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Important industry news for New England newspapers

Speaker advises marketing events for newspapers’ revenue, audience growth

Jason Taylor has become like a traveling evangelist, and his message and mission is event marketing.

After spreading the word throughout most of the country, Taylor is bringing his event marketing message to the New England Newspaper Conference in Natick, Mass., Oct. 9. His presentation will bring to his audience Taylor's message about the potential of event marketing to produce revenue and bigger audiences for newspapers.

“I’ve been speaking for years, but the event marketing has taken a life of its own,” he said...

Exploring strategies for social media that succeed

New England newsrooms have experimented with social media strategies, discovering techniques that connect with their audiences.

Four social media experts will come together at the New England Newspaper Conference Oct. 9 to discuss what is happening in some of those newsrooms.

Anne Brennan, digital editor of the Cape Cod Times of Hyannis, Mass., will head the panel as discussion moderator. The panel will also include Adrienne Lavidor-Berman, Noah Bombard and Caroline O’Donovan.

Tackling delicate balance in police-press relationship

The recent riots in Ferguson, Mo., highlighted the schism that often surfaces between reporters trying to do their job of gathering news and police trying to control volatile and sensitive situations – and controlling the information available to the press.

The difficulty of covering police responses to unforeseen crises will be discussed by one of the panels at the New England Newspaper Conference Oct. 9 in the Crowne Plaza hotel in Natick, Mass.

The panel will be led by Jonathan Kellogg, executive editor of the Republican-American of Waterbury, Conn., and a veteran of 40 years in newsrooms..."

Speaker to point way to improved audience metrics

As the 21st century has forged journalism into the Internet age, publications across the news industry have struggled to determine ways to sufficiently monetize online content. At least one expert thinks that there is plenty of money to be made via the Web. “The digital advertising business has grown pretty rapidly,” said Tom Drouillard, chief executive officer, president and managing director of Alliance for Audited Media, which audits the audience reach of news media. “It’s really not that much different than the traditional print side, except we don’t have that assurance right now just yet.”...

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