Coronavirus Webinars and Live Events

In today’s competitive landscape, achieving notable wins in subscriber acquisition and retention is becoming increasingly challenging. The key to overcoming these hurdles lies in innovation data-driven insight and more creativity than ever before. In this webinar, Kyle Whitfield of The Advocate will dive into how leveraging a CDP can transform your subscription strategy. Discover how testing and learning with CDP insights can lead to better outcomes, whether it’s enhancing subscriber acquisition, boosting retention rates, or gaining efficiencies for decision-making. We’ll cover:

• How to test and learn with a CDP: Learn how a CDP can be your secret weapon in refining subscription strategies. We’ll explore how to use data to test theories, derive actionable insights, and put successful strategies into practice.
• Practical steps to optimize subscription efforts: Gain actionable tips on how to effectively implement CDP-driven strategies to enhance your subscription model, improve customer engagement, and achieve measurable results.

A free Local Media Association webinar presented by Kyle Whitfield, Vice President of Consumer Revenue at The Times-Picayune | Advocate | Acadiana Advocate | Shreveport-Bossier Advocate.

In this NENPA University webinar, Steve Rosenfeld, General Partner, Bluefin Technology Partners, LLC will explore strategies and insights to help you optimize your classifieds section, driving engagement and revenue while delivering a seamless experience for both advertisers and readers.

Whether you’re looking to enhance your print classifieds or expand into digital, this session will equip you with the tools and knowledge to succeed in today’s evolving media landscape.

About the presenter:

Steve Rosenfeld has been a prominent figure in the newspaper technology industry since 1983. Throughout his career, he has held leadership positions at several notable companies, including Atex, Mission Critical Technologies, Edgil Associates, and Adstar, where he specialized in marketing innovative solutions worldwide.

In 2007, Steve co-founded Bluefin Technology Partners, LLC, alongside his friend and colleague Rich Grover. Under their leadership, Bluefin has emerged as a leading provider of print and digital classified advertising solutions, enabling media organizations to enhance their local presence and deliver exceptional user experiences for subscribers and advertisers.

Steve resides in Andover, Massachusetts. He earned an MBA from Northeastern University and a BBA in Accounting from the University of Massachusetts, Amherst.

Not everyone we’re trying to reach with our news coverage is coming from a shared set of facts. When journalists publish something they accept to be true — such as the results of an election — what happens when that statement feels like an unsettled opinion to some of your audience? How can you as a journalist back up the facts you’re sharing? How can you show that your work is fair, accurate, and trustworthy? In this training, we’ll walk through how to bring your reporting receipts by explaining how and why you stand for facts and how you consistently source information and stories.

In this training series, Trusting News focuses on quick, actionable steps journalists can actually DO ahead of the 2024 election to help coverage feel credible and accessible to a larger audience.

Here’s what you can expect: In each session, we’ll spend 45 minutes focusing on how journalists can take action. We’ll include perspectives from partner journalists and show examples of how they’ve implemented these strategies in their own newsrooms. Then we invite you to stick around for another 15 minutes if you have questions or want help brainstorming.

Learn how incorporating audio content can unlock improved engagement and revenue opportunities for your publisher site. A free Local Media Association webinar presented by Travis Albritton, Head of Marketing, Amaze Media Labs.

In the wake of Vice President Harris’s official nomination as the Democratic candidate for President, issues about how the press covers female candidates running for public office (particularly when a candidate is also a woman of color) are again on full display, both obviously and subtly. The Shorenstein Center is hosting a timely panel discussion with journalists and scholars about how the media has seeded, promoted, and occasionally knocked down bias, sexism, and misogynoir in public discussions about female politicians, and what the research says about how this coverage has changed in recent years (if at all). Shorenstein Center Director Nancy Gibbs will moderate. This event is co-sponsored by the Women and Public Policy Program at HKS.

For a full list of speakers and more information click here.

Find out how a regional city magazine fine-tuned their branded content program with content that is generating a significant audience, designed packages that have increased value and revenue, and implemented distribution strategies that are outperforming clients’ expectations.

A free Local Media Association webinar presented by, Kelly Travis, Director of Marketing & Revenue Operations, SLM Media Group, and David Arkin, CEO of David Arkin Consulting.

Google’s recent changes (the helpful content update, AI overviews) may have you scratching your head on what to do to ensure your traffic appears at the top of a search results page. In this session, we’ll look at the technical and content-focused tactics that will ensure you’re winning the local SEO game.

A free Local Media Association webinar presented by David Arkin, CEO of David Arkin Consulting.

Vertical video is incredibly hot and not just with audiences, advertisers love it as well. In this session, we’ll explore the trends with Reels, how to create more videos, and strategies you can use to begin monetizing them.

A free Local Media Association webinar presented by David Arkin, CEO of David Arkin Consulting, and Emilie Lutostanski, content strategist, David Arkin Consulting.