Two advertising goals: Attention and Retention
As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
Digital Publishing: Six Tools and Tips to Save Time
Rob Tornoe | Editor & Publisher | November 22, 2019
Rob Tornoe is a cartoonist and columnist for Editor...
Mighty Unusual Time
Have we ever experienced a time like this in the news business?
I’ve been noticing a couple of patterns lately, and I wonder if you...
New England Newspaper & Press Association strongly condemns the arrest of Hearst Connecticut Media...
The New England Society of News Editors, New England Newspaper & Press
Association, and The Associated Press strongly condemn the arrest of Tara
O’Neill, a Hearst...
Five from New England awarded Poynter-Koch Media and Journalism Fellowship for 2023-24
The Poynter Institute and Stand Together Fellowships are proud to welcome 61 early-career journalists to the prestigious Poynter-Koch Media and Journalism Fellowship program. The...
The Information’s successful paywall strategy
Simon Owens | What's New In Publishing | February 18, 2020
There’s a third type of paywall model that’s...
New Member Benefit: Complimentary Subscription to E&P Magazine
NENPA members now have access to another valuable member benefit—a complimentary subscription to E&P Magazine, the news media industry's leading publication covering the business,...
The importance of time management
David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...
Free Branded Content Sales Boot Camp on December 5 and 6
The Branded Content Project is presenting a free two-day online Sales Boot Camp on December 5 and 6. All local media professionals interested in...
Coronavirus Webinars and Live Events
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