Strategies for engaging and retaining subscribers start with understanding those subscribers’ interests and behaviors. Register today for a free 1-hour conversation at 3 p.m. ET on Sept. 28 with Erik Zenhausern, Director of Acquisition and Retention at Newsday, and Pat Leader, the Director of Audience and Consumer Revenue at the Spokesman-Review, facilitated by Gwen Vargo, API’s Director of Reader Revenue. These two industry leaders will share ways they have revamped their retention strategies to reduce the churn of digital subscribers.
Registration is free and open to anyone whose job entails attracting and retaining subscribers to a news publication.