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Don’t let sloppy copy get in the way of a good story: Be your own copy editor

‘There is a value to good copy editing, now more than ever. If your copy is not clean, it raises doubts in the reader’s mind. ‘If they can’t spell this correctly, or if the style is inconsistent throughout a story, is their story inconsistent?’ In this highly charged political environment, you don’t want to have people questioning your facts.’ -- Charlie St. Amand, Secretary, New England Society of News Editors

‘There is a value to good copy editing, now more than ever. If your copy is not clean, it raises doubts in the reader’s mind. ‘If they can’t spell this correctly, or if the style is inconsistent throughout a story, is their story inconsistent?’ In this highly charged political environment, you don’t want to have people questioning your facts.’

— Charlie St. Amand,
Secretary,
New England Society of News Editors


2018 NENPA Winter Convention

Don’t let sloppy copy get in the way
of a good story: Be your own copy editor

 By Rebekah Patton
Bulletin Correspondent

With the political hype on fake news, accuracy and attention to detail might be more crucial now than they have ever been.

Yet copy editor jobs in newsrooms are dwindling and becoming an “endangered species in New England,” Charlie St. Amand, secretary of the New England Society of News Editors (NESNE), said. So the responsibility of copy editing more and more is trickling down to reporters themselves.

That’s why this year, at the New England Newspaper and Press Association winter convention, a session titled “How to be your own copy editor” will be held to share practical information and give reporters a greater awareness of their role in maintaining the credibility of their copy.

The convention is scheduled for Friday, Feb. 23, and Saturday, Feb. 24, at the Renaissance Boston Waterfront Hotel in South Boston.

St. Amand said in a telephone interview that the idea for a copy editing session surfaced at several NESNE meetings. The idea of reporters enhancing their copy editing skills is a relevant and timely one in New England. There are fewer copy editors in newsrooms because the task of page pagination, which was once done by local copy editors, has been moved in some cases to larger corporate design hubs to save money.

“They moved a lot of it (the page pagination process) to places where they can do it cheaper, so there is less at local sites,” St. Amand said. “Newsrooms have also just gotten smaller, period.”

St. Amand discussed Gatehouse Media’s corporate ownership of newspapers, and its main design hub in Austin, Texas.

“This system means that there is more room for spelling errors, not in the sense of words, but in the sense of road names and people’s names,” he said.

For example, a copy editor in Austin would not necessarily know that a Massachusetts small town’s familiar restaurant owner’s last name is Johnson not Jonson, and would not be able to correct the misspelling. Local readers might catch the error and react negatively to the story.

“Reporters will benefit from realizing the importance of fact checking and spell checking,”  St. Amand said.

Emily Sweeney

St. Amand said the session will highlight the importance of reporters as “another line of defense along the production cycle to make sure their copy is solid,” and to feel confident in submitting clean copy to their editors.

Learning how to write a compelling headline and getting a good handle on Associated Press style are two of the ways St. Amand said reporters should develop copy editing skills to produce clean copy. Grammar and correct word use are crucial in conveying a credible message.

“I have received calls (from readers) before when a word is misspelled or misused, for example when the word ‘dispersed’ was published instead of the correct word ‘disbursed,’” St. Amand said. “Incorrect usage of words questions the consistency of the story.”

Having taught a copy editing course at Suffolk University for the past 12 years, St. Amand thinks that it is beneficial for students to have that knowledge as future reporters, and that current reporters could use copy editing techniques in their skill toolboxes, too. He said that another NESNE board member had recently hired students from prestigious schools, and was shocked at how the students weren’t aware of copy editing tasks.

The target audience of the convention includes reporters from all experience levels, especially those who have never had copy editing courses in college.

‘Writing and posting (your) own breaking news is risky, so it’s important that reporters can self-edit.’
 — Charlie St. Amand

St. Amand has been a NESNE board member since October 2016, and became NESNE’s secretary a year later.

St. Amand is organizing and moderating the session. Emily Sweeney, staff reporter of The Boston Globe and a NESNE board member, is one of the panelists. Although the other panelists have not been finalized yet, NENPA is hoping to recruit editors from The Day of New London, Conn., The Sun of Lowell, Mass., and Gatehouse Media New England, the region’s largest newspaper chain.

Sweeney works in the early hours of the morning, when there might not be anyone else in the newsroom. In some instances, the immediacy of the news overrides getting a second set of eyes to read through a piece before it is published.

“Writing and posting (your) own breaking news is risky, so it’s important that reporters can self-edit,” St. Amand said.

He also mentioned how that responsibility can spread to other reporters, not just those like Sweeney, when the early morning reporters go on vacation and need to be replaced.

Publishing clean copy is essential, especially today when facts are being scrutinized so closely. Something as simple as a misspelled word or confusion about verb tense could slide by the eyes of an editor when preparing a piece for publication. When the audience reads the error, it diminishes the validity of the piece and the hard work of the reporter. A valuable story might have been written, but when it is disorganized or riddled with inconsistencies, the clarity and value are put at risk.

“There is a value to good copy editing, now more than ever,” St. Amand said. “If your copy is not clean, it raises doubts in the reader’s mind. ‘If they can’t spell this correctly, or if the style is inconsistent throughout a story, is their story inconsistent?’ In this highly charged political environment, you don’t want to have people questioning your facts.”

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Transitions

RHODE ISLAND

photo courtesy of Westerly Sun
Kathy Enders has been named advertising director for Sun Media Group, part of the Record-Journal Co. of Meriden, which publishes The Westerly Sun. The appointment was announced by Shawn Palmer, senior vice president, chief revenue officer, and general manager of Sun Media Group. Click here to read the story.

CONNECTICUT

photo by Sean D. Eliot, The Day

Gary Farrugia has announced that he will retire by mid-year as publisher of The Day Publishing Company and its flagship newspaper, The Day, both based in New London. He will continue to be on the Day’s board of directors and will be a part-time consultant to D2 Media Solutions, a marketing initiative of the parent company. Philadelphia-based JM Search is overseeing a nationwide search for Farrugia’s successor, which will include in-house candidates. Farrugia became editor and publisher of the Day in 2002, succeeding Reid MacCluggage. In 2008, Farrugia dropped the title of editor to focus solely on the business part of the company. In his time at the Day, the company added news outlets, including theday.com, its online news site; Shore Publishing, which distributes seven free weeklies west of the Connecticut River; The Times Community News Group, which distributes seven free weeklies east of the Connecticut River; D2 Media Solutions, a digital marketing agency. The company also added commercial printing. The New England Newspaper and Press Association honored the Day’s daily edition as newspaper of the year six times since 2010. Farrugia is a former member of the board of directors of the New England Newspaper and Press Association and a former president of the board. Before coming to the Day, Farrugia was vice president of new business development for the Knight Ridder newspaper chain, which then owned The Philadelphia Inquirer. He began his career with small newspapers before joining the Fort Worth (Texas) Star-Telegram, where he was employed from 1981 to 1983. He next was employed with the Philadelphia Inquirer, then owned by the Knight Ridder newspaper chain. He first was assistant to executive editor Eugene Roberts. Farrugia was named suburban editor and assistant managing editor in 1991, overseeing coverage in four Pennsylvania suburbs with a total newspaper circulation of 210,000. From 1994 to 1997, Farrugia was executive editor and news director of Inquirer News Tonight. He was then general manager of Knight Ridder Video until he became Knight Ridder’s vice president of new business development in 2000.

Chris Powell retired Jan. 26 as managing editor of the Journal Inquirer of Manchester after 50 years at the newspaper. Powell’s career there began after he graduated from high school in 1967 in the press and circulation departments and news department. While attending the University of Connecticut, he was a reporter and editor for the Journal Inquirer. He became managing editor in 1974. Between 1974 and 1992, he also was editorial page editor. Powell is a member of the board of directors of the Connecticut Council on Freedom of Information, and was legislative chairman of the council for many years. Powell plans after he retires to continue to write a political column that is published in the Journal Inquirer and other Connecticut newspapers.

Jeff Jacobs and Paul Doyle, both Connecticut sports journalists, have joined Hearst Connecticut Media Group — Jacobs as a columnist and Doyle as sports enterprise editor. Jacobs’ first column was scheduled to appear in Hearst Connecticut’s eight daily newspapers and various digital properties Jan. 28. Jacobs and Doyle both wrote extensively about Connecticut sports at The Hartford Courant. Jacobs has been recognized as Connecticut Sports Writer of the Year 10 times, and has been listed four times as one of the top 10 sports columnists in the country by the Associated Press Sports Editors. Jacobs was a sports columnist at the Courant for 22 years. Before that, he covered the former Hartford Whalers and the National Hockey League for nine years. Before moving to Connecticut, he wrote for newspapers in Michigan and New Jersey. He is particularly interested in local sports, covering high school and college athletics. He covered all four University of Connecticut men’s basketball championships and 10 of 11 UConn women’s championships. He’s also written about the Olympics, the World Series, and the Super Bowl. Doyle was honored as 2016’s Connecticut Sports Writer of the Year by the National Sports Media Association. Doyle began writing for the Courant in 1989, covering UConn athletics, minor league hockey, boxing, tennis, and Major League Baseball. He covered baseball in Boston for seven years. He has reported on several World Series, Stanley Cup finals, NBA finals, Super Bowls, and NCAA Final Fours. For the past 15 years, he has focused on enterprise reporting and editing. As Hearst’s sports enterprise editor, Doyle will develop stories about important issues and figures in Connecticut sports, and produce work of his own, such as investigative pieces and longer narrative features. In the Hearst Connecticut Media Group are the New Haven Register, the Connecticut Post of Bridgeport, The News-Times of Danbury, The Advocate of Stamford, The Hour of Norwalk, Greenwich Time, The Middletown Press, and The Register-Citizen of Torrington. More than a dozen weeklies and digital products are also part of Hearst Connecticut Media Group, as well as the website gametimect.com, which covers high school sports in the state.

MASSACHUSETTS

Alan English left as publisher of New England Newspapers Inc., based in Pittsfield, to become head of communications as of Jan. 3 for the Military Officers Association of America, based in Alexandria, Va. English, who has more than 30 years of newspaper experience, joined New England Newspapers in November 2016. Replacing English as publisher is Fredric Rutberg, who will remain president of New England Newspapers, its four newspapers, The Berkshire Eagle of Pittsfield, Mass., and the Bennington Banner, Brattleboro Reformer and Manchester Journal in Vermont, and its magazines and niche publications. Rutberg, a retired District Court judge, was one of four buyers who purchased New England Newspapers from Denver-based Digital First Media in May 2016. English will be publisher and editor in chief of Military Officer magazine besides his other duties as head of communications for the Military Officers Association of America. Before joining New England Newspapers, English was president and publisher of the Shreveport Times in Louisiana, and held numerous executive positions at newspapers in Arkansas, Georgia, New Jersey, New York, North Carolina and Tennessee.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Sydne Garcia, Angela Gomba, Nico Hall and Mohammed Razzaque, undergraduate students at Northeastern University.

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Obituaries

George Deforest Fowler

George Deforest Fowler, 68, formerly of South Hero, Vt., died Dec. 6 at Orange Regional Medical Center in Middletown, N.Y. At the time of his death Fowler and his fiancée were living in Pennsylvania while building a house near Lake Placid, N.Y.

Fowler owned and ran The Islander of South Hero for 34 years, before selling the newspaper and retiring in December 2016. Under his guidance, the Islander grew in size, circulation, advertising, and significance to the community. At the time of his retirement, the paper sold about 4,500 copies weekly in 13 towns in Vermont and New York.

Fowler was an active member of the Vermont Press Association and a former member of the New England Newspaper and Press Association.

Fowler leaves two sons, George and Jason; a fiancée, Renee Hoover; five granddaughters; two siblings.

Jean Davis Bigelow

Jean Davis Bigelow, 92, of Woods Hole, Mass., died Nov. 27 in Woods Hole.

Bigelow and two friends and colleagues, Pat Capone and Inga Tufts, established the Southborough (Mass.) Villager, now the Northborough-Southborough Villager, in the late 1970s. Jean was the founding editor and publisher. They eventually sold the newspaper.

Bigelow was secretary and later president of the Southborough Planning Board.

She leaves a son, John; a daughter, Carol; four grandchildren, Nathaniel, Benjamin, Dara and William.

Robert George Wilmers

Robert George Wilmers, 83, of New York City, died Dec. 16 at his home.

Since May 2016, he had been a co-owner of New England Newspapers Inc., based in Pittsfield, Mass., which encompasses the Brattleboro (Vt.) Reformer, the Bennington (Vt.) Banner, the Manchester (Vt.) Journal, and The Berkshire Eagle of Pittsfield, Mass.

He leaves a wife, Elisabeth; a son, Christopher; four stepchildren, Camille, Guillaume, Juliette and Charlotte; two grandsons; 11 step-grandchildren; his first wife, Gertrude.

James A. Barbato

James A. Barbato, 74, of Sterling, Mass., died Dec. 30 at Saint Vincent Hospital in Worcester, Mass., after a brief illness.

Barbato and his wife, Ann, owned the Sterling Meetinghouse News.

Besides his wife, he leaves three sons, Mark, Steven and Brian; four grandchildren; a brother; a sister.

Stephen ‘Steve’ Riley

Stephen “Steve” Riley, 90, of Meredith, N.H., died Jan. 7 at his home after a time of declining health.

After graduating from college in 1950, Riley began his more than 40-year newspaper career at the then-Brunswick (Maine) Record before moving to the Portsmouth (N.H.) Herald, where he covered York County, Maine.

He later briefly joined the former Bangor (Maine) Daily Commercial and then the Portland (Maine) Press Herald as its Bangor correspondent.

Riley spent 30 years at the Portland Press Herald and Maine Sunday Telegram of Portland, first as a feature writer for the Sunday Telegram. He eventually became managing editor of the newspapers. In the mid-1980s, he became editor at the Central Maine Morning Sentinel of Waterville, where he remained until his retirement in 1990.

Riley spent several years on the board of the New England Society of Newspaper Editors and a year as its president. He was named Maine Journalist of the Year in 1989 by the Maine Press Association. He received the Yankee Quill Award in 1994 for outstanding service to New England journalism. He also had been inducted into the Maine Press Association Hall of Fame.

Riley took part in an exchange program with Russian journalists in the 1980s, and was a member of New England Society of News Editors delegations that traveled to the Soviet Union. The society also hosted Soviet journalists in New England four times.

“My father always wanted to be a reporter,” his son, Stephen W. Riley, said in his father’s obituary in the Press Herald. “He had this innate sense of curiosity. His interest in journalism wasn’t as grandiose as making the world a better place, but more that he liked keeping people informed.”

Riley said his father was a “tough but fair editor.”

“He was not a yeller or a screamer,” his son said. “He got his point across, but he did it in a very benevolent way.

“He always took the straight-down-the-middle approach. He’d tell me that if he had people on both sides of an issue mad at him, then he was doing his job,” his son said.

Bill Nemitz, a columnist for the Press Herald and Sunday Telegram, said in the Press Herald obituary: “Steve was an old-school editor, who loved the news. Nothing excited him more than a good news story.

“It was always about the newspaper, not about him,” Nemitz said Besides his son, Riley leaves a daughter, Beth, and five grandchildren, Emily, Kelsey, Kerry, Kathleen and Patrick.

Donna W. Bailey-Thompson

Donna W. Bailey-Thompson, 87, of Springfield, Mass., died Dec. 7 in East Longmeadow (Mass.) Skilled Nursing Center.

Bailey-Thompson was city editor of the former Springfield Herald in the 1960s.

In the 1970s, she was one of three co-founders of the former Springfield Magazine, of which she was associate editor.

She had been managing editor of Lady Seymour, based in Goldsboro, N.C., a magazine focused on the wives of U.S. Air Force officers. She also had been a teaching editor of the Spanish American Union, based in Springfield, Mass., and the bilingual newspaper, La Voz/The Voice, based in North San Francisco Bay.

In the 1990s, Bailey-Thompson launched a monthly publication, Challenges, about codependency.

She wrote her first musical review in 1958, and was a music and theater critic for nearly 60 years. She received a Lifetime Achievement Award from the Massachusetts Critics Circle in 2016. She hosted “Playbill,” a weekly radio show about the arts, in the 1960s.

Bailey-Thompson wrote two books, “Before,” about her childhood, and “Stark Raving Sober,” a memoir.

She also owned a public relations business, and was a freelance writer and creative writing coach.

She leaves a daughter, Elizabeth; a son, David; five grandchildren, David, Jason, Isabelle, William and Anne Marie; eight great-grandchildren; her ex-husband, William.

JoAnn Elizabeth (Carlson) Dolan

JoAnn Elizabeth (Carlson) Dolan, 85, of Clinton, Conn., formerly of Quincy, Mass., died Jan. 4 at The Connecticut Hospice in Branford, Conn., after a brief illness.

Dolan was a reporter for the former Clinton Recorder beginning in the 1970s and later became its co-editor during a 10-year career there. She also wrote columns for the Recorder.

She also was employed briefly with The Hartford (Conn.) Courant. She wrote feature stories for the New Britain Herald; Harbor News, which covers Clinton and Old Saybrook and Westbrook, Conn.; The New York Times; and Reader’s Digest magazine.

She leaves two sons, Christopher and Scott; two daughters, Tracey and Kim; six grandchildren; a great-grandson.

Jonathan Michael Klarfeld

Jonathan Michael Klarfeld, 80, died Jan. 8 after a month in Beth Israel Deaconess Medical Center in Boston.

Klarfeld was a journalism professor at Boston University for more than 40 years. He was still teaching at the beginning of the fall semester.

“He had no patience for students and their ‘creative’ writing,” Ally Jarmanning, a former student and newswriter for “Morning Edition” at radio station WBUR-FM, an NPR affiliate in Boston, said in a Boston Globe obituary on Klarfeld. “He was solely focused on teaching us to write and report in the model of an old-school newspaperman.”

Ronni Gordon, a freelance writer and another former student, said in the Globe obituary: “I like to say he ‘scared’ good writing into me, and it worked. He was tough, but fair.”

Tom Fiedler, dean of BU’s College of Communications at BU, said in the Globe obituary: “In more ways than I can express, Jon was the institutional memory of this college and of the journalism program, to which he gave his full passion. You can be certain that he helped transform the lives of thousands and thousands of students who are now in the communication profession because of his influence. He lives on in their work and their memories.”

Before teaching at BU, Klarfeld wrote for the former Holyoke (Mass.) Transcript-Telegram, United Press International in Springfield, Mass., The Boston Globe, and the former Boston Record-American. He wrote media reviews for the Boston Herald and restaurant columns for The Boston Phoenix.

He leaves his wife, Patricia; a daughter, Victoria; a son, Alexander.

Lisa S. Chedekel

Lisa S. Chedekel, 57, of Newton, Mass., died Jan. 12 in Cambridge, Mass., after a long illness.

Chedekel began her journalism career in 1982 at the former New Haven (Conn.) Advocate. Two years later, she moved to the New Haven Register.

In 1992, Chedekel joined The Hartford (Conn.) Courant and a year later was on a team of reporters who won the Pulitzer Prize for breaking news coverage of fatal shootings at the Connecticut Lottery Corporation.

She took up political coverage in 2000. Her “Mentally Unfit, Forced to Fight” with Courant colleague Matthew Kaufmann was an investigative series that exposed the military as being in violation of its own rules by sending mentally ill soldiers to war in Iraq and Afghanistan. The series won the George Polk Award and the Selden Ring Award for Investigative Reporting and was a Pulitzer Prize finalist.

Chedekel left the Courant in 2008 and became a writer at Boston University’s School of Public Health and a journalism teacher at Northeastern University.

Chedekel was senior writer and co-founder of Connecticut Health Investigate Team

She leaves her wife, Dr. Isabel Morais, and two children, Bernard and Evelyn.

David P. MacKenzie

David P. MacKenzie, 71, of Springfield, Vt., died unexpectedly Jan. 5 at Springfield Hospital.

MacKenzie operated a small newspaper in the Burlington, Vt., area.

He also had been a technical writer at Bryant Grinder Co in Springfield.

He leaves his brother, Robert; Robert’s wife, Cheryl; several cousins.

Maureen McDonald

Maureen McDonald of New London, Conn., died Jan. 19.

McDonald was the editorial page editor at the Norwich (Conn.) Bulletin for many years.

She leaves her father, John; her husband, Kenneth; a brother; a sister.

photo courtesy of The Boston Globe

Gloria Negri

Gloria Negri, 91, formerly of Scituate, Mass., died Dec. 10 in her home in Hingham, Mass.

Negri began her newspaper career at The Jewish Advocate, based in Boston, soon after she graduated from college. Later, she reported for the Daily Hampshire Gazette of Northampton, Mass., The Standard Times of New Bedford, Mass., and the Miami Herald.

In 1959, she joined The Boston Globe and was a reporter there for 53 years until her retirement in 2012.

“All the women in the newsroom owe her a debt of gratitude,” Patricia Nealon, a friend and editor at the Globe, said in Negri’s obituary in the Globe. “She really decided that all of the news pages would be open to her. All of us who followed, followed in her footsteps.”

Negri travelled extensively worldwide to cover stories for the Globe – and at least once in a submarine.

The Globe obituary noted that, among many others, her stories involved covering the launch of Apollo 11 at Cape Kennedy before the first moon landing; reporting from South Africa as apartheid began to come to an end; being on assignment in Fenway Park the day Ted Williams hit his last home run in his last game; writing from Hyannis, Mass., about Rose Kennedy as she cried in church the day after her son John was assassinated.

Negri received a Master Reporter Award from the New England Society of News Editors.

Stephen Kurkjian, a former Globe reporter and editor, said in the Globe obituary that as Negri regaled him with anecdotes about her reporting assignments, “I realized that she had covered the history of the end of the 20th century. It was always the same Gloria – notebook out, asking questions, getting as close as she could to where history was being made, whether it was in Vietnam or across the street from the Public Garden at the Ritz.”

Globe columnist Thomas Farragher said in Negri’s obituary: “There was another side of Gloria outside the Globe newsroom – a funny and inquisitive woman who my kids got to know as they shoveled her snow, cut her grass, and sat at her kitchen table drinking root beer. She became, without exaggeration, part of my family.”

Negri leaves no immediate survivors.

Terese Carol ‘TC’ Aronoff Karmel

Terese Carol “TC” Aronoff Karmel, 78, of Storrs, Conn., died Dec. 26 of congestive heart failure.

Karmel was a writer, journalist and educator in Connecticut for nearly 50 years.

She was a reporter for The Hartford (Conn.) Courant. She covered local news in its Mansfield, Conn., bureau in the early 1970s. She later covered the Bristol Red Sox, Hartford Whalers and other Connecticut sports teams.

Later, Karmel was a columnist and features editor for The Chronicle of Willimantic, Conn., and wrote for Connecticut Magazine of New Haven, Conn.

Karmel taught sports reporting courses at the University of Connecticut, and was an adviser in the journalism department there. She covered the University of Connecticut women’s basketball team for the Meriden (Conn.) Record-Journal.

She authored “Hoop Dreams: UConn Huskies Women’s Basketball.”

Her sports reporting also involved covering horse racing in national publications, including the online Blood-Horse Daily, based in Lexington, Ky.

She leaves two children, James and Allison; four grandchildren, Caroline, Naomi, Jillian and Juliette; a brother.

Kerry Roy Mathias Kohring

Kerry Roy Mathias Kohring, 73, of Providence, R.I., died unexpectedly Dec. 3 at home.

Kohring was a copy editor for The Providence Journal and the Columbian (Mo.) Daily Tribune during his 40-year career.

In 1977, Kohring was a union member of the Providence Newspaper Guild. He engaged in contract negotiations.

After retirement in 2010, he became president of the Retired Members Council of the Providence Newspaper Guild.

He leaves his wife, Sandy; a son, Mathias; a daughter, Megan; two grandchildren; a brother.

Vivian Berthe Firato Ferguson

Vivian Berthe Firato Ferguson, 92, of Tolland, Conn., died Dec. 10 at Woodlake at Tolland Nursing and Rehabilitation Center.

Ferguson was food editor for the former Manchester (Conn.) Evening Herald, and wrote a weekly column called From Your Neighbor’s Kitchen. She later collected those pieces into four cookbooks.

Ferguson hosted a radio program on the former WINF-AM radio station in Manchester called “Vivian Ferguson’s Kitchen.”

Ferguson was elected to the Manchester Board of Directors, where she served for several years. She was also a member of the Manchester Republican Town Committee for 50 years.

She leaves a son, Thomas; two daughters, Leigh and Laurie; five grandchildren, Thomas, Marissa, Elisabeth, Brett and Alyssa; a sister.

Nancy Evelyn LaRoche

Nancy Evelyn LaRoche, 80, formerly of Wethersfield, Conn., died Dec. 5 in St. Francis Hospital in Hartford.

She was an editor in the features department of The Hartford (Conn.) Courant, and was an editor of reference books before that. She was employed at the Courant until 1995, and became a freelance editor.

She leaves several cousins and four godchildren.

Josiah Bridge

Josiah Bridge, 90, of Stamford, Conn., died Dec. 30 at home.

Before he became a high school teacher, Bridge was sports editor and a reporter, columnist, and photographer for the Southbridge (Mass.) Evening News, and he reported on local news and wrote features for The Advocate of Stamford, Conn.

Bridge was active in politics. For several years, he was on the Democratic City Committee. He was manager for the campaign to elect Democrat Paul Shapero to the Connecticut House of Representatives. He was publicity manager of Bruno Giordano’s mayoral campaign in Stamford.

Bridge was a published author. His work appeared in magazines such as the South Boston Literary Gazette and others nationwide.

He leaves four children, John, Barbara, William and James; two grandchildren, Thomas and William; a sister.

Ralph D. Paight Jr.

Ralph D. Paight, Jr., 94, of Palm City, Fla., and formerly of Stamford, Conn., died Dec. 22.

He began his newspaper career in 1951 at the Greenwich (Conn.) Time. During his 20 years there, he advanced from apprentice pressman to foreman. He then joined, for 15 years, the staff of The Advocate of Stamford.

Paight leaves two children, Donald and Donna; four grandchildren, Steve, Kelly, Chris and Kathryn; six great-grandchildren.

Clause J. Dixon Jr.

Clause J. Dixon Jr., 92, of Stamford, Conn, died Jan. 7 at Stamford Hospital.

Dixon was a reporter, columnist and feature writer for the former Connecticut Sunday Herald of Bridgeport, Conn., the Bridgeport Sunday Post, and a copy editor for the then-Bridgeport Telegram.

He was an on-air reporter for the WGCH-AM of Greenwich, Conn., and WSTC-AM of Stamford.

Dixon leaves a son, Kenneth, State Capitol reporter and columnist for Hearst Connecticut Media, based in Norwalk, Conn.; a daughter, Jean; two grandchildren, Peter and Julia; a great-grandson, Owen; two brothers.

Nancy L. (Boucher) Veilleux

Nancy L. (Boucher) Veilleux, 74, of Hooksett, N.H., died Dec. 31 in Concord (N.H.) Hospital after a long illness.

For 19 years, Nancy was a reporter and photographer for the Hooksett Banner.

She leaves her husband, Robert; four children, Wendy, Donna, Bruce and Michael; eight grandchildren; a sister.

Lewis G. Joslyn

Lewis G. Joslyn, 91, of Center Barnstead, N.H., died Dec. 12 in his home.

He was a reporter and photographer for the New Hampshire Union Leader of Manchester, N.H., the Haverhill (Mass.) Journal, and The Haverhill Gazette.

He leaves a son, Glenn, and many cousins and nephews.

Mike McGraw

Mike McGraw, 69, of Kansas City, Mo., died of cancer Jan. 6 at NorthCare Hospice in North Kansas City.

McGraw, a Pulitzer Prize-winning reporter who spent most of his career at the Kansas City Star, was earlier labor editor at The Hartford (Conn.) Courant.

He began his 45-year journalism career in 1972.

McGraw was a business and labor writer at The Des Moines (Iowa) Register.

For most of his career at the Star, where he was employed for 30 years, he was an investigative reporter and on the Star’s special projects desk beginning in 1989. He also was an editor and bureau chief at the Star. He retired from the Star in April 2014.

After his employment at the Star, he was a projects reporter for Kansas City-based KCPT television’s The Hale Center for Journalism. His other work was with NPR and Kansas City-based KCUR-FM’s Harvest Public Media, for which he covered Midwestern agriculture and agribusiness.

Even after his retirement, projects and columns of his were published in the Star.

McGraw received many honors, including a top award from Investigative Reporters and Editors, two George Polk Awards, the Robert F. Kennedy Journalism Award, and a 1992 Pulitzer Prize for national reporting for “Failing the Grade: Betrayals and Blunders at the U.S. Department of Agriculture.”

He had been a member of the Investigative Reporters and Editors board, and contributed to its Reporter’s Handbook.

McGraw taught investigative reporting at the University of Missouri and the University of Kansas, and was a Ferris professor in residence at Princeton University.

He leaves his wife, Ruth; two sons, Andy and John; four grandsons.

Lawrence G. Weiss

Lawrence G. Weiss, 97, of Boulder, Colo., died Jan. 10 in Boulder.

Before moving to Boulder, in 1954, Weiss was a reporter for the Boston Herald and a writer for The New York Times. He also was a special assistant to the U.S. secretary of labor.

From 1958 to 1975, he was an editorial writer for The Denver Post.

He taught journalism at the University of Colorado before joining the Post, and continued to teach evening honors courses there for 18 years.

After he left the Post, he became special assistant to the governor of Colorado.

From 1977 until he retired in 1985, Weiss was director of public affairs for the Colorado and Denver bar associations.

He leaves his wife, Rita; a daughter, Carolyn; a son, Jonathan; three grandchildren; eight great-grandchildren; a sister.

Saul Freilich

Saul Freilich, 90, of Wallingford, Conn., died Dec. 25 at Midstate Medical Center in Meriden, Conn.

He wrote for the New Haven (Conn.) Register and was employed after that with the then-Springfield (Mass.) Union. Freilich later wrote for the Meriden Record-Journal.

Freilich initially was a journalist in Lewistown, Mont., before joining a newspaper in Middletown, N.Y.

He leaves his wife, Naomi; a son, Jeffrey; a daughter, Franci; two brothers.

Anthony J. ‘Tony’ Matejczyk 

Anthony J. “Tony” Matejczyk, 81, of Thorndike, Mass., and formerly of Framingham, Mass., died Jan. 12 at home.

Matejczyk was a Massachusetts journalist for years, for the then-Springfield Union and Boston Herald

He later was a public relations executive with Verizon Boston.

He leaves his wife, Mary Pat; three children, Anthony, Elizabeth and Michael; three grandchildren.

Lloyd E. Banquer

Lloyd E. Banquer, 86, died Dec. 6 in Fairfield, Conn..

Banquer was a reporter for The Day of New London, Conn., for eight years.

He was a senior editor in internal communication for IBM for 25 years.

He leaves two children, Douglas and Karen, and four grandchildren, Alex, Jake, Lauren and Kelsey

Shirley M. (Martin) Kimball

Shirley M. (Martin) Kimball, 91, of Shrewsbury, Mass., and Saco, Maine, died at home Jan. 9 after an illness.

She was a reporter for the Telegram & Gazette of Worcester, Mass, and later became a freelance writer of travel stories.

Kimball leaves her husband, Ralph; three sons, Kevin, Brian and Neal; three grandchildren.

Clarice Bianchi Cella ‘Mickey’ Best

Clarice Bianchi Cella “Mickey” Best, 83, died Nov. 22 at her home in Wallingford, Vt.

Best was briefly a reporter for The Barre Montpelier (Vt.) Times Argus.

She leaves her husband, Robert; an adopted daughter, Jill Burkett; a sister.

Pedro A. Espinoza

Pedro A. Espinoza, 83, of Windsor, Conn., died Dec. 18 in Windsor.

Espinoza was a reporter for El-Salvador-based La Prensa Grafica, which was the first bilingual Latin American newspaper distributed in New England.

Soon, he became co-editor of Que Pasa, which has headquarters in Winston-Salem, Raleigh and Charlotte, N.C.

While with Que Pasa for 15 years, he launched a Spanish-language radio program at Trinity College’s station, WRTC-FM in Hartford, Conn.

Espinoza leaves three children, Carlos, Janet, and Yvonne, and four grandchildren, Tasya, Leila, Yasmine and Emile.

Solace (Walker) Tobey

Solace (Walker) Tobey, 76, of Hingham, Mass., died of multiple myeloma Jan. 16 in her home.

She was a town reporter for the former Hingham Mirror, the former Hingham Mariner, and The Patriot Ledger of Quincy, Mass.

She leaves her husband, Philip; a daughter, Elizabeth; a son, Robert; a brother.

Lois J. MacDonald

Lois J. MacDonald, 86, of Quincy, Mass., died Dec. 30 at Seasons Hospice in Milton, Mass., after a brief illness

She began her career in newspaper sales and advertising with what is now the Boston Herald. She then was employed at The Boston Globe in classified advertising for many years. In 2010 she retired as a classified advertising representative with GateHouse Media New England at The Patriot Ledger of Quincy and The Enterprise of Brockton, Mass.

She leaves two children, Kristin and Andrew; three grandchildren, Penelope, Gwyneth and Piper; two siblings.

Paul Niles Flanders

Paul Niles Flanders, 48, of Worcester, Mass., and formerly of Beverly, Mass., died unexpectedly Dec. 29 at the University of Massachusetts Memorial Medical Center in Worcester.

Flanders was employed by New England’s largest newspaper chain and its successor, Community Newspaper Company and GateHouse Media, since 1992 in the Danvers, Beverly and Framingham, Mass., offices. He had various jobs there, including proofreader, advertisement builder, paginator and pre-press technician.

He leaves his mother and father, Diane and Niles; his wife, Jan; a sister, Hilary.

Edward Snowden Robinson

Edward Snowden Robinson, 69, of Boston died Jan. 16 after a lengthy illness.

He was an apprentice at Daniels Printing and later at the Boston Herald.

Robinson leaves his wife, Alice; five children, Eddie, Jerrell, Terez, Eric and Alex; two grandchildren; five great-grandchildren; two sisters; a brother.

Rosemary M. (Walsh) Cronk

Rosemary M. (Walsh) Cronk, 90, of Fairfield, Conn., died Jan. 12 in Cambridge Manor in Fairfield.

Cronk was a pasteup artist for Brooks Community Newspapers, a chain of weekly newspapers in Southwestern Connecticut.

She leaves a daughter, Karen; a son, Bruce; three grandchildren, Jaimee, Todd and Jenna; three great-grandchildren, two brothers.

Raymond Quentin Levesque

Raymond Quentin Levesque, 70, of Boscawen, N.H., died Jan. 12 at the Concord (N.H.) Hospice House after battling cancer.

Levesque was a contributing writer for the Concord Monitor.

Levesque leaves his wife, Rebecca; three children, Dan, Mark and Marie; four grandchildren; a brother; a sister.

Thanas ‘Arthur’ Laske

Thanas “Arthur” Laske, 89, of West Hartford, Conn., died Jan. 2 in Hartford (Conn.) Hospital.

Laske contributed to the publication of the former Liria, an Albanian-American newspaper in Boston.

He leaves his wife, Aliki; a son, Apostol; three grandsons.

Eleanor ‘Jane’ (Begiebing) Robare

Eleanor “Jane” (Begiebing) Robare, 90, of Stamford, Vt., died Dec. 15 at home.

Robare was a freelance journalist for the then-North Adams (Mass.) Transcript. She reported on Vermont news until 1966.

She leaves her husband, Edward; a son, Bruce; a daughter, Judith; three grandchildren; three step-grandchildren; three step-great-grandchildren.

Robert Elmer Brackley

Robert Elmer Brackley, 79, of Strong, Maine, died Nov. 29 at Franklin Memorial Hospital in Farmington, Maine.

Brackley delivered the Sun Journal of Lewiston for 25 years.

He leaves his wife, Kay; a daughter, Gayle; three sons, David, Daniel and Robert Jr.; 24 grandchildren; 22 great-grandchildren; a sister.

Joan Marie (Ardini) Cawley

Joan Marie (Ardini) Cawley, 87, of South Burlington, Vt., died Dec. 6 after a lengthy illness.

She was employed with the former Boston Herald Traveler and in customer support for Camden House Publishing, based in Rochester, N.Y., and Eating Well magazine of Charlotte, Vt. She retired in 1993.

She leaves three sons, Ed, Tom and Jon; two daughters, Lisa and Laura; nine grandchildren, Stephany, Ashley, Justin, Jordan, Matthew, Hannah, Patrick, Elise and Cole; two great-granddaughters; two sisters.

Sheila Jane Kerr (Haglund) Swenson

Sheila Jane Kerr (Haglund) Swenson, 84, of Kennebunk, Maine, died Jan. 9 in her home.

After moving in 1974 to Kennebunk, she began to edit her husband’s columns, and his books for national publishers. In 1957, before moving to Kennebunk, Swenson had been a co-author of the Gardener’s Notebook columns, syndicated in more than 200 U.S. newspapers.

With her husband, Allan, she frequently participated in his syndicated “Gardener’s Notebook” radio talk shows based in New York City.

Besides her husband, she leaves four sons, Peter, Meade, Boyd and Drew, and nine grandchildren, Parker, Katie, Alyssa, Erik, Trevor, Casen, Sam, Tony and Luca.

Charles Beebe ‘Chuck’ Dudley

Charles Beebe “Chuck” Dudley, 76, of Stowe, Vt., died Jan. 18 at The Manor in Morrisville, Vt.

Dudley wrote the Stowe Community Church’s news published in the Stowe Reporter.

He also wrote a book entitled “The Stowe I’ve Grown to Know,” a history of the families and neighborhoods of his hometown.

Dudley leaves a sister, Betty; a brother, Miles; two cousins; six nieces and nephews.

Julian M. ‘Bodie’ Bodenheimer

Julian M. “Bodie” Bodenheimer, 100, of Stamford, Conn. died Jan 3.

His cartoons were published in newspapers and other publications.

He leaves his wife, Vivian; two children, George and Susan; six grandchildren; a great-grandson.

The obituaries were written, at least in part, from published reports by Bulletin correspondents Ajoa Addae, Nadine El-Bawab, Angela Gomba, Nico Hall, Julia Hutchins, Joshua Leaston, Kaitlyn Mangelinkx, Sydne Garcia, Monica Nair, Rebekah Patton, Mohammed Razzaque, Casey Rochette, Cayley Ross and Thomas Ward, undergraduate students in the Northeastern University School of Journalism.

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Bettering journalist’s abilities to cover disabilities of others

‘Journalists who cover disability stories must interview people with disabilities for those stories. Not caregivers, not friends or teachers, not doctors. Disabled people. They are the experts on their own lives.’ -- Wendy Lu, Freelance journalist
‘Journalists who cover disability stories must interview people with disabilities for those stories. Not caregivers, not friends or teachers, not doctors. Disabled people. They are the experts on their own lives.’
— Wendy Lu,
Freelance journalist

2018 NENPA Winter Convention


Bettering journalists’ abilities
to cover disabilities of others

By Kaitlyn Mangelinkx
Bulletin Correspondent

John Voket, associate editor of The Newtown (Conn.) Bee, received a mass email note last year to U.S. journalists that sparked an idea to help fellow journalists.

The note read, in part: “Fully one in five people (56 million Americans) have a disability, and the majority of people have a loved one with a disability. However, journalists and storytellers often make glaring, yet easy to avoid, errors when covering our community. Thus, I wanted to be sure you saw this important piece in the Columbia Journalism Review below. It deals with important mistakes that journalists/reporters/storytellers make when telling stories about people with disabilities.”

In September, Jennifer Laszlo Mizrahi, president of RespectAbility, a Maryland-based nonprofit focused on reducing stigmas and improving opportunities available to people with disabilities, included that paragraph in an email to journalists, promoting a piece written by Wendy Lu about common flaws in stories about people with disabilities.

Voket, who also is vice president of the New England Newspaper and Press Association board of directors, said that when he read the email, he “took this as a challenge to our industry to do a better job.”

From there, Voket and other members of the New England Newspaper and Press Association organized a panel on “Reporting on the Disability Beat.” Scheduled to be on the panel are Lu, the journalist who wrote the Columbia Journalism Review piece; Lauren Appelbaum, director of communications at RespectAbility; and David D’Arcangelo, director of the Massachusetts Office on Disability. Voket will be the panel moderator.

The panel will be presented at NENPA’s winter convention, which will take place Friday, Feb. 23, and Saturday, Feb. 24, at the Renaissance Boston Waterfront Hotel in South Boston.

Voket said he has witnessed too many instances of people with disabilities being “bullied, marginalized, or otherwise discounted as valued, contributing members of our society.” Voket said that when he began to organize the panel he “could not bear the thought of having an opportunity to help mitigate that abuse and treatment, and letting it pass by. So I asked and was given enthusiastic support in presenting this panel.”

Lu mentioned in email interview some possible cultural reasons for weaknesses in reporting on disability. For example, she said, “people still don’t consider disability to be an identity just like race, gender, religion, sexual orientation, etc. Disability is seen as something to get rid of, something negative and weak and unfortunate. We celebrate people who work and live ‘despite’ their disability, we say they are ‘overcoming’ their disability, that they’re brave for accomplishing life goals even though that’s what everyone else is doing too. Just like with sexism, we’ve been brought up to have specific ideas of what disability is and means to people who have (disabilities), without even taking the time to ask those very people how they feel, and (about) issues that matter to them.”

Lu said that in journalism, “people with disabilities are often an afterthought,” included only in features instead of throughout regular reporting. Lu thinks that “we need to see more coverage of disabled athletes in sports, and we need to do more reporting on accessibility in schools. There’s a ‘disability angle,’ if you will, in practically every story.”

Voket hopes that the panel discussion will improve the ways journalists interact with and report on people with disabilities by discussing common issues raised by Lu and other activists.

“Awareness and information is the best way to work toward reducing and eliminating the stigmas that many of these individuals and communities face,” Voket said.

The panelists hope to increase awareness in the journalism community, so reports on people with disabilities will be more appropriate and respectful.

In her Columbia Journalism Review report, Lu noted some examples of how journalists can go wrong, including disturbing trends in reports on people with disabilities. Her focus was “inspiration porn,” stories where disabled people are “portrayed as inspirations or heroes just because they are disabled.” Lu also notes a different, perhaps worse, category of inspiration porn, which she describes as “portraying people as inspirations  or heroes for ‘helping’ people with disabilities — inspirational ‘fluff’ pieces that do nothing for actual disabled people, but instead gives non-disabled people a pat on the back.”

Lu wants to shift the focus of reporting on people with disabilities away from inspiring fluff stories and encourage writing about serious issues. Lu criticized the reporting of stories that treat normal actions as heroics when disabled people are involved, including how “every April, there are tons of news stories about kids at school who get a standing ovation for asking out a disabled kid to prom. Hundreds of kids get asked to prom every year, so what really is the news value there?”

When asked what made her write her Columbia Journalism Review report, Lu said: “I had already known for a while that I wanted to write about the pitfalls of inspiration porn and the lack of disability reporting in the media. Quite frankly, I just got tired of seeing headline after headline portraying people with disabilities in the same narrative.”

The trigger for the story came when Lu saw a story about a California mother receiving an honorary master of business administration degree after she helped her son, Marty O’Connor, who is quadriplegic, through two years of business school.

Lu took note of that story because not only did it go viral, but there were components of the story that didn’t quite fit the pure definition of inspiration porn. Lu said “there are some aspects of the story that are very clearly features of inspiration porn, but in other ways, it’s not as problematic or harmful like many other more obvious examples of inspiration porn. For one, it was the son Marty’s decision to surprise his mother with the degree; thus, the story gives Marty more agency, unlike other stories of inspiration porn where people with disabilities didn’t get asked for permission to be filmed or to go viral. At the same time, I felt like journalists were covering the exact same viral angle over and over: The fact that this mother got an honorary MBA degree for helping her son through school. No other journalist went deeper to find out, for instance, why Marty’s mom had to quit her job and move from Florida to California to assist her son. Why didn’t his school offer accessibility services like a personal aide? How can colleges be more inclusive of disabled students?

“I felt like this story would serve as the perfect example for what I wanted to convey: I’m not necessarily saying that it’s bad to cover inspirational stories about people with disabilities, if it’s done well. But we aren’t doing nearly enough to cover the big disability stories: bullying in schools, disability discrimination in the workplace, the Americans with Disabilities Act, the impact of changes to Medicaid and other health care programs on disabled communities, and much more. For every solid piece of disability reporting, there are hundreds of inspirational, fluffy feature pieces that push the same harmful disability narratives we’ve seen time and time again.”

The panel will focus on how journalists can improve, sharing resources that aim to explain and even fix the issues Lu discusses in her story. As her story mentioned, there are abundant resources available to help journalists more appropriately approach stories involving people with disabilities. Lu thinks that “inspiration porn is a defensive mechanism for people who are afraid of things they don’t understand or haven’t personally experienced. And 99 percent of journalists who write inspiration porn aren’t purposely trying to perpetuate disability stigma. I spoke to the … journalists that covered (O’Connor’s) story, and they’re really smart, thoughtful, and sharp local reporters. They had the very best intentions, but unfortunately, good intentions aren’t enough.”

The “Disability Beat” panel hopes to make journalists more cognizant of the importance of using the resources already available, so the “good intentions” Lu sees will be paired with the information needed to write critically about important issues affecting disabled people.

Voket thinks that “there is no excuse for describing or portraying a subject or their disability inappropriately in news reporting or in any other media or entertainment source for that matter,” an idea that echoes the sentiments in both Lu’s story and Mizrahi’s email note.

 Lu thinks that simply increasing the visibility of disabled people in the press could help reduce inappropriate reporting.

She suggested that “journalists who cover disability stories must interview people with disabilities for those stories. Not caregivers, not friends or teachers, not doctors. Disabled people. They are the experts on their own lives.

“People also don’t realize there’s a wide range of disabilities out there. There are developmental and physical disabilities, mental illnesses, visible and invisible disabilities, congenital and acquired disabilities. Not all disabled people think alike, and not all disabled people use wheelchairs. We’re not a monolithic community. We make up 19 percent of the population, and 19 percent is a lot of people whose stories you’re missing out on,” she said.

 

 

 

 

 

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Nitty-gritty design top ten

Ed Henninger design

Ed Henninger
Design

ED HENNINGER is an independent newspaper consultant and the director of Henninger Consulting.

Website: www.henningerconsulting.com
Phone: (803) 327-3322

WANT A FREE evaluation of your newspaper’s design?
Just contact Ed: edh@henningerconsulting.com | (803) 327-3322

IF THIS COLUMN has been helpful, you might be interested in Ed’s books: “Henninger on Design” and “101 Henninger Helpful Hints.” With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about “Henninger on Design” and “101 Henninger Helpful Hints” by visiting Ed’s website: www.henningerconsulting.com

A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.

I came up with just a bit more than a couple dozen. But thinking about them more, I’ve now narrowed them down to a top ten.

My thinking is that any one of these can make your design better, but leave one out and your design suffers.

So, let’s get down to the nitty-gritty:

  1. Measure in picas and points. Sure, continue to express the depth of ads and photos in inches. But for everything else, picas and points are the best way to measure elements and spacing.

 

  1. Align text to a baseline grid. This gives your newspaper a more planned, polished and professional look. And, once your designers master use of the baseline grid, it will make editing and design go more quickly and more easily.

 

  1. Use headline hierarchy. This helps readers navigate your pages more readily by giving them a sense of which stories are more important. And remember that headline hierarchy is more than just about size. It also goes to factors such as font, length, number of lines and placement on the page

 

  1. Use a dominant photo. Give readers one photo that leads the package. Placing a number of two-column by four-inch photos on your sports front just creates clutter.
  1. Control story length. Ask readers: They’ll tell you they will only read about 12 to 15 inches of a story … and then their attention wanes and they look for something else. Train your writers to keep stories within the 12-to 15-inch limit.
Perhaps the most important part of the nitty-gritty Top Ten: Make deadline. Always.
  1. Segment stories If you have a story that requires more length,look for ways to break it up. For example, a story about five candidates running for a county judge position need not be one article that’s 50 inches long. It can be five pieces, each about 10 inches, and packaged together on the page.

 

  1. Control color use. There’s a temptation to use color just because you have it. Let’s not. Proper, controlled, subtle color can give your paper a refined, more credible feel. Poor use of color just makes you look cheap.

 

  1. Control content placement. Readers expect to find specific content in the same place from issue to issue. Obituaries, for example, should not move from page 2 in one issue to page 6 in the next and page 3 in another. Consistent placement is key.

 

  1. Use consistent design. Consistent design also is important. Keep your design elements, such as column sigs and standing heads, reflective and consistent throughout your paper. Again, this helps to bolster your credibility.

 

  1. Make deadline. Always. Plan, communicate and focus your efforts so that everything — everything — is done by deadline. Failure to make deadline often results in cutting corners and hurrying your design efforts. And consistent failure to make deadline will result in a design that is consistently poor.

There’s my top ten. Would you add anything to the list? Sub something else for one of these? What do you think?

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Teaching an old(ish) dog …

Kevin Slimp technology

Kevin Slimp

Kevin Slimp is director of the Institute of Newspaper Technology.

Email questions to him at
kevin@kevinslimp.com

I remember the first time I spoke in Chattanooga, Tenn. It was 1994 and I had just developed a new way to create and transmit newspaper ads.

Preparing to speak from the stage at the Chattanooga Choo-Choo Hotel, I looked over the audience of 150 or so publishers before hearing a voice from the front row. It was Joe Stagner. We became friends quickly.

Joe’s health took a bit of a turn for the worse a few years back, so he hasn’t made it to many conventions, although he has made the trip to Nashville for a few breakfasts that have become a tradition for me and a few of my publisher friends.

So when I first received an email from Joe recently, asking how to place an html widget on an Adobe Muse Web page, I wondered where he learned about Muse and what in the world he was using it for.

That’s when he told me the news. He had just designed a website for his newspaper and he was ready for it to go live.

This I had to see.

Joe is the publisher of Your Community Shopper, the community paper in Ardmore, a town on the border of Tennessee and Alabama. His paper is a member of both states’ associations. I looked at his website, yourcommunityshopper.com, and quickly realized that Joe was on to something. Honestly, it looked great.

“Joe,” I asked, “where did you learn to design a website in Adobe Muse?”

“The truth is I learned it on your show,” he was quick to reply.

“What show?” I asked.

“Do you remember when you sent out an email a couple of months ago, saying you would teach us to design a website in Muse in 40 minutes? That’s where I learned it.”

First, I reminded Joe, the webinar lasted 70 minutes, a minor lapse in memory. I wanted to know more.

He continued: “That short instructional video covered the very basics of creating and posting a website. After watching it two or three times I decided, ‘I can do that,’ and our website was born.”

I asked if anyone was helping him with the site.

“I am doing everything myself now. Patricia (Coulter) and I do pretty much everything for the paper and the website. Patti (Stagner) does all the page layout after all the pieces are ready for assembly. I have a part-time saleswoman Denise, and a part-time clerical worker, Ann, and two delivery people, Joy and Darby Barnes. That’s the whole staff.”

I took a quick look at Joe’s previous website, which was available in archive. The new look, designed in Muse, was a significant improvement.

I asked Joe if it wouldn’t be easier to use a vendor to create his website. He seemed pretty determined to get the job done on his own.

“It is time-intensive now, while I’m learning the software. However, as I put less new material on the site and build a way for people to subscribe to the newspaper, I think the site will become much easier to update. I’m still deciding what I want to be standard information they can count on seeing every week and what will not be there. I’m starting to find that less is actually more.”

I don’t know that I’ll recommend to many of my newspaper friends that they take the time to design their own sites from scratch, but Joe seems pretty happy with his results.

I asked Joe what he likes best about Adobe Muse, which comes with the standard version of Adobe Creative Cloud software.

“All the functions that work like InDesign make it easy to get started right away. Access to the type library is great. I am sure that I will find many more things that I like as I learn more about everything that is available to me.”

“So you really learned that from one video?” I asked.

“I sure did. I had to watch it two or three times, but I got it.”

I could hear the grin in his voice.

“Just imagine,” I said,” if we’d had two hours!”

I’m proud of Joe. If you’d like to see his creation, take a peek at yourcommunityshopper.com. Be sure to tell him Kevin says, “Hey,” while you’re there.

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When, how to put the boss in an ad

John Foust Advertising

John Foust

Advertising

 


John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

Email for information: john@johnfoust.com

Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.

Two ads come to mind. One shows a plumbing company’s president seated at the head of a conference table, surrounded by a handful of employees. He is the only one looking at the camera, and they are leaning toward him, eyes fixed on a document he is holding. (Maybe it’s a flow chart showing their titles and job responsibilities.) Names are listed in the caption, and his is in bold type. The headline – too trite to mean anything to anyone who is not pictured – reads, “Leading the field.” Clearly, the underlying message is, “Look at me. I’m the boss.”

The other ad features a large, close-cropped photo of a construction CEO standing next to a pickup truck. He’s wearing a hard hat and his expression suggests that the photo was shot as he was talking. The headline is in quotes and emphasizes the fact that he is involved in all of his company’s projects – and even devotes time to travel to clients’ job sites. The body copy provides details about his commitment to make sure that things are done correctly.

That’s a stark contrast, isn’t it? The first ad says, “I’m important.” The second one says, “You (the customer) are important.”

Putting bosses in ads can be tricky, because bosses are bosses. They ultimately control their companies’ ad budgets. So when you get an idea – or a request – to put the boss in an ad, things need to be handled with care. Here are some points to keep in mind.

  1. Make it relevant. A boss testimonial has to mean something. It is about the message and the messenger. Ideally, the message should be one that can be delivered only by that specific messenger – a person who represents a big emotional investment in the business being advertised. He is in a strong position to sell benefits and strengthen the brand image. (Think of the classic Dave Thomas ads for Wendy’s.)
  2. Make it real. For this kind of ad to be effective, the photo and the copy must have the ring of authenticity. This is not the place for portrait photography. The boss should be depicted in a slice-of-life setting – like the construction CEO beside the truck. She should make eye contact with the camera (and hence, the readers). To give the right voice to the photo – and personalize the message – make the headline a quote.
  3. Keep it simple. For maximum visual impact, the photo composition should be uncluttered and the boss should be the most prominent element.

The language should be human, clear and non-corporate. It’s much better to say, “Our commitment to customer service starts at the top – with me,” than to say, “We’re committed to the relentless pursuit of best practices to better accomplish our actionable customer-facing objectives.”

Here’s a thought: What about the relentless pursuit of stronger boss-testimonial ads?

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NEFAC Awards Luncheon

Jane Mayer will receive the New England First Amendment Coalition‘s 2018 Stephen Hamblett First Amendment Award. 

Mayer, a writer for The New Yorker since 1995, covers politics, culture, and national security for the magazine. Mayer is perhaps best known for her accountability journalism and her ability to expose the underpinnings of powerful institutions. Her most recent book, “Dark Money,” is about the Koch brothers’ deep influence on conservative politics. Mayer previously worked at The Wall Street Journal, where she covered the bombing of the U.S. Marine barracks in Beirut, the Persian Gulf War, and the fall of the Berlin Wall. In 1984, she became the paper’s first female White House correspondent. A Yale University alumna, Mayer first worked as a journalist for two small weekly newspapers in Vermont, The Weathersfield Weekly and The Black River Tribune, before moving to the daily Rutland Herald. She speaks frequently about the value of investigative journalism — at news organizations of all sizes — and the need for a watchdog press. In addition to “Dark Money,” Mayer also wrote the 2008 best-seller “The Dark Side: The Inside Story of How the War on Terror Turned into a War on American Ideals,” which is based on her New Yorker articles and was named one of the top 10 works of journalism of the decade by N.Y.U.’s Arthur L. Carter Journalism Institute. Her numerous honors include the John Chancellor Award; a Guggenheim Fellowship; the Goldsmith Book Prize; the Edward Weintal Prize; and a George Polk Award for magazine reporting in 2012.

The award is named after the late publisher of The Providence Journal and given each year to an individual who has promoted, defended or advocated for the First Amendment throughout his or her career.

NEFAC will honor Ms. Mayer at its annual luncheon from 12:30 p.m. to 2 p.m. on Feb. 23 at the Boston Renaissance Waterfront Hotel. The coalition will also present its Freedom of Information Award and Antonia Orfield Citizenship Award during the event.

Friday, Feb 23
12:30 – 2 pm Luncheon

 

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Christopher Goffard

Christopher Goffard is an author and a staff writer for the Los Angeles Times. He is the writer and host of the podcast “Dirty John,” which has been downloaded more than 10 million times and spent a month atop the Apple podcast charts. He shared in the 2011 Pulitzer Prize for the paper’s Bell coverage and has twice been a Pulitzer finalist for feature writing, in 2007 and 2014. His novel “Snitch Jacket” was a finalist for the Edgar Allan Poe Award for Best First Novel. His book “You Will See Fire: A Search for Justice in Kenya,” based on his Times series, was published in 2011. His work appears regularly in the Best American Newspaper Narratives series.

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David D’Arcangelo

Diagnosed with a rare eye disease that left him legally blind at a young age, David D’Arcangelo has built successful careers in both the public and private sectors and now serves the Baker-Polito Administration as the Director of the Massachusetts Office on Disability.

David is passionate about promoting a better life for persons with disabilities and continues to bring about positive change for persons with disabilities across Massachusetts and the nation. Through his involvement with several ground-breaking policy initiatives, David is working to bring about the full and equal participation in all aspects of life for people with disabilities in a manner that fosters dignity and self-determination.

David possess a high-level of political acumen. Previously, David served three terms as a Malden City Councilor At Large and was one of the very few elected officials in the Commonwealth of Massachusetts to openly serve as a person with a disability. David’s extensive experience in government and public policy includes serving in the Administrations of four Governors and the Massachusetts State Legislature. Further, David may be the first person to reach a statewide ballot in Massachusetts and to have disclosed a disability when he was the 2014 Republican Nominee for Secretary of State.

Respected across both the public and private sectors for his problem solving and leadership skills, David possesses the ability to empower employees and constituents to create collaborative, cooperative partnerships. David recently received the 2017 “Community Collaborator of the Year” award from Career Collaborative.
As Director of the Massachusetts Office on Disability, David has created several initiatives aimed at increasing access and opportunities for persons with disabilities throughout the Commonwealth. David established MOD’s annual Disability Summit that brings together leaders, decision-makers, and advocates to discuss issues such as accessibility and employment outcomes for persons with disabilities. David has greatly increased the transparency of the agency and has built several partnerships between MOD and the greater disability community.

Recently, under David’s leadership, MOD launched the Municipal ADA Improvement Grant Program. This innovative program provides funding and Technical Assistance for projects aimed at increasing access for persons with disabilities in municipal buildings throughout Massachusetts cities and towns. David was also a catalyst for having Massachusetts become the first state in the nation to emulate the federal 503 Utilization Goal, which endeavors to have state government contractors employ more people with disabilities.
David championed a Memorandum of Understanding (MOU) with the Massachusetts Department of Housing and Community Development (DHCD) regarding obligations contained within the Americans with Disabilities Act (ADA) by creating a policy to ensure that public monies spent are in compliance with the ADA. As a result accessibility of public housing will be improved for persons with disabilities. David was also instrumental in designing the “Work Matters” report, which creates a framework for States on workforce development for people with disabilities. David served as Co-Chair of the Transportation, Technology & Other Employment Supports Subcommittee for this ‘best practices guide’ that incorporates programs from all 50 States.

David also has extensive experience within non-profit leadership, which includes having served on the Board of Directors for the Arc of Middlesex East, Board of Directors for Resource Partnership, and the Board of Directors for Tailored for Success. He is a graduate of Suffolk University, where he has also served as an adjunct faculty member in the Communications and Journalism Department. David has also served in many other charitable and leadership positions, including Past President of the Malden Rotary Club, Board of Directors for the Arc of Middlesex East, Board of Directors for Tailored for Success, Board of Directors for Resource Partnership, and member and former Chair of the Massachusetts Commission for the Blind Rehabilitation Council. David has helped lead many public and civic endeavors such as his service as President of the Malden Rotary Club, Chair of the Massachusetts Commission for the Blind Rehabilitation Council, member of the Braille Literacy Advisory Council, and as an Election Officer for the City of Boston.

David is 47 and lives in Malden with his wife of 20 years Lisa and their daughter, who is on the Autism Spectrum. David also helps care for his older brother who is a person with a mental health disability. David is a 1996 graduate of Suffolk University, where he

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