Page 126

Dig deep, with diligence

Jim Stasiowski, writing coach
Jim Stasiowski, writing coach

Jim Stasiowski, writing

Writing coach Jim Stasiowski welcomes your questions or comments.

Call him at
(775) 354-2872
or write to:
2499 Ivory Ann Drive
Sparks, NV 89436.

My wife, Sharon, and I took a late-winter trip to Tucson, Ariz. The primary reason was that Sharon’s frequent-flyer miles were about to expire, and we didn’t want to lose them, but we also are constantly investigating warm places to move to when we no longer want to endure winter cold here in northern Nevada.

Tucson is nice, and I suppose that tepid single syllable sufficiently explains why we wouldn’t choose it as a permanent home.

But it does have used-book stores, always a lure for us, and I found what seems a barely handled copy of “Alphabet Juice,” by Roy Blount Jr., a witty romp through a cornucopia of words – Ever heard of “pareidolia”? It means perceiving an image, such as the “Virgin Mary on a piece of toast,” Blount says – in the company of one of our funniest yet most thoughtful writers.

According to the dust jacket, the book, when new, sold for $25; I paid $5, an act of thievery.
As I started typing this column and added “Alphabet Juice” to the language books strewn across my desk, I wondered: How many books are piled up here?

I counted 16, five of which are open, and that doesn’t count the dozen or more on the floor. Yeah, I’m that obsessed with words.

I read such books to be both educated and surprised, and I just propped open “Alphabet Juice,” making it open book No. 6, to pages 74 and 75, on which Blount examines the seemingly simple verb “demean”: Crustier books on usage will forbid you from using this word to mean, roughly, “degrade,” because its original meaning was to conduct oneself in a certain way, hence “demeanor.” I’m not going to do that, because you wouldn’t listen, and why should you: nobody uses “demean” in the original sense anymore, there are plenty of other words that serve that meaning perfectly well, and people have been using “demean” meaning “to lower” since at least 1601.

Surprising, right?

Readers of everything – newspapers, books, cereal boxes – love surprises; we want to see something new, unexplored. Seeking that is a skill the best reporters and editors develop: Instead of settling for the predictable and obvious, they look at everything and think: “Hmmmmm, what if this set of facts (or circumstances, or this piece of toast) is hiding something?”

Although we live in the desert of northern Nevada, we had a particularly wet, snowy winter.

In the March 4-5, 2017, weekend edition of The Wall Street Journal, Jo Craven McGinty wrote a column headlined, “End to California Drought Isn’t Cut and Dried.” (I am a fan of fun headlines.)

When I looked out my window that weekend, I saw snow on the ground and clouds in the sky. Our weather first hits California, then smacks into the Sierra Nevada range, then gets to us, usually somewhat diminished. In other words, if we’re wet, northern California is really wet.

McGinty writes that although California got soaked this winter, “(T)he state also remains immersed in its worst drought in 20 years.”

“That strange situation,” McGinty continued, “is explained by the fact that there are multiple ways to gauge drought.”

(Here I must thank McGinty for providing me the perfect metaphor for reporting well: Dig.)

The column cogently explains that although a massive volume of moisture fell recently, the preceding dry years took their toll on the groundwater. One of McGinty’s sources was quoted as saying, “It will take years to decades to fill up” the aquifers that were so heavily drawn from when reservoirs were drying up.

Readers see water on the surface and conclude that a drought is over; metaphorically, journalists have to look elsewhere, underground in McGinty’s case.

Our rejection of the obvious is more than a reflex; rather, it is a sound strategy, for if readers, experiencing along with us this thing we call life, so easily identify constant precipitation as the cure for drought, they don’t need us. Readers aren’t going to interview scientists, as McGinty did, or plunge into data on aquifers, as McGinty also did.

Think of the shouts of derision in the newsroom whenever a politician campaigns on empty “economic development” promises, or a business mogul insists his or her company is more interested in the welfare of workers than in piling up profits. Those shouts aren’t mere skepticism; rather, they are pledges not to allow the unchallenged to be the final word.

May you be blessed with pareidolia and perceive in this column not a heavenly vision of perfection but a practical example of diligence.

THE FINAL WORD: One more shout out to Blount: He is the first commentator I have found who agrees with me that the diminutive of “microphone” should be “mike” and not the trendy, phonetics-defying “mic.”

From Blount: “Rolling Stone, the venerable rock ‘n’ roll magazine, spells it ‘mike.’”

(I’m a veteran of the 1960s, and I assume Rolling Stone aficionados are aghast at hearing it labeled “venerable.”)

Share:

Dave Daley – Bruce Putterman

Bruce-Putterman
Dave-Daley

Bruce Putterman has been appointed chief executive officer and publisher as of April 10 of The Connecticut News Project, a nonprofit organization that publishes The Connecticut Mirror and sister websites TrendCT and CT Viewpoints. The Hartford-based Connecticut Mirror is an online news publication covering public policy and politics in the state. Putterman will succeed Dave Daley, who previously was editor in chief of Salon.com. Daley has accepted a senior fellowship with FairVote, a voting rights organization based in Washington, D.C. Before moving to the Mirror, Putterman ran a West Hartford-based consulting practice for 17 years. The business provided marketing services to nonprofit organizations, advocacy groups, public agencies and private sector companies. Previously, Putterman was a local radio reporter for ABC’s Satellite News Channel, a now-defunct news network designed to rival CNN’s 24-hour broadcasts in the early 1980s.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

Share:

Industry News – Apr 2017

Newspaper-industry-news

Mobile/Online News

Social Media News

Legal Briefs

Industry News

Share:

Ebony Reed

Ebony-Reed

Ebony Reed is leaving as executive advertising director at the Boston Business Journal to become director of innovation at the Donald W. Reynolds Journalism Institute at the University of Missouri School of Journalism and director of its Futures Lab, effective April 15. Previously, she was director of business development for local markets with The Associated Press. Reed, who had been an instructor at the UMissouri School of Journalism’s online master’s degree program, will now be an associate professor at the school. She has served on the board of directors of the Columbia Missourian, a newspaper managed by professional editors and staffed by students at the UMissouri School of Journalism.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

Share:

George Brennan

The Times would like to introduce news editor George Brennan of Falmouth, the newest member of our news team.
The Times would like to introduce news editor George Brennan of Falmouth, the newest member of our news team.

George Brennan joined The Martha’s Vineyard Times March 30 as news editor. Before joining the Times, Brennan curated the Talking Points newsletter for The Boston Globe, a daily summarizing the day’s top business news. Before that, he was a bureau chief and reporter at the Cape Cod Times of Hyannis, where he covered the Upper Cape, casinos, and Joint Base Cape Cod. He has been a frequent contributor to the news roundup at WCAI-FM of Woods Hole. Brennan began his career at the former Memorial Press Group newspapers, based in Plymouth and whose flagship was the Old Colony Memorial of Plymouth. He was employed there for 19 years, and ended up as managing editor.

The Transitions were written, at least in part, from published reports by Bulletin correspondents Ashleane Alabre, Jenna Ciccotelli and Joseph Dussault, undergraduate students at Northeastern University.

Share:

eBulletin Obituaries

Marcia (Damon) Reinke

Marcia (Damon) Reinke, 85, of Cockeysville, Md., died March 26 in her home.

Reinke had been a veteran reporter at the Eagle-Tribune of North Andover, Mass.

She leaves three children, Laura, James and Andrew; eight stepchildren, Pamela, Toni, Lilly, Julian, Cheryl, Cara, Debbie and William; five grandchildren; a great-granddaughter.

Phillip S. Gerow

Phillip S. Gerow, 83, of South Portland, Maine, died March 26.

Gerow was a reporter for the Bangor (Maine) Daily News.

He leaves his wife, Ina; three daughters, Amy, Margaret and Elizabeth; three grandchildren; a sister.

Mary Callahan

Mary Valentine Crowley Callahan, 93, of Worcester, Mass., died April 2 in Worcester.

Callahan’s career began as a journalist at the Telegram & Gazette of Worcester, where she eventually wrote a column.

She leaves a son, Frank; four daughters, Valentine, Sarah, Laura and Luisa; six grandchildren; two great-granddaughters.

Meghan A. Larkin

Meghan A. (McPhillips-Jones) Larkin, 30, of Fitchburg, Mass., and formerly of Ashburnham, Mass., died March 26.

Early in her career, Larkin wrote for The Lunenburg (Mass.) Ledger.

She leaves her husband, Steven; her parents, John and Carol; her mother-in-law, Mary Perreault; her father-in-law, John; two brothers-in-law, Daniel and Kevin; a sister-in-law, Michelle.

Rosalie Susan Fedele

Rosalie Susan (DeAmato) Fedele, 75, of Tewksbury, Mass., died March 31 at Kaplan Hospice House in Danvers, Mass.

Fedele was employed in advertising sales at the then-Community Newspaper Company, based in Needham, Mass., for more than 35 years.

She leaves her husband, Louis; three children, Robert, Deborah and Laura; five grandchildren; two brothers; a sister.

Mary Pauline Manning

Mary Pauline Manning, 100, of Waltham, Mass., died March 27 at Maristhill Nursing Home of Waltham.

She was employed in the advertising department at The Boston Globe for more than 25 years.

She leaves many nieces, nephews, great-nieces and great-nephews.

Lorna Gail Littlefield Salisbury

Lorna Gail Littlefield Salisbury, 72, of Falmouth, Maine, died April 5 at the Sedgewood Commons nursing home in Falmouth.

Salisbury wrote a weekly cooking column for the Morning Sentinel of Waterville, Maine.

She leaves a son, Michael; two grandchildren, Alec and Isaac; a sister, Jean; many nieces and nephews.

Gaetano Guy ‘Buddy’ Patrizzi

Gaetano Guy “Buddy” Patrizzi, 87, of Wethersfield, Conn., died April 6.

He was employed part time in The Hartford (Conn.) Courant’s pressroom for many years.

He leaves his wife, Doris; a daughter, Susan; three sons, Michael, Mark and Stephen; five grandchildren; a great-granddaughter; a sister.

Jo Anne B. (Staiger) Foster

Jo Anne B. (Staiger) Foster, 62, of Medway, Mass., died March 29 at the Milford (Mass.) Regional Medical Center.

She was employed at the MetroWest Daily News of Framingham, Mass., and the Bradford (Pa.) Era.

She leaves her mother, Barbara; her husband, James; a daughter, Jamie; a son, Matthew; three grandchildren; a brother; two sisters.

Helen Druan

Helen Druan, 80, of Whitman, Mass., and formerly of Abington, Mass., died April 5.

Druan was employed at a local newspaper.

Druan leaves a brother, Frank; many nieces, nephews, great-nieces, great-nephews, and a great-great-niece; a significant other, Bob Drew.

The obituaries were written, at least in part, from published reports by Bulletin correspondents Sophie Cannon, Jenna Ciccotelli, Nico Hall, Joshua Leaston, Peyton Luxford, Michael Mattson, Mohammed Razzaque and Thomas Ward, undergraduate students at Northeastern University.

Share:

How to create a website

Kevin Slimp technology
Kevin Slimp technology

Kevin Slimp, technology

Kevin Slimp is director of the Institute of Newspaper Technology.

Email questions to him at
kevin@kevinslimp.com

The Newspaper Institute website (left) was created using Adobe Muse, to allow quick design and total control. The Newspaper Academy site (back) was created in WordPress, to take advantage of plug-ins available for online communities. Shelly’s food website (right) was created using GoDaddy.com’s website builder.

Two weeks ago, I found myself awake at 3 a.m., unable to get back to sleep. After tossing and turning for more than an hour, I decided I might as well get some work done. Checking my messages and social media, I quickly found that I wasn’t the only one who couldn’t sleep.

Shelly, a publisher friend in Minnesota, had been up for hours. I soon learned why.

“Ugh! My new website crashed yesterday and I’m trying to fix it,” she told me. “I got it through GoDaddy and I’m trying to chat with them, but nobody seems to be answering. What should I do?”

Fortunately, I’ve got more websites than … well, I’ve got a lot of websites. That means I’ve become a pro at getting to the bottom of problems before they ruin my day or, in this case, night.

Rather than attempting to get through to someone using the chat function, which Shelly had already tried, I called the customer support number on the GoDaddy.com website. Guess what … someone answered, and was a big help.

Shelly had simply forgotten to “publish” her new site, meaning it worked for a few days while the host waited for someone to click the “publish” button. After the allotted time, the host assumed that the site wasn’t meant to go live and took it offline. That is a very common mistake for folks who are new to website design and one I’ve made myself plenty of times.

If you’re new to creating websites, there are a few things to keep in mind before you begin. Keep this list handy. You might need it someday.

1. Will you be creating the site from scratch, or will you use a template-based system to design your website?

Let’s add another option while we’re on the subject. Maybe you will use WordPress, which is template-based, but requires a good bit of programming here and there.

When I’m designing a new website, the answer varies. When NewspaperAcademy.com was being created (my best friend and I designed and programmed the entire site in one weekend), we used WordPress because the site is an “online community,” meaning it is a membership-based site. WordPress had tools and templates created for online communities that we could purchase.

On the other hand, when I was designing the NewspaperInstitute.com site earlier this week, I wanted to have total control of the design and functionality. I also didn’t have a lot of time. With one afternoon to get the site up and functioning, I turned to Adobe Muse, an application in the Adobe Creative Cloud suite.

Designing a website in Muse is a lot like designing a page in InDesign. Websites are made up of groups of pages, much like documents in InDesign.

Muse allows me to place a picture, video or menu on the page, much like I’d place an element on the page in InDesign. When speed and control are my priorities, I often turn to Muse.

If I’m creating a news site, I’ll probably go with a template-based system such as Bondware.com or Town-News.com. Those are just two of dozens from which to choose. If I’m at a metro paper, I’m looking at robust CMS systems that do everything from take online orders to assembling my site, all while creating the newspaper pages.

2. Where will you register your URL?

The steps to getting a site online are basically threefold:

• Design the site (see Question 1 above)
• Register your URL (website name)
• Upload your website files to a host.

If you want the name of your new website to be KevinIsTheBest.com, you’ll need to find out if anyone else is already using it. Two popular places to register a URL are Network Solutions and GoDaddy. You will find these at NetworkSolutions.com and GoDaddy.com.

I’ve learned it’s best to use one company for website registration. By the time you have a dozen or more websites, it can be hard to keep up with all the hosting details, passwords, etc.

I’ve used both Network Solutions and Go Daddy and both have worked fine. These days, I use Go Daddy whenever I need to register a new domain.

3. Who will host your site?

Websites need space on a server. You might have heard a geek say something about “parking” a site.

Unless you’re hosting your own site, you will begin by selecting a host to park it for you. Folks who are new at creating websites often use the same company they used to register their domain name. That’s fine, and certainly makes remembering where everything is located easier.

Having worked with more than my share of hosts over the years, my current favorite is SiteGround.com. You can have a different favorite. That’s OK.

I like using SiteGround.com (no, I don’t receive an endorsement fee) because I’ve always been able to connect with that site in seconds whenever there is an issue. That’s worth a lot to me.

OK, Let’s go over all that again.

It’s not as complicated as it sounds, but you will get better with practice.

First, design a website, using Adobe Muse, WordPress or some other method. Next, register your domain (website name). Third, find a place (host) to park your website.

Once you have those, you simply upload your files (you’ve probably used FTP before) to the host and update them when necessary.

Now, that wasn’t so hard, was it?

Seriously, I know creating your first website can feel like learning a foreign language.

Don’t be fooled. It’s not that complicated. You need a website, a domain and a host. And maybe an IT pro, but probably not. Shelly got her site online and it’s working very well. I’ve got confidence in you.

Share:

Qualify your advertising prospects

John Foust Advertising
John Foust Advertising

John Foust, advertising

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

Email for information: john@johnfoust.com

john-foust-ad-libs

You might have heard the old story about the door-to-door salesman who was selling vacuum cleaners way out in the country. When a lady came to the door, he dramatically emptied a bag of dirt onto the floor and boasted, “Ma’am, if this vacuum cleaner doesn’t get rid of every speck of this dirt, I’ll eat it.” She said, “Come on in. We don’t have electricity.”

Although there’s almost no chance that that actually happened, it illustrates the importance of qualifying prospects. Ross, who manages the sales team at his paper, told me that the paper places a lot of emphasis on qualifying the businesses to be approached about advertising.

“There’s no use to try to sell something to someone who is not in a position to buy,” he said. “So we do everything we can to look at our marketing products from the other person’s perspective.”

Ross sticks to the philosophy that there are two times to qualify a prospect: (1) Before the conversation and (2) During the conversation. That’s much better than getting bad news after making a presentation. Here’s a closer look:

1. Before the conversation. “When it comes to financial qualifying, a lot of information is available,” he said. “If the company has advertised with us before, we can easily search the files for previous budgets and invoices. And if we’ve done proposals for them in the past, we can get plenty of insights there.

“We’ve made efforts to learn the ad rates of our competitors, Of course, it’s difficult to learn about special deals and discounts, but at least we have a general idea of their starting points. If our target prospect is advertising in other media outlets, we can put together a pretty good profile of their expenses.”

Beyond the budget, Ross encourages his team members to learn enough about their prospects to figure out what kind of marketing they need. Is this a business that traditionally advertises in print? Do their competitors have a strong online presence? Can their customers be categorized as general interest or business-to-business? Is their marketing based on brand identity or special offers? Do their competitors advertise in Ross’ paper? If so, does the salesperson have access to ad response rates?

2. During the conversation. “Through the years, I’ve heard stories about salespeople who leave appointments feeling optimistic, but find out later that there was no way the person could buy an ad program,” Ross said. “At my paper, we don’t want that to happen to our sales team.

“No matter how much we learn in advance, there’s a lot more to discover,” he said. “So when we have face-to-face meetings, we confirm what we’ve learned ahead of time and ask questions to fill in the blanks. We simply tell them that the more we know, the more we can help.”

Ross makes a lot of sense, doesn’t he? Without the right kind of information to qualify prospects, you might face a big, ugly pile of dirt without electricity.

Share:

Murder Ink 2: Sequel returns to the scene of the crimes — newsrooms

By Alejandro Serrano,
Bulletin Correspondent

Gregory Norris reads his contribution to ‘Murder Ink 2’ to an attentive audience.

Reporters will go to great lengths to get to the bottom of something. Or so went Mark Arsenault’s short story, “Hashtag Splat,” from a new book, “Murder Ink 2.”

Arsenault, a metro reporter at The Boston Globe, read his tale about a man who climbs to the top of a bridge and demands to talk to a reporter. When a reporter showed up to the scene, he was met with more demands – even having to take off his pants, unveiling an embarrassing pair of underwear he was wearing – before getting to climb the bridge.

An audience made up of the book’s contributors and guests laughed after hearing that excerpt from Arsenault’s story at the launch of “Murder Ink 2” at a luncheon during the New England Newspaper and Press Association winter convention.

The book is a collection of pulp fiction murder stories with ties to New England newsrooms and features 16 new tales, a number of them continued from the first book, “Murder Ink.”

“We’re glad you’ve contributed,” George Geers, the book’s publisher, said at the book launch Saturday, Feb. 25.

Dan Szczesny, the book’s editor, provided information about the book and a brief introduction for each of the day’s 14 readers at the luncheon, which was at The Chart House at Long Wharf on Boston Harbor. Each reader had four minutes to read a part, if not all, of their story.

Victor Infante, entertainment editor at the Telegram & Gazette of Worcester, Mass., kicked off the readings by taking members of the audience to the scene of a nightclub shooting with his tale, “That Murder Music.”

Others, including sisters Roxanne Dent and Karen Dent, Gregory Norris and Dan Rothman, read about murders with all sorts of newsroom hooks, varying from a reporter following a lead on a local murder to a setting in the early days of print newspapers.

Patrick Sullivan, a general assignment reporter at The Lakeville (Conn.) Journal, read his tale about a beat reporter who longed for a murder in town, to spice up life on the job, until one day a dead body was found.

As authors read their stories, a number of them drew “Oohs” at plot twists from the audience of more than 35 people.

In between the serving of lunch and story readings, Szczesny announced that there will be a “Murder Ink 3” with the same guidelines as the first two books and no deadline (yet) for submissions. Meanwhile, “Murder Ink 2” will be featured at a book event May 2 at the Dunbarton (N.H.) Public Library. Szczesny said other book events are in the works throughout New England.

In 2015, Geers came up with the idea for a New England pulp fiction book. He has published both books through the company he runs with his two daughters, Plaidswede Publishing Co., based in Concord, N.H.

Szczesny said it was not surprising to see a third book being planned because he and Geers had always thought of the book series as having three parts.

“What has been amazing, though, is how much interest and support the series has picked up and how much talent is on display in the first two volumes. That’s what keeps me going and gets me excited about Vol. 3,” he said in an e-mail.

The following read excerpts from “Murder Ink 2”:

Writers Gregory Norris, S.J. Cahill, Robin Baskerville, Judith Janoo, Jeff Deck, and Karen and Roxanne Dent.

Journalists Victor Infante, entertainment editor at the Telegram & Gazette of Worcester, Mass.; Mark Arsenault, metro reporter at The Boston Globe; Patrick Sullivan, a general assignment reporter at The Lakeville (Conn.) Journal; and Dan Rothman, columnist for the New Boston Bulletin.

Teacher Jonathan Dubey, physicist Stephen Wilk, and Sarah Parker, who read for her grandfather, Oreste “Rusty” D’Arconte, retired publisher of The Sun Chronicle of Attleboro, Mass.

The individual on the right read excerpts from ‘Murder Ink 2.’ All are the authors of the stories they read except Sarah Parker, who read the story written by her grandfather, Oreste ‘Rusty’ D’Arconte, retired publisher of The Sun Chronicle of Attleboro, Mass.

Copies of “Murder Ink 2” — $19 apiece
Available at www.nhbooksellers.com

Murder Ink 2

2017-New-England-Newspaper-Convention-logo
George Geers
Dan Szczesny
Mark Arsenault
Patrick Sullivan
Gregory Norris
Judith Janoo
S.J. Cahill
Karen Dent
Victor Infante
Dan Rothman
Stephen Wilk
Sarah Parker
Jonathan Dubey
Jeff Deck
Roxanne Dent
Robin Baskerville

The audience at the launch of ‘Murder Ink 2’ included writers who contributed to the book and guests.

Share:

Industry News – Mar 2017

Newspaper-industry-news

Mobile/Online News

Social Media News

Legal Briefs

Industry News

Share: