Calendar Of Events

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Jun
21
Fri
Crafting sharp and responsible headlines for your political stories
Jun 21 @ 11:30 am – 12:30 pm

Headlines are the most important starting point of a story. A good one both informs and piques a readers’ interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories.

Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar examining the craft of writing and framing a headline for a political story; the different types of headlines to use depending upon the story; and the pitfalls of using sensationalized or misleading language. Participants will practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for your 2024 election coverage.

Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will teach participants how to:
– Rethink the basics: What is the point of a headline?
– Balance SEO needs for story promotion without using misleading language
– Be inspired with ideas for word choices that balance engagement and responsibility
– Practice writing and rewriting headlines

Aug
13
Tue
Make a Media Kit that Sells in 2024
Aug 13 @ 1:00 pm – 2:00 pm

In under an hour, you’ll receive:
* The seven “must-haves” in every media kit
* Examples of media kits from successful publishers
* A media template in (Google Slides) that you can use today

Hosted by Kenny Katzgrau, Publisher of redbankgreen.com and creator of Broadstreet and co-Hosted by the amazing Annette Batson, Advertising Director, Montclair Local.

A free Local Media Association webinar.