Digital analytics: Finger in the wind on which stories succeed
By Jesse Goodman, Bulletin Correspondent
‘Analytics have informed the way we reference our content on social media … The content itself hasn’t changed a whole lot, but...
Better Newspaper Competition Winners Share Their Stories
News organizations across New England are sharing their Better Newspaper Competition wins with their communities, highlighting the stories, teams, and impact behind the awards....
Report for America 2021-2022 New England Newsrooms
Report for America announced on Dec. 8 the selection of 64 new local news organizations as host newsroom partners, 14 are located in New England.
Watch AI in Advertising and Marketing webinar recording!
In this NENPA University webinar recorded on July 18, 2024, Kevin Berrier, Marketing Director of MDDC Ad Services shares tips, tricks, trends, and insights...
Enter 38 Categories In Better Newspaper Competition Advertising, Circulation, and Promotion Division!
The Advertising/Circulation/Promotion division of the Better Newspaper Competition consists of 38 competitive categories, and we want you to flaunt your best ideas for everyone...
Sunshine Communications Announces New Acquisitions
CLAREMONT, NH — Newly formed Sunshine Communications, a division of the Sunshine Initiative Public Benefit Corporation, owned and operated by Jay Lucas announced the...
12 ad campaign tips
A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:
2021 Publick Occurrences, Top Individual and New England Newspaper of the Year Award Finalists
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At the New England Newspaper Conference on October 21 and 22, we will present the 2021 Publick Occurences, Top Individual, and New England...
A Look At The 2018 New England Newspaper Conference
Strategies to acquire and retain digital subscribers, the issue of "fake news", a window into what it's like to cover the Trump White House,...
Two things that will never change in advertising
Luke told me about a business panel discussion in which he participated. He represented the ad department of the local newspaper, and others represented...