John Foust

The stock market for ad ideas

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments...
John Foust Advertising

The power of repetition. The power of repetition. The power of …

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

Too many opinions spoil a presentation

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder...
John Foust

Right and left brain selling

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back...
John Foust Advertising

Expectations are like icebergs

John Foust, advertising John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time...

What advertisers care about

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a...
John Foust Advertising

The super sales person who wasn’t so super, after all

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust Advertising

How to make a good second impression

John Foust John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to...
John Foust

The importance of time management

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often...

The value of simplicity

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos...