The coronavirus pandemic led to a surge in engagement with mobile ads as people spend time more time using their smartphones for entertainment and to stay connected during lockdowns.
MobileFuse’s data show a dramatic increase in engagement during those lockdowns followed by a steady fall as many regions in the U.S. begin to reopen.
Women have shown the highest level of engagement, ranging from 0.48% to 0.67% during different stages of lockdowns, but men are catching up with a level of 0.52% as the economy begins to reopen. Rural and suburban areas have shown higher engagement rates than urban areas, per MobileFuse.
The levels remain somewhat elevated, but may decline back to normal as people leave their homes more often, get back to work and spend less time glued to their mobile devices.