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Top ad sales trainer among speakers for NENPA’s annual winter convention
2014 New England Convention Speaker
Planning and preparations for the New England Newspaper and Press Association’s annual winter convention are underway, and among the marquee speakers will be Kelly Wirges, president of ProMax Training & Consulting Inc. of Omaha, Neb.
Wirges will present two sessions on the first day of the convention, Friday, Feb. 7: “Leading through Change” and “Effective Recruiting and Hiring for Your Ad Sales Team.”
The convention will continue through Saturday, Feb. 8, at its traditional location, the Boston Park Plaza Hotel....
Wirges will present two sessions on the first day of the convention, Friday, Feb. 7: “Leading through Change” and “Effective Recruiting and Hiring for Your Ad Sales Team.”
The convention will continue through Saturday, Feb. 8, at its traditional location, the Boston Park Plaza Hotel....
Globe owner John Henry to sell Telegram & Gazette
One month after gaining control of the Telegram & Gazette, Boston billionaire John W. Henry put the newspaper up for sale Tuesday, indicating he would like to find a local buyer for the 147-year-old Central Massachusetts publisher.
"I think it's important for the Telegram & Gazette to be under local ownership," he told a gathering of the newspaper's staff in the newsroom Tuesday afternoon. "I have been talking to local people who have expressed an interest. There's absolutely nothing imminent."...
"I think it's important for the Telegram & Gazette to be under local ownership," he told a gathering of the newspaper's staff in the newsroom Tuesday afternoon. "I have been talking to local people who have expressed an interest. There's absolutely nothing imminent."...
Native content in digital ads seen as next step for publishers
Native advertising is the future for digital newspapers to earn revenue, according to Frank Maguire, East Coast sales director of Sharethrough, a San Francisco-based digital ad company that specializes in integrating brand content on websites.
Maguire spoke to about 55 people at the New England Newspaper Conference Oct. 10 at the Crowne Plaza hotel in Natick, Mass.
Maguire said that “native advertising is matching the form and function of a page and integrating that with content” that is organic to the page. Unlike traditional digital advertisements such as banners and pop-up windows, which are characteristically disruptive, native ads work to secure users’ interest by conforming to a page’s regular content, he said...
Maguire spoke to about 55 people at the New England Newspaper Conference Oct. 10 at the Crowne Plaza hotel in Natick, Mass.
Maguire said that “native advertising is matching the form and function of a page and integrating that with content” that is organic to the page. Unlike traditional digital advertisements such as banners and pop-up windows, which are characteristically disruptive, native ads work to secure users’ interest by conforming to a page’s regular content, he said...
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New England Newspaper Convention
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