Calendar Of Events

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Oct
6
Thu
NENPA U: Scoring Big in Times of Economic Uncertainty
Oct 6 @ 2:00 pm – 3:00 pm
NENPA U: Scoring Big in Times of Economic Uncertainty

NENPA members contact Tara Cleary at t.cleary@nenpa.com, for the free registration code.

In This Webinar:

This webinar, which will have a FOOTBALL THEME, will give you the “Xs & Os” on how to score BIG on the advertising field. At AdCellerant, the pandemic and the uncertainty of 2020 created a unique challenge for our print partners. We will open the playbook to our winning strategies that helped many partners not only survive – but THRIVE through that difficult time.

• Assessing/accepting the field conditions (economic field)
• Understanding your opponent (local competition)
• The all-important running game (Local SEO)
• The passing game – when to throw short and when to go long! (Small Device-ID campaigns vs Full Omnichannel Approach)
• Crucial 2nd Half Adjustments (When to modify the sales game plan)
• Football needs cheerleaders (Cheering on successes and multiplying them)

About the Presenters:

Ben Bouslog is the vice president of Business Development for AdCellerant, a tech-enabled marketing services company. AdCellerant partners with publishers to leverage their turn-key solutions to drive digital revenue streams. Ben’s experience spans 8+ years in the digital space with a background in ad operations that gives him an intimate familiarity with how digital really works and the value it can bring to any advertiser or media organization. His favorite part about working with media companies is helping them to realize and actualize the opportunities to connect with the businesses in their communities more than ever before. With experience in SEO, SEM, video, OTT, social media and a specialty in programmatic, he’s been able to help hundreds of media companies grow their digital revenue streams and supported thousands of advertisers by connecting them with their target consumers.

Ken Campbell is a Business Development Manager at AdCellerant. Ken is an experienced self-starter with 25 years experience in retail sales, direct marketing, print advertising, and B2B sales. A promotions and marketing expert, Ken grew a single automotive client into a multi-million-dollar direct mail firm before pivoting to the world of digital advertising. Over the years, Ken has worked with over a thousand different businesses – developing marketing plans both big and small – and acting as a trusted advisor to his clients.

Oct
12
Wed
Authentic Listening: How to Grow a Diverse Audience By Building Trust
Oct 12 @ 2:00 pm – 3:00 pm

Join Caroline Bauman (Community Engagement Editor, Chalkbeat), Emma Carew Grovum (Founder, Kimbap Media), and Terry Parris, Jr. (Public Square Editor, Headway, New York Times) for a free discussion on building a diverse audience for your news organization. They’ll talk about relationship building, internal audits, active listening, and practical takeaways for anyone interested in growing and diversifying their audience.

Oct
13
Thu
NENPA U: Syncing Print with Digital Subscribers
Oct 13 @ 2:00 pm – 3:00 pm

NENPA members contact Tara Cleary at t.cleary@nenpa.com, for the free registration code.

In This Webinar:

Subscribers are looking for a seamless user experience across platforms. Many newspaper publishers are focused on increasing digital usage for print subscribers and vice versa.

In this webinar, Matt Larson from Our Hometown will discuss some of the tools being used by newspaper publishers to increase digital usage for print subscribers and vice versa. He will focus on one new technology for syncing Naviga’s CircPro print subscribers with digital memberships on WordPress.

About the Presenter:

Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Its mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers. He is also the publisher of “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy, and industry news/events.

Oct
14
Fri
Improving your election coverage for people with disabilities
Oct 14 @ 11:30 am – 12:30 pm

Midterm elections are Nov. 8. Are you prepared to be a watchdog for disabled voters in your communities? What is your newsroom doing to ensure your election coverage is useful and accessible for disabled voters? How are you covering voter rights and accessibility leading up to and on Election Day?

More than 61 million Americans live with disabilities, yet they remain underrepresented in journalism produced by U.S. newsrooms. As a decisive midterm election approaches, recent coverage shows state and local measures intend to: reduce voting by absentee ballotlimit access at polling locations, and limit information explaining how people with disabilities can cast their ballots.

On Friday, Oct. 14 at 11:30 ET, join the National Press Club Journalism Institute for a virtual discussion among experts in voter access, disability representation, and accessible news coverage on best practices to cover disabled voters and to highlight voting access issues they may face. Registration for this program is open; it will take place on Zoom.

Panelists include:

We hope you’ll join us for this important conversation, supported with funding from the Gannett Foundation. Please email Beth Francesco, deputy executive director for the Institute, with questions.

Oct
21
Fri
Covering Food Insecurity: Access, hunger, and empathetic reporting
Oct 21 @ 11:30 am – 12:30 pm

Most people know what it is to get hungry. But persistent hunger and a lack of access to convenient and affordable healthy foods is something much more, disproportionately affecting communities already underrepresented in news coverage. Food insecurity can be difficult for journalists to cover consistently because of its seeming invisibility.

Food deserts and insecurity throughout the U.S. are growing and have gained attention as cities have experienced higher rates of food insecurity during the coronavirus pandemic. As school-age students return to classrooms this fall, they’ll do so without the universal meal waivers that have helped struggling families through the last two years. And the May 14 mass shooting at a Tops Friendly Markets store in Buffalo, New York, brought attention to food inequities in the predominantly Black community while the store remained closed after the attack.

These communities are in your coverage area, and reporting this deeply important, fundamental access issue is critical to finding solutions. Register today to join the National Press Club Journalism Institute at 11:30 a.m. ET on Friday, Oct. 21 for this discussion via Zoom about what journalists can cover at the intersection of food access, community impact, and systemic racism.

Participants will learn how to:

  • Identify food deserts and food insecurity issues within your community and their root causes
  • Shift from reactive to proactive coverage
  • Consistently connect food insecurity stories to root causes in coverage
  • Cover food insecurity issues with empathy and care for individuals
  • Keep up to date with resources and tools to report on the issue