New England Newspaper & Press Association

This is a follow-up to Writing Workshop 101. Edward Fitzpatrick is a Rhode Island-based reporter for the Boston Globe, where he writes about state government and Rhode Island politics. He has won numerous awards from the Rhode Island Press Association for a wide range of stories, from spot news to education coverage to business features and profiles, and received special recognition in 2022 for his innovative and insightful coverage of state and local elections. As the host of the weekly Rhode Island Report podcast, he has interviewed local luminaries, national and state politicians, and other newsmakers. He’s a familiar face at local political debates, where he frequently serves as moderator, and he co-hosts and moderates live events for the Globe as part of “Rhode Island Report Live.”

In this free webinar, you’ll learn:
– How much your digital advertising should cost
– How to sell digital for real money, not “digital dimes”
– How to build packages for mom/pops AND $100k whales

DON’T fall into the trap of:
– Thinking that your site traffic needs to dictate pricing
– Looking at other publishers to figure out your pricing (they’re probably as confused as you are)
– Underselling and underpricing the real value that you provide

Hosted by Kenny Katzgrau, Publisher of Red Bank Green and creator of Broadstreet. Joining him will be Charity Huff, Publisher of 5280 Magazine and owner of January Spring.

You’ll walk away from this workshop with a clear plan to figure what you should be charging for your display, newsletter, and sponsored content packages along and gain rock-solid confidence in the result.