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229 years ago, America became . . . America

Today marks a hidden holiday, as uncelebrated as it is unappreciated. It was 229 years ago today that the United States ratified the Bill of Rights, ensuring unprecedented freedom for the people of an emerging nation.

This column expresses the views of Ken Paulson, director of the Free Speech Center at Middle Tennessee State University.

Bill of Rights Day has actually been a national holiday since Nov. 28, 1941, when President Franklin Delano Roosevelt designated Dec. 15 “Bill of Rights Day.” Roosevelt had big plans, envisioning flag-flying, and ceremonies nationwide. Roosevelt observed that Adolph Hitler feared “our freedom of speech, press, and religion.” Unfortunately, the attack on Pearl Harbor on Dec. 7 erased all the ambitious plans to mark the date. There’s no time to celebrate freedom when you’re fighting to preserve it.

That was almost 80 years ago, and America continues to take the Bill of Rights for granted. At just 500 words, it packs more than 20 rights into 10 amendments to the U.S. Constitution. Moreover, the promise of a Bill of Rights was the key to getting the Constitution ratified in the first place.

Given that there won’t be cake or gifts or greeting cards, the best way to celebrate Bill of Rights Day is simply to reflect on its importance. And depending upon your personal priorities, some liberties may loom larger than others.

The National Rifle Association touts the Second Amendment as America’s “first freedom.” That’s either bad math or poetic license, but you get the point. If our government took those freedoms away, you might have to wrest those back with “the right to bear arms.”

Americans with a deep and abiding faith are grateful for the freedom to worship and be free of government interference with their faith.

Those who treasure personal privacy and the sanctity of their homes would be thankful for the Fourth Amendment protection against unreasonable searches and seizures.

Those who have been accused of a crime would welcome the fair trial guarantees contained in the Sixth Amendment.

All of these liberties are critical to the kind of nation we are, founded on freedom and fairness.

I am particularly grateful, though, for the one-two punch of freedom of speech and freedom of the press. Together they protect our free expression and safeguard the entire Bill of Rights.

The preamble to the Constitution set forth the goal of “a more perfect union.” The phrase was both aspirational and wise. There was no way a fledgling country could get everything right, let alone draw up a blueprint that would guarantee the liberty of every American.

And of course, the Constitution didn’t. Slavery was left intact and women were left without a voice or vote. As lofty as America’s ideals were, there were still inequities and injustices to address.

It would take centuries of free speech and press to illuminate and address the needs of this imperfect union. Although critics of the contemporary press – which includes newspapers, radio stations, television stations, websites, and every other form of informational media – like to use phrases like “fake news, “ the truth is that the newspapers of 1791 were far more biased than their modern descendants. They were largely political organs full of outrage, exaggeration, and lies. Yet it was in that very environment that the American people demanded a free press be a part of the Bill of Rights. They saw it as a check on a new and powerful central government and protection against abuse of the Constitution and yes, the new Bill of Rights. Journalists who do their jobs well today are fulfilling the mission set forth for them in 1791.

The most impressive thing about the Bill of Rights is that a document written 229 years ago remains so vital, vibrant and essential.

The aggressive journalists empowered by the First Amendment have gone on to monitor and irritate every president from John Adams to Donald Trump. The assembled citizens who spoke out against slavery and demanded universal suffrage have contemporary counterparts demanding racial justice today. Those 10 amendments have served us well.

Of course, when it comes to patriotic holidays, none rival Independence Day. But that holiday recalls a nation just starting out, committing in general terms to a nation founded on liberty.

On December 15th, 1791, the first generation of Americans fulfilled that promise. We could love our country, but also voice our concerns about its actions and priorities. That honest exchange of ideas – fueled by freedom of press, speech, and assembly – can make for dissonance and division in our politics. But it also makes for the strongest and most enduring nation on the face of the earth.

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NENPA and NEFAC are excited to partner on an ad campaign, provided by the Free Speech Center, to recognize the birthday (Dec. 15, 1791) of the ratification of the Bill of Rights

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Celebrate the 229th birthday of Freedom of the Press and the Bill of Rights on Dec. 15

The New England Newspaper & Press Association and New England First Amendment Coalition are excited to partner on an ad campaign, provided by the Free Speech Center, to recognize the birthday (Dec. 15, 1791) of the ratification of the Bill of Rights and First Amendment protection of freedom of the press.

“The First Amendment protects freedoms we need for a functioning democracy. Let’s celebrate its birthday by recognizing, among other rights, our ability to speak freely and publish widely. This is an opportunity for us all to remember how crucial these First Amendment freedoms are to our daily lives — and how vulnerable we would be without them.” – Justin Silverman, Executive Director, New England First Amendment Coalition

We have a quarter-page ad available and are providing it for download in color and grayscale for you to consider running on the anniversary Tuesday, Dec. 15, or during next week.

We have also included a corresponding editorial written by Ken Paulson, Director of the Free Speech Center, for your consideration to run.

DOWNLOAD EDITORIAL
DOWNLOAD COLOR AD
DOWNLOAD GRAYSCALE AD

If you have any questions, problems downloading the ads, or need additional ad sizes please contact, Tara Cleary at t.cleary@nenpa.com.

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2020 Local Media Digital Innovation Awards

The Local Media Association announced that the 2020 Local Media Digital Innovation Awards are open for entry. Local media companies can submit entries for free thanks to the sponsors.

This contest recognizes the best in local digital media in 15 categories such as best local website, best virtual event, best-branded content strategy, and more. It is a highly competitive contest designed to recognize both large and small media companies for their outstanding and innovative work.

The deadline to enter is Dec. 31, 2020.

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Congress passes legislation honoring fallen journalists

Update to this post: President Donald Trump signed this into law on Dec. 23, 2020.

The Fallen Journalists Memorial (FJM) Foundation thanked the U.S. Senate on Dec. 3 for passing bipartisan legislation (H.R. 3465) to authorize the Foundation to establish a national memorial that honors reporters, editors, photographers, and broadcasters who have lost their lives reporting the news.

The legislation, known as the Fallen Journalists Memorial Act, was passed by the House of Representatives on September 21, 2020 and is awaiting the President’s signature.  Sponsored by Senator Ben Cardin (D-MD), Representative Grace Napolitano (D-CA), Senator Rob Portman (R-OH) and Representative Tom Cole (R-OK), the bipartisan legislation authorizes the Foundation to begin the process of designing and constructing the first memorial on public land that honors journalists who sacrificed their lives in service to America’s commitment to a free press.

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2021 Summer Internship Opportunities

The Lead, a weekly newsletter for student journalists produced in partnership with Poynter has put together a spreadsheet that includes information on paid newsroom internships for summer 2021.

Link to Internship Spreadsheet

To be added to this list of internship opportunities, editors and internship coordinators, email Taylor Blatchford at blatchfordtaylor@gmail.com.

Sign Up for The Lead newsletter.

NENPA will also be curating our own list of New England media companies’ internship opportunities which we will market to our college journalism email list. To be included send the information about the internship to Tara Cleary at t.cleary@nenpa.com.

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Bill Elfers, Creator of Community Newspaper Company Has Died

Bill Elfers died peacefully at home on November 28, 2020, after a long struggle with ALS.

In 1990, he created and built Community Newspaper Company and served as its CEO until its sale in 2001. 

Read Obituary

Leave A Tribute For Bill

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Thankful We Can Speak Our Minds This Thanksgiving

At the Freedom Forum, we’ve thought about creating T-shirts that read: “Free speech: Complicating Thanksgiving Dinner since 1791.”

But this pandemic-era Thanksgiving, as families and friends assemble around a Zoom screen or an actual dining room table to celebrate, all of the freedoms of the First Amendment should be high on the list as we count our blessings.

The First Amendment to the U.S. Constitution set a standard for the world. Our founding fathers said that Americans should have the right — without government interference — to speak their minds, practice a faith or choose not to, publish their ideas, assemble to protest or support a cause and petition the government for change.

“This is what is so great about America,” says social strategist Philippa Hughes. “We should be giving thanks that we can all have these amazing divergent views and nobody’s going to get killed for having these conversations.”

Shocked by the divisions revealed during the 2016 presidential election, Hughes launched a dinner club called Blueberries & Cherries, bringing into her Washington, D.C., dining room die-hard Democrats and righteous Republicans, armed with forks and knives, to discuss their beliefs in hopes of better understanding each other. Each meal ended with a blueberry cherry crisp, deliciously bridging the blue and red divide.

Later, supported by a grant, Hughes expanded her events across the country into Looking for America, which hosts art events and conversations in which people discuss what it means to be American.

Hughes’s goal is to break down the “polarization industrial complex” that’s often fed by social media. “That is a construct we have created,” she says. “There is profit and power to be had from keeping us polarized. I don’t profit from that, so why do we let others profit from that?”

Thanksgiving 2020 brings families together after a wrenching year of political upheaval and a deadly pandemic, when Americans exercised their First Amendment freedoms with newfound vigor:

  • People in every state assembled to protest police violence against Black Americans. Citizens also marched in support of the police;
  • In the 100th year since women petitioned successfully for the right to vote, voters turned out in record numbers to make California’s Sen. Kamala Harris the first woman and woman of color elected vice president;
  • The free press kept people informed of campaign news, social unrest and the latest scientific advice about COVID-19; 
  • Faith congregations, which refrained from gathering in person, worshipped through Zoom and Facebook or held drive-in services. Some filed suit, saying government rules restricting attendance violated their religious freedom.

On Thanksgiving, free speech will be at the forefront of your dinner table. Can you, with your Trump 2024 bumper sticker, keep things civil with your niece in the Black Lives Matter T-shirt? Hughes has some advice for how to keep this from being a dinner sponsored by Tums.

“A great way to begin your meal is just to be grateful we can do this and have this conversation at all,” Hughes says. “That’s the beauty of America … You can have deeply held views and express them and we don’t have to hate each other.”

Tip No. 1: Pretend you’re an anthropologist. Be curious and ask questions, but don’t interrogate.

Ask the kind of questions that show you’re listening, Hughes says. “Say, ‘Oh, tell me more about that …’ Try to have a sense of delight and joy about it. It’s fun to hear stories, especially when it’s your family. You had fun with them before; you can continue to have fun.”

Tip No. 2: Share your experiences in a nonthreatening way.

It can be frustrating if the other side does not seem to be curious about you. “Find ways to share yourself — real stories beyond the data and the talking points,” Hughes says.

Tip No. 3: Don’t pepper folks with facts.

When it comes to forming opinions, facts don’t always matter.

Studies have shown that our perceptions are formed more by our experiences — however limited — than anything else, Hughes says. People who are confronted with challenging information tend to dig in their heels rather than open their minds to other possibilities. “People don’t want to feel dumb.”

Tip No. 4: No name-calling. If things get too heated, step away.

Hughes says conservatives may avoid conversations for good reason. “They’ll say … ‘I don’t want to get yelled at or called stupid by the liberals.’ That’s a very valid concern. The left does spend a lot of time calling the other side idiots.”

A liberal in a family of conservatives, Hughes says, “We’ve gotten close to not speaking. If you are close to that, step away, leave the room, get some fresh air. Take a walk together.”

Tip No. 5: Empathy does not equal endorsement.

“We may never reach common ground, but at least we’ll come to an understanding of why the person believes what they … believe,” says Hughes. “The only thing we can agree on is our humanity. We don’t have to agree on policy and how to fix problems.”Final tip: Always pass the dishes to the right. That’s not a political statement, it’s just etiquette.

This column expresses the views of Patty Rhule, vice president of content innovation, Freedom Forum.

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Execute your strength: Put names and faces behind the stories

Nothing is more satisfying than looking at your product – whether it’s the print or digital edition – and smiling in approval, “We’ve got it covered. We’re connecting with our readers.”

Jim Pumarlo writes, speaks, and provides training on community newsroom success strategies. He is the author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Developing relationships with subscribers and advertisers is imperative to success in today’s

fractured media landscape. The stakes are even higher as many newspapers navigate the economic impact of the pandemic.

So play to your strengths. Connect the names and faces of those involved in and affected by items in your everyday news report. Tell their stories.

As a first step, collect a half-dozen copies of your newspaper and sit down for a brainstorming session. Go beyond your newsroom. Your entire newspaper family often represents a great cross-section of your community and can contribute valuable insights. Review the editions, and pay particular attention to the names and faces of the newsmakers. Circle them in red, and make a list.

The exercise is especially helpful when examining coverage of local government meetings. Do many of the same names appear over and over? As an editor friend points out: Are you giving more attention to the folks in the front of the room versus those in the back of the room? Are you writing for the sources or for those affected by government decisions?

Circumstances and deadlines may well dictate that you report just the facts in the next edition. Then, take the next steps.

Consider these examples. A school board raises extracurricular fees to help close the gap between expenses and revenues. A city council imposes plastic bag fees on local merchants, maybe even adopts an outright ban. A county board establishes a grant program for businesses impacted by the coronavirus.

Each action presents possibilities for second-day stories and substantive content that can distinguish you from your competitors. The follow-up reports inevitably will include individuals not normally appearing in your newspaper.

There are opportunities beyond government meetings to broaden your portfolio of newsmakers. For example:

Chambers of commerce have their annual awards banquet recognizing excellence in a variety of categories. At least a half-dozen businesses are often recognized. The list is ready-made news for the next edition. Don’t stop there. Profile each of the honorees in successive editions, giving attention to additional names and faces.

Election season is past us, but here’s an idea for the next cycle. Coverage, for good reason, focuses on the candidates. How about profiling the chair of a campaign committee, the person who really drives the push for votes? Highlight someone in his or her first campaign; highlight a veteran of several campaigns. 

High school sports are the heart of many communities, and head coaches naturally receive a great deal of attention. What drives assistant coaches? How are they selected, and why do they cherish their supportive roles? You’ll probably find interesting stories and new faces to highlight.

Police blotters are another opportunity to link local residents to events. Consider this report. A bank foreclosed on a house, and a court order was issued to evict the family. Police surrounded the home for two hours, and all ended peacefully. It was the 35th eviction ordered that day. That fact prompts all sorts of questions and potential follow-up stories. Did the evicted families have a common profile? Where did they spend the next night, week, month? Are there community resources to assist these families? It’s a sensitive story and one that will require extra effort to pursue. It also will result in a host of new voices on your pages.

Collecting and publishing the news is an imperfect endeavor at best. Connecting with individuals outside of the normal network of sources often demands more work. And everything is more challenging during the pandemic due to the combination of greater isolation among individuals and diminished newsroom resources.

All newspapers strive to consistently produce a report that reflects a living history of their communities. That necessarily should drive you to expand the catalog of newsmakers used to tell your stories.

News reports also don’t want to be predictable. Broadening the menu of names and faces that appear in your products reflects journalism at its best and generates solid content. It’s a win-win for your newspaper and your community.

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12 ad campaign tips

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips: 

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training. E-mail for information: john@johnfoust.com

1. Learn from history. It’s important to study your advertiser’s marketing history. If something worked, could that tactic be applied in the next campaign? If something failed, how can that mistake be avoided next time? 

2. Pick the right target audience. Think specifics, not generalities. It’s impossible to sell a product or service to everyone. Select a particular segment of your overall audience and aim your message directly at them. 

3. Study the advertiser’s competition. While you don’t want to duplicate what they are doing and risk being confused with them, there are lessons from things they have done. For example, if they ran a successful “Christmas in July” sale last year, you may want to consider a unique off-season sale this year. 

4. Extend the budget with co-op. Many retailers can get advertising assistance from the brands they carry. Brands are eager for exposure and often share the cost of local ads. There are guidelines, so be sure to check things in advance.

5. Give readers a reason-to-buy in every ad. Although the word “campaign” implies long-term advertising, today’s readers may not be in the market for your advertiser’s products tomorrow. That’s why it’s a good idea to avoid “teaser messages” and go for the sale in every ad. 

6. Be consistent. Each ad should look like it belongs to the same advertiser. In addition to consistent graphics – logo, typography, illustrative elements – the writing style should be the same. 

7. Schedule frequency. Be sure to run ads often enough to be familiar to your target audience. Of course, frequency should increase during peak selling times and decrease during off-season times. 

8. Consider testing. Does “buy one, get one free” resonate with readers? Or does it work better to say, “Fifty percent off, when you buy two?” The discounts are identical, but you’ll never know which one is better unless you try both offers and keep count. 

9. Adjust to surprises. When unexpected things happen, smart marketers adapt to the situation. For example, when the coronavirus pandemic first hit, office supply companies started promoting work-at-home supplies. 

10. Mix print and online. Most newspapers offer both print and digital options. This creates greater flexibility – and bigger readership numbers – in campaign scheduling. Don’t think of it as “either print or digital.” Think of it as “print and digital.” 

11. Get the advertiser’s sales team on board. The best ads in the world won’t work if the advertiser isn’t prepared to deal with the leads the ads generate. When there’s a special sale, everyone in the business should know the details. If there’s a new product introduction, they should be able to talk features and benefits. 

12. Measure results. When you track responses – and the resulting sales – you’ll be in a position to do more of what’s working and less of what’s not working. This calls for a close partnership between your paper and the advertiser. 

(c) Copyright 2020 by John Foust. All rights reserved.

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