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Webinar Series – Digital tools and strategies in the time of coronavirus

While the coronavirus is disrupting business as usual, it’s also spawning new opportunities for small businesses to reach local audiences and media companies opportunities to be there to provide these services to generate revenue.

ITZonTarget is a strategic consulting partner for media companies. Greg Swanson, Chief of Business Development for ITZonTarget has spoken at several NENPA conventions and is inviting you to a series of webinars on digital tools, campaign ideas and strategies to offer your customers. There is no cost for NENPA members to participate.

Webinars will be held on Wednesdays from 3:00 – 3:30 EDT via Zoom. This is the link to use for all meetings:
https://us04web.zoom.us/j/5039410489

Be sure to mute your mic’s, unless you’re speaking. They will reserve time for a couple of questions at the end of each session. If your question doesn’t get answered, email Greg at greg@itzontarget.com.

UPCOMING WEBINARS

MAY 27: Greatest Campaign Hits
In this webinar we present a few recent campaigns that delivered the goods. Join us and hear how a school got new students, a water park attracted a slew of kids, and a theater company filled its seats at the last minute at the end of the season through their digital campaigns and targeting tactics.

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Next Round of FJP Grant Applications Opens April 13

Last week Facebook Journalism Project (FJP) announced a $100M investment to support the news industry during the COVID-19 outbreak.

This week they announced the first 400 recipient newsrooms, which included 24 located in New England.

Publishers can begin applying for the second round of relief grants on Monday, April 13. The FJP COVID-19 Local News Relief Fund Grant Program, offers grant opportunities to help US local newsrooms continue serving communities during the coronavirus outbreak.

FJP will be hosting a webinar on Friday, April 10 at 1:30P EDT for interested newsrooms looking for more information on the grant and how to apply. Must register by Thursday, April 9 at 11:59 pm EDT.
Register for the webinar here.

Learn more about our relief grants

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24 New England Newsrooms Receive FJP Grants To Support Coronavirus Coverage

The Facebook Journalism Project (FJP) announced 400 North American local newsrooms received FJP Community Network grants to support their coronavirus reporting, including 24 newsrooms in New England.

The newsrooms supported are located in 48 US states, Washington D.C., Puerto Rico and several provinces and territories in Canada, the publishers will each receive a $5,000 USD grant to cover unexpected costs associated with reporting on the crisis in their communities.

The program is run in partnership with the Lenfest Institute for Journalism and Local Media Association in the US and News Media Canada and The Independent News Challenge in Canada.

New England newsrooms receiving grants:

Connecticut
The Connecticut Mirror, Hartford, CT
Read coronavirus-related coverage here.

Record-Journal, Meriden, CT
Read coronavirus-related coverage here.

Valley Independent Sentinel, Ansonia, CT
Read coronavirus-related coverage here.

The Waterbury Observer, Waterbury, CT

Maine
Amjambo Africa, Portland, ME
Read coronavirus-related coverage here.

Bangor Daily News, Bangor, ME
Read coronavirus-related coverage here.

Pine Tree Watch, Hallowell, ME

Massachusetts
The 016 LLC, Worcester, MA

Bay State Banner, Dorchester, MA

Daily Hampshire Gazette, Northampton, MA
Read coronavirus-related coverage here.

Dorchester Reporter, Boston, MA

Hull Times Media Group, Inc., Hull, MA

MasTV/El Planeta LLC, Somerville, MA

New Bedford Guide, New Bedford, MA

New Hampshire
The Keene Sentinel, Keene, NH
Read coronavirus-related coverage here.

New Hampshire Public Broadcasting, Durham, NH
Read coronavirus-related coverage here.

Rhode Island
East Greenwich News, East Greenwich, RI
Read coronavirus-related coverage here.

ecoRI News, Providence, RI
Read coronavirus-related coverage here.

What’s Up Newp LLC, Newport, RI
Read coronavirus-related coverage here.

Vermont
Newport Dispatch, Newport, VT

Rumble Strip | Vermont Public Radio, Johnsbury, VT

Telegraph Publishing, LLC, Chester, VT
Read coronavirus-related coverage here.

Vermont Public Radio, Colchester, VT
Read coronavirus-related coverage here.

VTDigger, Montpelier, VT
Read coronavirus-related coverage here.

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‘Be nice’ is not needed during crisis — but a free press is

“Be nice” — two words not found anywhere among the 45 words of the First Amendment. 

Also not found: “positive,” or “get ya” or “trust.” 

All of those words are out of place in a brief statement leading off the Bill of Rights at the start of our Constitution, the document that empowers all of us to express ourselves as we wish, regardless of whether others agree with or like what we have to say or write.

We — not government — get to choose which of the concepts found in those words that we will follow, live up to, or earn.

The words come to mind because, once again, President Trump had a contentious moment with a journalist. He squared off Sunday with “PBS NewsHour” reporter Yamiche Alcindor during the now-daily briefing on the COVID-19 coronavirus outbreak.

Alcindor asked Trump about comments he made during a Fox News interview regarding requests from governors for medical equipment to combat the virus’ effects, which the president claimed were inflated or unnecessary. Alcindor said she was quoting him directly from the program. 

Gene Policinski First Amendment
Gene Policinski is president and chief operating officer of the Freedom Forum Institute. He can be reached at 
gpolicinski@freedomforum.org, or follow him on Twitter at @genefac.

As Alcindor asked the question, Trump interrupted to say he had not made such comments, and then said, “Why don’t you people act in a little more positive? … It’s always get ya, get ya, get ya,” Trump said to Alcindor. “You know what? That’s why nobody trusts the media anymore.”

Actually, a lot of people do trust the free press today. By most accounts, journalists are earning trust — or re-earning it, if that’s your point of view — and disproving misinformation by reporting facts about the coronavirus pandemic, by holding accountable government officials high and low as they respond to the virus’ spread and by providing the national, regional and local news we need in this unprecedented time of COVID-19. 

From Dallas to Washington D.C., Tampa to Seattle, New York to Denver, readership — mostly measured for digital versus traditional news outlets — is up, particularly since the virus crisis hit. Even declining audiences for network evening newscasts are, for the moment, stable or growing. 

But, even with the vital pandemic-reporting role reminding us of the value of journalism, there are any number of dire indicators, and even gloomier actions, that make it likely we will have even fewer journalists and news outlets on the job even as we depend on them more.

A ”Newsonomics” report for NeimanLab, prepared by news industry analyst Ken Doctor, coupled with announcements of COVID-19-driven newsroom layoffs and cost-cutting orders nationwide, provide hard facts behind the decline in of working journalists, which went from a high of more than 60,000 a few decades ago to around 23,000 today.

Doctor’s most-recent view: “Tomorrow’s life-or-death decisions for newspapers are suddenly today’s, thanks to coronavirus.” He writes that virus-related business closures are “gutting local advertising overnight.” A week earlier, he wrote about the impending “destruction of local news” and noted that since 2006, U.S. newspapers have lost more than 70 percent of their advertising revenue. While television news is somewhat more robust, industry watchers forecast as great as a 20 percent drop in revenue over the next three months — and a slow decline in advertising and jobs just a few years behind the decline seen by print publications.

And as Doctor and other industry experts note, in all too many instances where community news outlets still exist, it is as mere “shell” operations, publishing with vastly understaffed newsrooms and little actual reporting — all with a goal of wringing the last drops of revenue from a locality before closing doors.

Gannett, the nation’s largest news publisher, furloughed staff in more than 100 newsrooms nationwide in the face of what the company’s chief executive officer said would be a “considerable” decline in ad revenue between April 1 and June 30. Other news companies are reported to be deep into merger talks, with the inevitable consequences of fewer journalists overall in the name of efficiency.

A recent column in The New York Times posited the idea of “let newspaper chains die” as a way of reinventing the news business across the U.S. The notion was to let existing for-profit news organizations — many now owned by private equity firms more interested in squeezing out profits than funding good journalism — fade away to be replaced by independent, locally operated entities more dependent on philanthropy or public support than by a disappearing advertising marketplace.

The concept of a free press as provided for and protected by the nation’s founders was that of a robust set of independent critics, working to hold government accountable on behalf of a public and of particular value to voters. Such a concept does not thrive — or perhaps survive — in a news world populated by “shells,” where there simply aren’t enough journalists on the job to keep a watchful eye on what elected officials are doing or spending, or not doing or spending. Nor should we value the press for being “nice” or even respectful; rather, we should value it for asking tough questions, pulling no punches (and now and then, not hesitating to praise) in pursuit of the truth.

A free press is defined and justified not by how it works, but by what work it does. For our part, we should support what’s left of our sources of news, local to national. Subscribe or donate where you can. Let our support follow our need for real, fact-based news, which is greater now than at any other moment in our lifetimes. 

Now, that would be “nice.”

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Metro offering free COVID-19 print section to all newspapers

For 110 years, Metro has partnered with local publications, doing all they can to help their subscribers in supporting their communities.

Metro has put together extensive coronavirus coverage resources including editorial, images and ads to assist with covering COVID-19 for Metro subscribers.

For non-subscribers, Metro is making available one free fully-templated COVID-19 print section to all newspapers.

If newspapers would like access to the section they can contact Jennifer Steiner, Metro Sales Director at jsteiner@metro-email.com.

Read more

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Prince Lobel Offers Pro Bono Access Hotline For New England Media

COVID-19 Main Page | Webinars & Live Events | Member News | Resources | Essential Services

During the COVID-19 crisis, Prince Lobel is offering its services pro bono to all New England news media –print, broadcast, audio, video, and online – seeking emergency legal counsel to help obtain access to public records, government meetings, and public spaces.

All New England media outlets, producers, podcasters, reporters, and documentarians are eligible to contact the Access Hotline to obtain prompt, useful legal advice from the nationally known group of media lawyers at Prince Lobel Tye LLP, subject to the terms below.

Inquiries should be directed to ACCESS@PrinceLobel.com or 1-888-428-7490.

The Prince Lobel attorneys staffing the Access Hotline will be Jeffrey PyleRob BertscheJoe SteinfieldSheila Meagher, and Michael Lambert
Read more

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Free widget for news organization to gather community resources during COVID-19

COVID-19 Main Page | Webinars & Live Events | Member News | Resources | Essential Services

Builders and Backers and VOMO have partnered to create the ‘Be A Neighbor’ campaign and are opening the VOMO app for free, for everyone and every organization in any community that wants to use it to help us come together during the COVID-19 crisis. 

News organizations are invited to add the widget to their website to begin. Gaining immediate access to organizations and people in you area that need your help or can provide help during the Coronavirus crisis.

The Dallas Morning News reported on using the widget and the program is scaling nationally with a lot of other news organizations starting to use the widget to connect needs and helpers during coronavirus crisis.

VOMO was created to become a movement for good —mobilizing volunteers to meet the needs of their communities. 

Builders + Backers was created to ignite action in communities across America with the most American of methods: experimentation and entrepreneurial action.

VOMO’s team is working 24×7 to add functionality specific to the needs of communities during the pandemic. 

GET THE WIDGET

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Greg Swanson

Greg has led his own companies, directed digital advertising sales at major media chains, co-founded one of the nation’s largest travel guide companies, helped launch an alternative newsweekly and designed interactive kiosks for museums, universities, and IBM. Greg is one of the founding members of ITEGA (Information Trust Exchange Governing Association), and is ITEGA’s development director.

Greg is also currently an investor/ partner in two companies: 1) Itzontarget, a digital marketing company and 2) One Boat Guides, the publisher of: OBXGuides.com, and (in partnership with Swift Newspapers) Tahoe.com, EverythingVailValley.com, EverythingSummit.com, EverythingReno.com, and EverythingCarson.com, and (in partnership with EO Media Group) OurCoastthisWeek.com (In Oregon), and OregonCoastthisWeek (Oregon).

Prior to Itzontarget, as CEO of ITZ Publishing Group Inc. Greg worked with media companies across the U.S. to cultivate cultural change, manage complex project introductions, execute marketing campaigns, create effective sales packages, coach managers and train their teams.

Greg deployed innovative products and sales approaches designed to impact the success of local, community-based media and has consistently raised industry standards for selling digital advertising.

From 2009 to 2011, Greg worked with Journalism Online (Press Plus) as their Chief Revenue Enhancement Officer, to design marketing and packaging strategies for online subscriptions, micro-payments and combined online/print subscription packages. Before founding Itz Publishing, Greg served for seven years as Director of Interactive Media Sales for Lee Enterprises.

Prior to his newspaper career, Greg co-founded The Insiders’ Guides, which grew to be one of America’s largest domestic travel guidebook series. He founded If Multi-media and created kiosks for the University of North Carolina, IBM, and the Children’s Museum. He was a founding staff member of the Independent Weekly in Durham, N.C. Greg was a John Motley Morehead Merit Tuition Scholar at the University of North Carolina at Chapel Hill.

He lives in Portland, Oregon, is married to Gillian Floren, and has two daughters, Kaola and Emma.

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Coordinated Front Page – #ThereWithYou Campaign

COVID-19 Main Page | Webinars & Live Events | Member News | Resources | Essential Services

Last week the UK made a bold move to create a common voice to assure readers they are not alone in this ‘new reality’ we are all experiencing and assured readers they are in this with them. See the story

Press Associations across the country are participating in doing the same thing in the United States for our papers and communities.

NENPA is promoting the coordinated front page, #ThereWithYou campaign and sending a sample page out to all of our member papers that would like to participate in this initiative.

Click here to let us know if you’ll be participating and we will collect PDF’s of the front pages to display on our website.

The goal is to have all daily papers publish the front page on Monday, March 30 and weekly papers to publish the front page on the day of the week they publish.

The sample page includes a story that newspapers can follow as a guide, each newspaper should create/write its own story about their community and how the newspaper is standing with them. Use #ThereWithYou when posting this story on social media.

Download Sample Page

Please contact Linda Conway at l.conway@nenpa.com or 781-281-7648 with any questions.

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NENPA Stands Up For News Organizations As Essential Services

COVID-19 Main Page | Webinars & Live Events | Member News | Resources | Essential Services

The New England Newspaper & Press Association, along with other organizations, wrote to the governors of Maine, New Hampshire and Rhode Island on March 24.

The letter reminded the governors to exempt news organizations, if they order certain businesses to close to help contain the spread of the coronavirus and describing the essential services newsrooms are providing during the COVID-19 pandemic.

In Maine NENPA worked with; New England First Amendment Coalition, Maine Press Association and Society of Professional Journalists – New England.

In New Hampshire NENPA worked with; New England First Amendment Coalition, The Keene Sentinel, Nackey S. Loeb School of Communication and Society of Professional Journalists – New England.

In Rhode Island NENPA worked with; New England First Amendment Coalition, Rhode Island Press Association and Society of Professional Journalists – New England.

Governors in the other New England states have either already done so or have provided sufficient assurances that press interests would be protected.

NH Letter

ME Letter

RI Letter

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