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Coronavirus underscores the breadth of business reporting

The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of lives.

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Journalism Primer: A Guide to Community News Coverage,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com

Reports addressing the health and safety of citizens are obviously center stage. At the same time, the pandemic has spawned a range of stories focusing on our worksites – the places we earn a paycheck as employees and purchase products and services as consumers. Business lockdowns and restrictions have redefined commerce and reshaped daily routines. 

Business news from all aspects deserves extra attention during these extraordinary times. This is also an opportunity to think about expanded business coverage during ordinary times. Stories about employers and employees have a big impact on communities. What happens at the workplace might even overshadow a decision of a local governing body. Yet, many newspapers struggle for consistent coverage of employers and employees.

It’s impractical in many newsrooms to devote one person to report on business. Editors and reporters still can incorporate business coverage into their everyday regimen of assignments. The first step is to brainstorm stories on a regular basis similar to examining coverage of local government or sports.

Here is one list:

When is the last time you compared and contrasted local employment with statewide statistics? Take it a step further, and identify a feature story representing specific trends. Present the trends and data in graphically pleasing, easy-to-understand formats. If online, make the data interactive, searchable and alive. 

How are businesses grappling with health care costs, and what is the impact on employees?

Is your community facing a workforce shortage? What steps are companies taking to attract and retain qualified workers?

Do companies provide on-site child care? Share the best practices.

What is the local landscape of in-home businesses?

How important are exports to the bottom line of businesses? Provide a local perspective into the global economy.

Who are the winners and losers in the international trade wars?

What sustainability measures are companies implementing to respond to consumer demand for a green economy?

Has the role of long-term care facilities changed as people live longer and programs are in place to help them stay in their own homes?

How important is e-commerce to local merchants? Are companies hindered by lack of broadband access? How are businesses best getting their messages to customers? Facebook? Web? Phone? Videoconferencing? 

The stories are limited only by staff resources. As with any beat, newspapers will soon discover that the more attention devoted to the broad definition of business news, the more ideas that readers will forward.

Credible and ongoing coverage of employers and employees can lead to increased advertising revenue as well. Be clear, this does not mean saying “yes” to every advertiser’s request for news coverage. Newspapers are in the strongest position by maintaining a clear separation between news and advertising. That’s in the best interests of both your advertising and news departments.

At the same time, news and advertising departments should explore shared opportunities.  Newsrooms are regularly approached to publicize such events as Manufacturers Week or Small Business Week or Nursing Home Week. As you discuss news coverage, think about ways to generate revenue, too. Identify possibilities for a special section. Maybe even sponsor an event in conjunction with, say, the local chamber of commerce or manufacturers association. Investigate all platforms for news and advertising from print to digital.

Here’s a worthwhile exercise for all newspapers.

Take a quiz in your newsrooms. You all can likely name the members of the city council or school board, local lawmakers, the county administrator. But how many can name the city’s five largest employers, or the names of their CEOs, or the top corporate contributors to the local United Way? Have you ever toured these facilities or met the owners or management team? It’s fairly common for the downtown retailers to convene at a local restaurant for morning coffee. Have you ever attended?

Improving business coverage is a shared responsibility. Businesses must be comfortable that reporters can get the story right, and reporters deserve to have all the facts including those that may not be so flattering. Editorial and advertising staffs must have a common understanding of what is worthy of a story and what warrants an ad.

As a first step, begin a conversation within your newspaper and with your business community. Identify the opportunities and challenges, and then make a plan. Building business news into your everyday coverage will spell dividends for news and advertising departments.

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First Amendment Watch Releases a Citizen’s Guide to Recording Police

New York University First Amendment Watch | June 10, 2020

In response to the nationwide demonstrations against police brutality, NYU’s First Amendment Watch is publishing a guide informing citizens of their right to record the police in public places.

Many millions of people now have the capability to document news in a way that only journalists and film crews could do in the past, and the videos they capture have played an important role in shedding light on police misconduct.  

The video of George Floyd’s brutal death at the hands of the Minneapolis police, as well as the hundreds of videos taken by bystanders documenting use of force by law enforcement against peaceful protestors, underscores the role that journalists and the public play in illuminating misconduct. 

The First Amendment right to record public officials such as the police performing their official duties in public is central to our democracy. Without the ability to document and disseminate such information, citizens would lack an indispensable tool for keeping the public informed, and for holding their leaders accountable.
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SPLC Releases High School Budget Advocacy Toolkit

Student Press Law Center

COVID-19 should not mean the end of student media at your school. Student journalists provide an essential service to their community; in the wake of COVID-19, high school student journalists have provided the glue to hold the school community together, and have kept the student body apprised of critical changes to their school year and information about the ways schools are working to keep students safe, healthy and educated.

Schools and districts are making difficult financial decisions in the coming months, but changes to the funding, structure or existence of the student media program will have ramifications for the entire student body. And, unfortunately, some schools may use COVID-19 budget constraints as an excuse to weaken or eliminate student media for other than financial reasons.

If you suspect your program may be eliminated or weakened as a result of COVID-19 budget cuts, this toolkit is for you. This toolkit is intended for advisers, students and parents to respond to a number of scenarios. If you are facing a cut to your program that is not detailed here, the strategies within these toolkits should still work for you. 

If you suspect your program being targeted, in whole or in part, because of the content of past, present or future student media coverage, contact SPLC’s free legal hotline right away. Adviser retaliation and content-based financial changes are censorship, and our attorneys may be able to help.
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Deadline June 20 for SPJ Eugene C. Pulliam Awards

The deadline for these two annual award programs from the Society of Professional Journalists is midnight ET on June 20, 2020.

Eugene S. Pulliam First Amendment Award

Established by the Sigma Delta Chi Foundation, the Eugene S. Pulliam First Amendment Award recognizes, with a $10,000 award, accomplishments on behalf of First Amendment freedoms by an individual, group of individuals or an organization.

Mr. Pulliam, who died in January 1999, was publisher of The Indianapolis Star and The Indianapolis News until his death and was well-known for consistently supporting activities which educated the public about First Amendment rights and values. The Foundation has established this annual award to honor those committed to the same goals and as a tribute to the professional contributions that he made to journalism.
More information

Eugene C. Pulliam Fellowship for Editorial Writing

The Pulliam Editorial Fellowship awards $75,000 to an editorial writer to help broaden his or her journalistic horizons and knowledge of the world. Provided by the SDX Foundation, the award can be used to cover the cost of study, research and/or travel in any field.

The Eugene C. Pulliam Fellowship is a Sigma Delta Chi Foundation program. The Society of Professional Journalists first offered the fellowship in 1977, when Nina Pulliam provided funding for the program. It honor Mrs. Pulliam’s husband, one of the original members of the Society, which was founded in 1909 as Sigma Delta Chi.
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Mobile ad engagement rises during pandemic, now starting to fall

Mobile Marketer | Robert Williams | June 9, 2020

The coronavirus pandemic led to a surge in engagement with mobile ads as people spend time more time using their smartphones for entertainment and to stay connected during lockdowns.

MobileFuse’s data show a dramatic increase in engagement during those lockdowns followed by a steady fall as many regions in the U.S. begin to reopen.

Women have shown the highest level of engagement, ranging from 0.48% to 0.67% during different stages of lockdowns, but men are catching up with a level of 0.52% as the economy begins to reopen. Rural and suburban areas have shown higher engagement rates than urban areas, per MobileFuse.

The levels remain somewhat elevated, but may decline back to normal as people leave their homes more often, get back to work and spend less time glued to their mobile devices.
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Advertisers prepare for an uncertain summer

DIGIDAY | Seb Joseph | June 10, 2020

The third quarter in the most normal of times is a media lull, landing smack dab in the middle of languid summer months, used more as a preparation for the critical fourth quarter to end the year. This summer, advertisers have their plates full as they settle into the most unusual summer in memory.

Advertisers are scrapping their original plans for 2020 as they adapt to new consumer behaviors brought on by months of quarantine and continued social distancing guidelines.

Most (52%) are still working on those revisions, per a survey of 151 marketers and agency execs from Advertiser Perceptions. And just three in 10 (29%) of those surveyed said they already have a new strategy in place.

While this summer would seem ideal for companies to reboot, few can afford to go dark, coming off a written-off second quarter.

More than half of advertisers still plan to ramp up ad spending in the third quarter, while 28% are accelerating spending before the end of June, per Advertiser Perceptions.
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Floyd protests powered by freedoms of assembly, petition.

Two of our least-known freedoms, petition and assembly, are at the heart of our nation’s most profound changes.

Today, those two freedoms are powering a deep national conversation both in person and online involving millions of us about how we should deal with racism, bigotry and criminal justice in the wake of George Floyd’s death while in police custody in Minneapolis.

Gene Policinski First Amendment
Gene Policinski is president and chief operating officer of the Freedom Forum Institute. He can be reached at 
gpolicinski@freedomforum.org, or follow him on Twitter at @genefac.

Some of those conversations have been marred by the violence inflicted by a relative few. As the final words of the First Amendment’s 45 words provide, we have the constitutional right “peaceably to assemble, and to petition the Government for a redress of grievances.”

Stores have been looted and buildings set afire. Journalists have been attacked, injured and arrested in multiple cities while reporting on the protests. And at last count, well over 1,000 demonstrators have been arrested and many more thousands have been teargassed, hit with pepper balls, beaten or taken into custody in police sweeps. 

Serious situations, to be sure. But we would be wrong to permit those very visible and tragic moments to distract us from, first, grieving with Floyd’s family, and second, keeping sight of the larger point that, from police procedures and racial profiling to economic inequality and its impact across society, we have national problems to solve.

Nothing in those 45 words instructs how assembly and petition are supposed to work. But we’ve often taken to the streets when facing our nation’s most profound times to let our voices be heard. And #walkwithus shows signs of being a long-running rallying point, much like #blacklivesmatter and #metoo

Protest has served as both a release and a megaphone for views that range from “Occupy Wall Street” to the Tea Party movement to those protesting COVID-19 stay-at-home orders.

The 1963 March on Washington for Jobs and Freedom has a place in history firmly rooted as the setting for one of the nation’s most galvanizing public speeches: The Rev. Martin Luther King Jr.’s “I have a Dream” speech. 

Assembly has been the tool of choice for those supporting “March for Our Lives” in the wake of the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., and for the annual anti-abortion marches across America. 

From women marching in the 19th and early 20th centuries to demand the right to vote, to the modern civil rights movement’s demand in the 1950s and ’60s for an end to legalized racial discrimination, formal policy and laws have come about because people of like minds gathered and petitioned government for change – and in the process, touched the minds and conscience of the nation.

The nation’s newest tools for conversation, declaration and self-examination are flooded with each as a result of Floyd’s death.

  • The Facebook and Instagram accounts of many celebrities, magazines, even restaurant sites have turned from the usual plot discussions and topics to calls for solutions to racial discrimination, and prosecution of the police officers who were involved in Floyd’s death.
  • In Nashville, award-winning investigative journalist Phil Williams posted old photos and newspaper headlines from that city’s history of protests, as different as black men and women fighting racial discrimination during the civil rights era are to largely white conservatives angered decades ago by a proposed state income tax (and reported to have thrown rocks through Statehouse windows).
  • At #walkwithus, comments ranged widely – from one woman referring to some police action against protesters saying “Wow. White folks getting a small taste of what it’s like to be us” to “I feel your pain to the core of my being” to “the power of our ‘millennial’ generation is the ability to leverage our power of being instant authorities on the indelible ink of the Internet … the challenge now is to keep doing it with integrity.”
  • Facebook staff – in a rare public rebuke of the social media giant, staged a virtual walkout Monday in protest of the site’s continued posting of what the employee group called “inaction on inflammatory posts” around the Floyd protests by President Donald J. Trump.

Even police in multiple cities have – at times to the surprise of demonstrators – joined protesters in visible ways to make a larger statement than their role might suggest: 

  • In Flint, Mich., Genesee County Sheriff Chris Swanson spoke and then marched with demonstrators who were met by police officers in riot gear, local affiliate WEYI reported. 
  • In Portland, Ore., New York City, Coral Gables, Fla., Washington, D.C., and Des Moines, police officers knelt in solidarity with protesters.

Protest’s long history in America extends, as most school children learn, to before the nation was founded in the Boston Tea Party to the Liberty Tree movement in which colonists gathered around a tree to decry – and sometimes hang British administrators in effigy. 

Such protests and assemblies have also provided searing images – intended or not – of moments when the nation’s views were shifting on a particular issue. An iconic photo of peaceful crowds along the Reflecting Pool on the National Mall during King’s “Dream” speech remains an indelible image of the hundreds of thousands who gathered that day. And the searing pain shown by 14-year-old Mary Ann Vecchio, kneeling over the body of Jeffrey Miller, who was fatally shot by the Ohio National Guard moments earlier, freezes in time the impact – and risks taken – by student-led protests against the Vietnam War.

The nation’s founders didn’t give a timetable for change as a result of peaceful assembly and petition for change. Rather, they had a belief in future generations – that discussion and debate, even if rough and tumble, without government interference would lead to decisions benefiting the greatest number of us.

Slowly and at times imperfectly, our public self-review process of assembly and petition generally has propelled us to toward the best solution for all. 

We’re a better society for the open and sharp turmoil over issues concerning minority, LGBTQ and women’s rights, and the extent to which personal religious liberty can be guaranteed along with safeguards from discrimination and bias. 

The meaning and impact of protests by many over George Floyd’s death at least seems likely to outlast the damage done by a few. The nation’s founders enacted protections for our core freedoms so that we could adapt, reform and improve – but it’s up to us to use those freedoms. 

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Webinars and Live Events June 8-12

As coronavirus declines across New England, hopefully things are trending in a positive direction in our newsrooms and advertising departments. There are some great webinars and live events happening this week to assist both your editorial and business departments.

For publishers there are two events that will provide resources as you think about how your operations will move forward as business reopens. On Wednesday, Things to consider to help leaders and employees move forward in this ever-changing world and on Thursday, Self Care for Journalists, which will also discuss how to create a healthy work environment for employees.

For ad directors and revenue officers on Friday, veteran ad sales coach Ryan Dohrn will share 7 ways to re-ignite the marketing conversation with style, ideas, and realistic expectations.

For editors and journalists there are events focused on how to stay safe while covering demonstrations and protests. Tonight, SPJ New England chats with Lucy Westcott of the Committee to Protect Journalists and on Thursday, Stay Sharp and Safe While Covering Protests. Also on Thursday, Self Care for Journalists, which explores creating balance and maintaining your emotional and physical wellness as journalists.

For photo journalists, every Tuesday in June, the Society of Professional Journalists International Community presents their #ICTalks series. This week featuring a conversation with National Geographic photographer George Steinmetz.

Monday, June 8 at 6 pm EDT
A chat with Lucy Westcott of the Committee to Protect Journalists. – Westcott’s area of focus is safety issues for women journalists in non-hostile environments, including online harassment. Presented by the Society of Professional Journalists New England Chapter.

Tuesday, June 9 at 7 pm EDT
#ICTalks: A Conversation With George Steinmetz – The Society of Professional Journalists International Community continues its series of talks with American photographer George Steinmetz, best known for his exploration and science photography. A regular contributor to National Geographic magazine, Steinmetz has examined subjects ranging from global oil exploration, the latest advances in robotics and the innermost stretches of the Sahara.

Wednesday, June 10, 3-4 pm EDT
Things to consider to help leaders and employees move forward in this ever-changing world – This webinar is intended to provide practical ideas to help business and HR leaders navigate in these unprecedented times. Presented by America’s Newspapers and Susan Davidson Talmadge. Free to NENPA members.

Thursday, June 11, 2-2:30 pm EDT
Stay Sharp and Safe While Covering Protests – As demonstrators take to the streets across the country, you may be asked to get the story. You’ll be heading into a volatile situation with the additional layer of safeguards against the coronavirus. You need to be prepared. This course is being offered tuition-free. If you have the means, please pay what you can to support the work of the nonprofit Poynter Institute

Friday, June 12, 2 pm EDT
Getting Advertisers Back: Strategies to Re-Ignite the Marketing Conversation – Veteran ad sales coach Ryan Dohrn will share 7 ways to re-ignite the marketing conversation with style, ideas, and realistic expectations. Sponsored by The Magazine Manager and The Newspaper Manager.

NENPA University Webinars – presented by Online Media Campus and free to NENPA members. Contact Christine Panek for registration information at c.panek@nenpa.com.

Thursday, June 11 at 2 pm EDT
Self-Care for Journalists – Creating balance and maintaining your emotional and physical wellness is as important as ever for journalists. We’ll discuss some ideas on how to create that balance to best take care of yourself.

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Free Knight Center Online Course Equity and Ethics in Data Journalism

Incorporating data into journalistic projects is a popular and effective way to engage audiences and convey large sets of information. However, if journalists are not careful, it can also mean including inequity and hidden bias into your storytelling.

That’s why the Knight Center, with support from the Knight Foundation, is offering the Massive Open Online Course (MOOC), “Equity and Ethics in Data Journalism: Hands-on Approaches to Getting Your Data Right,” taught by data expert Heather Krause. The four-week course runs from June 22 to July 19, 2020, so register today!

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