Blinder: Newspapers rock, but the wow factor sells ads
By Alison Berstein,
Bulletin Correspondent
'When you do your elevator pitch, the response better be "wow!" The secret to that is benefit-driven. You don't have readership, you...
‘Extraordinary work’ honored at New England Newspaper Awards
By Alison Berstein, Bulletin Staff
Bulletin photo by Jonathan Polen
The 2017 New England Newspaper Awards featured 10 multiple winners, led by The Berkshire Eagle of...
Digital marketing services complement newspaper offerings
Digital marketing services can help
newspapers help their advertising clients
By Alastair Pike
Bulletin Correspondent
Facebook and Google are projected to have captured more than 60 percent of...
Blumenthal, Swalwell & Menendez Introduce The Journalist Protection Act
– Today, U.S. Senator Richard Blumenthal (D-CT), U.S. Representative Eric Swalwell (CA-15), and U.S. Senator Robert Menendez (D-NJ) introduced the Journalist Protection Act...
‘Great Ideas’: Creativity and diversified product lines sell more ads, local publishers...
By Alex Eng,
Bulletin Correspondent
‘We found, as a council, that while we’re rapidly trying to grow our digital franchise, we’re leaving our print franchise in the...
Watchdog reporters: How to dig deep for in-depth stories
Watchdog reporters:
How to dig deep for in-depth stories
By Nadine El-Bawab
Bulletin Correspondent
“Get closer to the big story using a series of small stories; by doing...
Bordeleau’s career built on passion, ethics
By Leila Habib Bulletin Correspondent
‘It's not about your byline. It's about making sure you do the best job you can when you are reporting a...
Now Offering Free Online Webinars For NENPA Members
Sponsored by the Journalism Education Foundation of New England
We consider it an...
Taking advantage of new marketing trend for luring customers to come to...
By Alison Berstein,
Bulletin Correspondent
In our overly stimulated, easily distracted society, companies look for new ways to reach their audience, according to Thales Teixeira, a digital...
Reporters at N.E. newspapers use technology, training to do more with less...
By Alex Eng,
Bulletin Correspondent
How are boots-on-the-ground reporters balancing faster news cycles with long-term financial struggles in the news industry?
By getting ahead of the curve, publishing...