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Shorter is better

Ed Henninger is an independent newspaper consultant and the Director of Henninger Consulting. ww.henningerconsulting.com. Phone: 803-325-5252.

SO…HOW DOES DESIGN affect readability? And how does writing affect design?

Take a look at the two stories in the illustration with this column. Which do you think will be read by more readers?

Well, the one on the right, of course!

The short paragraphs make that story more appealing because readers understand a simple truth about writing: Shorter is better. 

Those same readers will see the story on the left as daunting. One glance and they’ll think they don’t have the time (or, perhaps, the attention span) to read that story. It just looks too long.

On the right, they’re given the story in bite-size pieces. On the left, the chunks are just too much to swallow. A reader could choke on the second paragraph…but there’s little worry about that because the odds are the reader won’t get past the first paragraph. 

In fact, given the look (design!) of the story, most readers won’t even begin to read it!

The same is true of story length. Give readers a long story and you lose some of them the moment they look at it — no matter how excellent the writing.

Readers tell us they’ll give us about 12-to-15 inches for any story. After that, they quit. And, if we give them that long story without any visuals — even just a pullout or infobox — they’ll just leave more quickly.

Short paragraphs, using short words, in short stories.

Hmmm…what’s the recurring word here?

Gettysburg. 1863. The orator before President Abraham Lincoln spoke for two hours. Lincoln spoke for two minutes. Lincoln’s address will live forever as one of the greatest examples of clarity and brevity.

Do you know the name of the orator who went on for two hours? 

I didn’t think so.

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The stock market for ad ideas

John Foust

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com.

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on the hard work they did for their customers. Their marketing manager said ‘shoe leather’ was their secret of success. When I heard that, I knew it would work in their ads

“I found a stock photo of a shoe with a hole in the sole, then asked our creative department to enlarge the hole to make it more dramatic. The copy described the advertiser’s willingness to wear out their shoes to serve their customers. That photo was a real winner. It became the theme for everything they advertised.”

Stock photography can be an important addition to your creative toolbox. Here are some points to keep in mind:

1. Look for an image to illustrate an idea you already have. That is what Daniel did. “I knew I needed a picture of a shoe,” he said. “It was just a matter of finding the right one. A photo worked better than a drawing, because it was a picture of an actual shoe. Sure, we modified it, but the end product was still a real shoe.”

Browse through images to find a new idea. Sometimes you’ll have a general concept in mind. You just need a visual image to crystallize the idea.

Let’s say you‘re developing a campaign for an investment company that has a long history of helping people navigate the ups and downs of the economy. Their philosophy is, “There’s no need to worry. Your investments are safe with us.”

You look through some stock images and find several distinct categories to consider – people, objects, activities and places. They all offer opportunities to use comparisons and hyperbole.

To consider a few generic examples…could a mountain climber represent the company’s expertise in moving onward, regardless of the unpredictable twists and turns of the economy? Could a lighthouse symbolize the firm’s guiding principles in protecting their clients’ retirement accounts? Could a padlock represent their commitment to financial safety?

What about the advertising for a home builder? Could a paint brush symbolize their meticulous attention to detail in the homes they build? Could a clock represent the fact that their houses sell quickly, because they are so popular?

2. Browse through images to find a new idea. Sometimes you’ll have a general concept in mind. You just need a visual image to crystallize the idea. Let’s say you‘re developing a campaign for an investment company that has a long history of helping people navigate the ups and downs of the economy. Their philosophy is, “There’s no need to worry. Your investments are safe with us.” You look through some stock images and find several distinct categories to consider – people, objects, activities and places. They all offer opportunities to use comparisons and hyperbole. To consider a few generic examples…could a mountain climber represent the company’s expertise in moving onward, regardless of the unpredictable twists and turns of the economy? Could a lighthouse symbolize the firm’s guiding principles in protecting their clients’ retirement accounts? Could a padlock represent their commitment to financial safety? What about the advertising for a home builder? Could a paint brush symbolize their meticulous
attention to detail in the homes they build? Could a clock represent the fact that their houses sell quickly, because they are so popular?

3. Don’t hesitate to modify an image. Like Daniel modified the stock photo of the shoe, you can customize an image to fit your specific situation. “The change made the selling point more noticeable,” he said. “I knew the shoe would appear in small ads, as well as large ads – and I didn’t want anyone to miss the point.”

Be sure to check the usage agreement. Even if your publishing company has purchased a collection of stock images, do some research before you present an idea to your client. You’ll want to make sure you have the proper permission to use the image how you want – and as many times as you want

Without a doubt, the “stock market” for photographs is a great place to find ideas.

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Radically Rural Summit to Focus on Building Rural Communities and Local Journalism

Radically rural logo
Radically rural logo

KEENE, NH — Radically Rural, the annual two-day summit focused on issues and opportunities in small cities and towns, opens Sept. 19 and is expected to attract 800 people from the Monadnock Region, the Northeast and throughout the country.

The Hannah Grimes Center for Entrepreneurship and The Keene Sentinel partner to present Radically Rural, which provides a uniquely rural point-of-view for community-building, news coverage, entrepreneurship and economic development. Radically Rural includes program tracks on entrepreneurship, arts and culture, community journalism, Main Streets and downtowns, working lands and renewable energy.

Terrence Williams, president and COO at The Keene Sentinel, said, “Last year’s event exceeded all expectations in attendance and the quality of programs. More is planned this year, and we are delighted with our slate of speakers and panelists.”

He outlined this year’s journalism program:

Session One: Collaboration – Competitive barriers drop; journalists work together on rural issues

September 19 | 10 am. to Noon

Moderator: Leah Todd, Regional Manager, New England, Solutions Journalism Network

If you live well outside the city of Bozeman, Montana, there’s a good chance you’re living in a town with a contracting economy, shrinking population and growing opioid and mental health issues. All under the radar. There’s no one to cover the issues. That changed due a group of journalists from western Montana, supported by High Country News and the Solutions Journalism Network. What was produced was an exhaustive, comprehensive look at what many small towns across the country face – and the coverage came with solutions.

Speakers:

Nick Ehli, managing editor, Bozeman Daily Chronicle, Bozeman, Montana
Stefanie Murray, director, Center for Cooperative Media, Montclair State University

Panel discussion:

Melanie Plenda, Project Manager, Granite State News Collaborative   
Dawn DeAngelis, Vice President, Chief Content Officer, NHPBS                         

Session Two: Solutions Journalism – Helping communities take the next steps

September 19 | 2-4 pm

Moderator: Leah Todd, Regional Manager, New England, Solutions Journalism Network

News consumers these days can come away from the experience feeling depressed, disengaged, powerless, hopeless. Solutions journalism envisions a more productive experience, one that builds engagement, trust and a renewed hope in democracy, by reporting rigorously on the responses to social problems — in addition to the problems themselves. Find out how this is being done in rural places, the training behind it and the encouraging results from this disruptive approach.

An interactive session featuring solutions journalists.

Speakers:

Leah Todd, Regional Manager, New England, Solutions Journalism Network
Amy Maestas, Digital Editor, Salt Lake Tribune

Session Three: Crazy Good – 50 ideas that will grow your audience

September 20 | 9-10:30 am

Moderator and session leader: Tim Schmitt, project manager, Gatehouse Media 

We’ve reached far and wide! Here are more than four dozen ways you can build better bridges to your readers – from thought-provoking story ideas, to collaborative ways to tackle big projects, to new newsroom structures. If you only have time to do a few of these, you will be happy you did. A sneak peek: How we built Radically Rural. Leave with a magazine that curates these ideas.

Bonus session Funding Journalism – Where to look for help

September 20 | 10:30-11 am

We present the details on the growing number of funding sources for journalism projects and initiatives.

For tickets, go to https://ticketelf.com/events/radically-rural-summit-2019 Early bird pricing is available through July 5. And for additional information on all tracks, go to www.radicallyrural.org

Mary Ann Kristiansen, executive director at Hannah Grimes said, Broad shifts in demographics, technology and values are creating opportunity for innovative thinkers, entrepreneurs and community-builders who love their rural communities and know their advantages.”

Kristiansen notes that recent studies indicate that people are increasingly interested in living in rural areas and that technology advances make living and working in rural areas easier than ever. “Radically Rural spotlights and shares new ideas.”

Williams and Kristiansen noted that Radically Rural includes the popular CONNECT event on Sept. 19, a major gathering that attracts local business leaders and event attendees. This year’s theme is “What’s Next!,” with a focus on the future in each track.

Hannah Grimes, for the second year, is featuring The PitchFork Challenge, a business pitch competition that will award the winning business a $10,000 cash prize.The summit also includes keynote presentations by Wendy Guillies, executive director and president of the Kauffmann Foundation, a major funder of entrepreneurship, and Art Markman, executive director of IC² at the University of Texas Austin, the oldest business incubator in the country.

“Rural communities have distinct challenges and opportunities that are not adequately addressed by conventional economic development conferences,” said Williams. “Radically Rural prioritizes innovative approaches specifically designed for rural places.”

The summit transforms Keene’s downtown into a conference center, utilizing small venues. Attendees will pass coffee houses, restaurants, shops, and meeting places to find event locales at The Colonial Theatre, old County Courthouse, the Historical Society of Cheshire County, Keene State College, Keene Public Library and the Hannah Grimes Center for Entrepreneurship.

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Social Media’s Bottom Line

Kevin Slimp
Kevin Slimp technology

Kevin Slimp is director of the Institute of Newspaper Technology. Email questions to him at kevin@kevinslimp.com.

When my publisher friend Joel Washburn asked me to visit his newspaper in McKenzie, Tennessee in June for a couple of days to work with his staff, he had the usual lists of items to cover while I was there:

-InDesign training … check

-Photo editing training … check

-PDF issues training … check

-Increasing sales training … check

-InCopy workflow training … check

It was the sixth item on the list (don’t worry, it’s coming) that made me pause:

How other newspapers are benefiting from use of social media … hmm

One of the inside jokes among my friends who speak at newspaper conventions over the past ten years or so has been the number of workshops at conventions related to social media. For a while, five or six years ago, it seemed like every other breakout session had to do with social media.

While preparing to meet with Joel’s staff, I went to my recent survey of North American publishers completed back in April. It was the fifth annual survey and, fortunately, we had questions about digital and social media on the survey each year.

When I looked at the 2019 survey results, I learned that 28 percent of respondents indicated social media is greatly beneficial to their newspaper’s success.

As I looked closer at the respondents, it seemed the dailies were four times as likely to respond this way than weeklies. I suppose that makes sense since dailies are more likely to depend on online/digital sales for revenue. Another 57 percent of respondents indicated they felt like their newspapers benefit in some way through use of social media

Wanting to give Joel some helpful information, I went – where else – to social media to get some assistance. On Facebook, I asked friends who worked at newspapers to share how they successfully use social media at their papers. Within a few hours, I had more than 40 responses. Here are a few of them:

Jessica, from Florida, wrote:
“We post questions on hot topics in our area and then use the comments on our opinion page (in the printed newspaper) in our ‘social media’ section.”

Cindy in Texas wrote:
“We get a lot of leads for stories on our newspaper Facebook page, both for news and features.”

Darryl, from Manitoba, responded:
“On the morning our paper comes out, we post a collage of photos and a teaser such as, ‘For the stories behind these photos, pick up a copy of today’s paper.’”

Kari, from Texas, wrote:
“Going live at high school sporting events draws in a lot of people to see our brand, but we haven’t monetized it.”

Bruce in Kansas wrote:
“I’ve learned to monetize a boost. ‘I’m glad you enjoyed the story we did on your new business. For $20 (or whatever) we can boost that for you. Look at our number of followers.’ It’s not a big money maker but it makes the new potential customer happy.”

Travis, from Kentucky, answered:
“We ask people to submit photos of themselves reading your paper in amusing ways, and then pick the best submission to receive a prize.

As I looked though the early responses (early enough to meet my column deadline), I didn’t see anyone writing about making money through social media posts, but I did notice a lot of respondents were using social media to prompt readers to pick up or subscribe to their newspapers which, obviously, could benefit the bottom line

I had an interesting experience with social media just last week. I hosted a webinar titled, “Kevin’s 100-Minute Extravaganza.” I expected a low turnout because people generally don’t attend webinars in the summer, due to vacations, back-to-school deadlines, holidays and whatever

Most registrations come in response to email blasts and promotion by various press associations.

However, I noticed a serious bump from a couple of Facebook posts I created a week before the webinar. Later, I noticed several folks had shared the posts on their Facebook pages. Then a couple of associations asked if they could sponsor webinar registrations for their members

In the end, close to 100 newspapers eventually registered for the webinar, most within four days prior to it taking place. And when I looked at the registrations afterwards, it was apparent about half of those were a result of those couple of Facebook posts from the week before.

What lessons am I learning about social media? It’s pretty apparent it’s not the end-all, and probably isn’t going to make a major dent in most newspapers’ bottom line anytime soon. However, used effectively, it can be a tool to drive readers to your print and online editions of your newspaper, promote subscriptions, and even be used as a service to advertisers.

If your newspaper is investing in social media, I would suggest you regularly examine what’s being done and gauge its effectiveness in driving new subscribers and increasing ad revenue.

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If one tip can improve your work, it would be…this one!


Bart Pfankuch is an investigative reporter for South Dakota News Watch. Write to him at bart.pfankuch@sdnewswatch.org.

After a couple decades of trying to help journalists get better at the craft, I’ve developed a long list of tips and tactics to spur improvement. And after attending and presenting at a few dozen newspaper conferences, I have come to learn that most attendees are left with one or two useful takeaways that they can put into practice.

Rather than focus on a particular topic or element of our craft, this month’s column instead is simply a brain-dump of quick tips I’ve learned through experience or have stolen from other coaches over the years. If even one of these tips hits home and leads to improvement for one journalist, I’ll be happy. So here we go, in no particular order.

  • Maintain a high standard for all your work, but occasionally pour your heart and soul into an article or project that offers potential for greatness or to provoke change. Some stories deserve special treatment.
  • In the car, turn off the radio and put down the cell phone. Windshield time is thinking time.
  • Always seek out the tension, conflict, drama and excitement that resides in a topic and then highlight that.
  • In interviews, ask unobvious questions that may be uncomfortable to the source or yourself. It’s OK for you both to squirm a little.
  • Be prepared for interviews. Do some homework before arrival. Know the basics of a topic so you can go deeper.
  • Provide solid context; learn how an issue fits into the world, a life, history or a place, then explain that clearly to the reader.
  • Meet people where they live, work and play. Avoid phone interviews if possible.
  • Probe for details, emotions, recollections. Get the source to paint a picture for you so you can paint one for readers.
  • Become a patient interviewer and reporter. Give people time to share important things and open up to you. Keep office chit-chat to a minimum to create time for better interviews.
  • Describe in your notes the five senses and more; record how people/places/things look, sound, smell, taste and what they feel like.
  • Watch for and record real-time movements, actions, interactions.
  • Ask people to reflect on things; get them to reveal their true feelings by being interested, probing and listening well.
  • In writing, chronology is your friend. We all live (and read) in time.
  • Strive to teach readers something new. If a story feels rote or obvious, keep it short or find a better topic.
  • Make quick work of stories that can and should be short. Speed through those to create time for in-depth work.
  • If you want to move on and up, shoot for producing six great clips a year. Of those, one or two may make it into an applicant package.
  • Force yourself to think big, to be ambitious, to dive into heady topics, to tell stories that someone, somewhere doesn’t want told.
  • Always be high on the sh!#-togetherness scale. Do what you say you will do, be on time, pitch in when needed, be a newsroom asset. The little things do matter. Have a good attitude.
  • Get great quotes, but use them sparingly. If something can easily be paraphrased, and meaning is not lost, then paraphrase it.
  • Write in an unpretentious, conversational style but not in a tone that is loose, lazy or self-indulgent. Please do not overwrite.
  • Read your work aloud before turning it in. If you stumble while reading, you need to give the piece more time, energy and editing.
  • Be your own best editor. Your first draft if never your final draft.
  • Develop a reputation for concise, clean copy. Train your editors that your material will be tight and clean and they’ll leave it alone.
  • Talk to people in the real world. Get out of the halls of government and talk to people who aren’t spokesfolk.
  • Don’t let sources convince you to repeat their lies. Fact-check your way to the truth.
  • When thinking lead, think headline. What do time-stressed readers need to know the most?
  • Always think maps, graphics, info boxes, timelines, charts, sidebars. Strive to make your work easy to read and easy to digest.
  • Avoid big errors and small typos, too. Readers can question anything, they will inevitably question everything.
  • Be a storyteller, not an article writer. Many stories are best told in a hard-news, pyramidal fashion, but some call out for a yarn.
  • Tell the reader what happened, but also tell them why it matters, who is affected and how, and what if anything they can do about it.
  • Seek out opportunities to stretch your skill set. Try to write something funny, sad or in first-person. Branch out.
  • It’s good to get excited about your work; don’t be afraid to invest some of your soul into your profession. Be engaged.
  • For heaven’s sake, have some fun. Journalism absolutely cannot become drudgery or it may be time to get a teaching degree.
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A little more, a little less for sales meetings

John Foust
John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com.

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales meetings – like a lot of other things – fall into predictable patterns,” she said. “The boss talks, the staff members listen, and more often than not, it’s just a transference of information. No one feels motivated to do anything different after the meeting is over.

“I learned a technique a few years ago that gets everyone involved. First, I introduce a topic that calls for specific solutions, then the group answers a set of questions to generate ideas. My role is to be a facilitator and let them do most of the talking. Usually, everyone arrives at the right solutions, but since the ideas are theirs, not mine, there’s more buy-in.

Although there are a lot of meeting formats, this has become one of Kristen’s favorites. Let’s take a look at how it works:

Step 1: “First, I introduce a topic,” she explained. “It could be something like, ‘Increase digital sales in the holiday season by ten percent over last year.’ That gives us a specific focus, which is better than a vague statement like, ‘Increase sales’ or “Provide better customer service.” It allows us to concentrate our attention on that one thing, without running down rabbit trails. My job is to state the topic as clearly as possible and make sure everyone stays on track. I write the topic in big letters on a flip chart, tear off the sheet and post it on the wall.”

Step 2: “After we agree on the statement of the topic – which is usually a problem that needs to be solved or a goal that needs to be reached – I write DO MORE on the next sheet of the flip chart and we list things we need to do more of, in order to make progress.

“We list all the ideas and check the ones that are most workable. That leads to a discussion of what is involved in implementing each one. Through it all, the group does most of the talking.”

Step 3: “Talking about ‘more’ isn’t enough. There are always some activities we can cut, so I write DO LESS on the flip chart and we follow the same procedure. Sometimes subtraction is just as important as addition.”

Step 4: “With all the talk about more and less, we don’t want to lose track of the things that don’t need to be changed. The next sheet is labeled KEEP DOING, so we can examine – and evaluate the value of – activities that are doing what they are supposed to do.”

Step 5: “After we go through this process, an action plan becomes obvious. That’s the last sheet. When the meeting is over, we look around the room and see the entire process posted on the wall, ending with a to-do list that we developed as a team. That’s a lot better than having everyone sit around the conference table and listen to a lecture.”

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New Assange Charges Raise Two First Amendment Alarms

GenePolicinsky
Gene Policinski First Amendment

Gene Policinski is president and chief operating officer of the Freedom Forum Institute. He can be reached atgpolicinski@freedomforum.org, or follow him on Twitter at @genefac.

Two First Amendment alarms are sounding in the wake of new federal charges against WikiLeaks founder Julian Assange, but only one is being heard by most of us — for now.

Initially, federal prosecutors charged Assange with just one crime: conspiring in 2010 with former Army Private Chelsea Manning to hack a government computer password, which allowed Manning access to a trove of classified information that she turned over to WikiLeaks.

For weeks, free press advocates worried that the Department of Justice would go beyond prosecuting Assange for computer hacking and expand the charges into journalists’ territory —publishing classified information.

These fears were not unfounded. On May 23, the unsealing of an 18-count indictment under the 1917 Espionage Act, accusing Assange of working directly with Manning to obtain secret government documents, set off Alarm #1 for most journalists. The new charges implicate the work of journalists, which often involves talking with sources and at times possessing and publishing secret documents.

In trying to thread a legal needle, Justice Department lawyers said the Assange indictment avoids a collision with the First Amendment because he is not a journalist, as they define the profession.

And therein is Alarm #2: the government defining who is and who is not a journalist. This was the very activity that the nation’s founders — who had first-hand experience with the abuses inherent in a system where the crown licensed printers and publishers — ruled out in 1791 by creating unequivocal First Amendment protection for a free press.

How did we get to these alarming places?

The broadly written Espionage Act criminalizes the taking, possession and distribution of government secrets by any unauthorized person for any reason. But federal officials through the years have acknowledged that the role of a free press historically has meant at times providing the public with information that government officials of the moment wanted to keep secret. For that reason, journalists in the U.S., particularly those reporting on national security issues, have operated for decades with the tacit acceptance that they would not be prosecuted for receiving illegally obtained information from a third party as long as there was no involvement by the journalists themselves in the actual taking of the information property.

So it mainly has been policy, not law, protecting journalists receiving stolen information related to national security. The law explicitly protects publishing that information since the 1971 Pentagon Papers decision in which a splintered U.S. Supreme Court said “prior restraint” by government to stop publication of secret materials was unconstitutional. Seen generally as a free press win, often left unsaid is that the justices left open the issue of what penalties the government could impose on journalists after publication of classified materials.

That’s why the Assange indictment, if it stands, could dramatically change the delicate balancing act that has existed until now, in which the government sought to protect its secrets by prosecuting leakers, but did not go after reporters and news outlets that produced news reports based on leaked materials.

In announcing the indictment, the Associated Press reported, justice officials said Assange was “not charged simply because he is a publisher,” but rather because he actively encouraged Manning to steal hundreds of thousands of secret documents related to U.S. military and diplomatic actions in Iraq, Afghanistan and elsewhere, cracking a password that gave Manning access to the materials and “publishing a narrow set of classified documents in which Assange also allegedly published the unredacted names of innocent people who risked their safety and freedom to provide information to the United States and its allies.”

In a telephone conference call with reporters, Assistant U.S. Attorney General John Demers said the indictment does not destroy the Department of Justice’s informal agreement not to pursue journalists for publishing leaked information, saying the department “… takes seriously the role of journalists in our democracy … Julian Assange is no journalist.”

Demers then ventured into the definition zone — triggering Alarm #2 — that the nation’s founders thought to exclude: “No responsible actor, journalist or otherwise, would purposely publish the name of individuals he or she knew to be confidential human sources in war zones, exposing them to the gravest of dangers.”

While the journalists I know would agree with that assessment, and Demers may well be sincere in his words, the important element is that such a statement must be journalism’s self-definition, not one provided by a government official or established by ordinance, edict or, in a backhanded fashion, through an indictment.

The nation’s founders knew all too well that what the government can grant, it can take away. The danger in allowing the Justice Department to expand its Assange indictment into “publishing” is that can hand current and future administrations a cover under which they may pursue, in instances of leaked secrets, those reporters they disfavor.

There is real debate among First Amendment advocates whether to recognize Assange and WikiLeaks as a non-traditional journalist/journalism or as a political activist and subversive enterprise hiding behind a false shield. The government does need to protect many secrets.

Congress could avoid touching off future alarms by writing into the 102-year old Espionage Act more specific language that reflects what it was really meant to target: Those who steal and reveal U.S. government secrets with the purpose of harming the nation and exposing its citizens to danger.

Surely such a revision could make a safe space for those whose goal is to help, not hurt, the public by relaying classified information that properly holds government accountable — and that aids and abets not crime, but self-governance.

Want a few examples? The Pentagon Papers’ history lesson, which showed how government hid its decades-long engagement in Vietnam. The revelations about the massive surveillance system that grew up in the early 2000s without Americans being aware their phone calls (and later, their email traffic) was being stored and parsed by a huge government program. The reports revealing that newly designed vehicles to protect soldiers from landmines in Iraq and Afghanistan were slow in reaching the front lines, even as dozens or more died needlessly. The list is much longer if you care to look.

In the process of revisiting that law and those stories, let’s also keep in mind the core First Amendment principle that we know journalism when we see, read or hear it, not when a government official tells us.

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Save The Date For The 2019 New England Newspaper Conference

Save the date for one of the most prestigious newspaper events of the year! This year the New England Newspaper Conference will be held at a new location – the AC Hotel Marriott in Worcester.

The one-day conference will include several speakers, panels and sessions that address relevant and timely topics in the newspaper industry.

The centerpiece of the conference is the New England Newspaper of the Year awards luncheon. The Newspaper of the Year awards are presented to the very best newspapers in the region. This unique competition is judged by panels of newspaper readers.

The awards luncheon also honors the recipients of NENPA’s annual Publick Occurrences Awards, the New England First Amendment Award, the Allan B. Rogers Award for the best editorial of the year in New England, the AP Sevellon Brown Journalist of the Year Award, and the Bob Wallack Community Journalism Award.

SAVE THE DATE

2019 New England Newspaper Conference
Thursday, October 10, 2019
AC Hotel Marriott, Worcester, MA (new location!)

For more information contact Christine Panek at c.panek@nenpa.com or 781-281-7284.

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Now Offering Free Online Webinars For NENPA Members

Sponsored by the Journalism Education Foundation of New England

We consider it an honor to serve and represent the hundreds of daily, weekly and specialty newspapers in our six-state region, and we’re working hard to provide members with a full range of valuable services and programs to help them fulfill their mission to engage and inform the public in today’s evolving media landscape.

In an effort to offer more educational opportunities for our members we recently partnered with Online Media Campus. NENPA members will now have access to nearly 150 FREE online webinars through Online Media Campus.

Programs are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more. These time-efficient webinars are designed to offer fresh ideas to improve job skills, without the need for travel and time away from the office.

A NENPA member code is required to register for the online webinars at no cost. Members that are interested in taking advantage of this new benefit should email c.panek@nenpa.com to receive the access code.

Upcoming Webinars

Conquer Your Inbox, Boost Your Sales
July 25, 2019 2:00 PM
Learn more

10 Tips to Rock Your Next Video Story
August 8, 2019 2:00 PM
Learn more

5 Ways To Grow Your Obituary Category
September 12, 2019 2:00 pm
Learn more

Not a NENPA member?

We offer several types of memberships for newspapers, affiliates, students, educational professionals, non-profit news related organizations and more.

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