ten ways to mess up an online presentation
These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...
It pays to pay attention
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Get prospects involved in your presentations
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
Meet them where they are
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
The value of simplicity
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...
The super sales person who wasn’t so super, after all
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
Right and left brain selling
Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
The stock market for ad ideas
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...