When, how to put the boss in an ad

John Foust Advertising   John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Two advertising goals: Attention and Retention

As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is...
John Foust

Four words for ad professionals: “Oh yeah? Prove it.”

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training ...

Ten ways to mess up an online presentation

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are...

See the other person’s point of view

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust

Do you have a sales prevention department?

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his...

12 ad campaign tips

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips: 
John Foust Advertising

One way to handle advertisers who resist change

John Foust Advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...
John Foust Advertising

Be a better listener and get better reception

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using...
John Foust Advertising

Keep ’em talking and learn more

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...