A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair campaign practices without contacting the accused for a response. A family member gets emotional over the publication of an accident photo.

These scenarios plus many more are excellent topics for newsroom discussion. Most editors will likely respond directly to the individuals who raise the questions.
But how many newsrooms explain their policies and operations to readers on a regular basis? A column by the editor or publisher should be a fixture if you want to connect with readers.
Fresh off a contentious election season, this is an excellent time to review and identify ways to communicate with readers. Election coverage always prompts questions from readers on everything from candidate announcements to the rollout of press releases to treatment of letters to the editor.
My recommendation: Be on the offense. First, don’ let questions fester. Respond immediately to individual inquiries. Second, communicate with your entire readership. If the question is on the mind of one person, it’s likely piqued the interest of others, too.
Educating readers on a variety of topics should be a priority. What are your guidelines for wedding, engagements and obituaries? Do you publish photos of all proclamations – why or why not? What circumstances warrant publishing the salaries of public officials? Which public records do you regularly monitor and publish?
The lineup of issues is endless.
A newspaper’s role as a government watchdog provides ample opportunities for initiating conversations with readers as well. Why should readers care about changes in a state’s open meeting law? Why does a newspaper demand the names of finalists for key public officials? How does a proposed privacy law threaten the disclosure of information vital to citizens’ everyday lives?
Columns are also a great tool to preview special projects and explain everyday coverage. Newspapers devote a great deal of time and talent reporting on local governing bodies; a column might educate readers why your staff cannot be everywhere and why an advance can be more important than attending a meeting. Crime and courts coverage, by its nature, draws a chorus of detractors; the hows and whys of your process are ready-made content.
Three points are important when detailing newspaper policies and operations:
- Have the same person – preferably the editor – communicate policies. It’s OK to acknowledge differences of opinion among staff, but one person should be the liaison to readers. Be certain to share policies with all newspaper employees. Remember those on the front line – the receptionist – who will likely be the first to field a question or complaint. Receptionists should direct inquiries to the appropriate person.
- Be open to feedback and criticism. Policies, to be effective, must have a foundation of principles. They also should be subject to review and tweaking, depending on specific circumstances.
- Don’t be afraid to accept mistakes or errors in judgment. Saying “we erred” will go a long way toward earning respect and trust from readers.
Talking with individuals inside and outside your newspaper family is an important aspect of developing policies. Connecting with as many people as possible guarantees thorough examination of the various perspectives. The more opinions received, the stronger the policies will be.
Editors and publishers still must make the final decision. But readers will appreciate that policies are not made on a whim.
Make Journalism Better By Improving Newsroom Culture
News organizations covering the fury over the deaths of more than 200 Black people at the hands of police in 2020 and COVID-19’s brutal toll on people of color faced a reckoning of their own: How well did their newsrooms reflect the nation’s diversity and treat minority groups and women?
Three years ago, the Freedom Forum launched the Power Shift Project to combat the culture that allowed #MeToo scandals to fester in the media world. From our first Power Shift Summit in 2018, we learned that harassment and discrimination are inseparable. As we tackled the cultural change needed to produce equitable workplaces for women, we didn’t focus on their challenges alone.
We took on marginalization, discrimination, harassment and bias affecting all who are underrepresented in journalism. We listened to expert voices, learned from research and bore witness to open wounds.
We developed a curriculum called Workplace Integrity. We then trained leaders from media organizations to deliver it in their newsrooms and classrooms across America, which they did successfully. And then 2020 arrived, bringing new challenges.
NEW TRAINING REFLECTS RECKONING ON INEQUITY
Responding to the nationwide reckoning on racial injustice and the COVID-19 pandemic challenges, this year, we are launching an updated version of the Power Shift Project’s signature Workplace Integrity Training. The curriculum was designed by world-class educator and Freedom Forum Fellow Jill Geisler, who is also the Bill Plante Chair in Leadership & Media Integrity at Loyola University Chicago.
We revised this free, one-of-a-kind interactive training so that trainers can teach the curriculum virtually. The goal of this curriculum is to produce workplaces free of harassment, discrimination and incivility, and filled with opportunity, especially for those who have traditionally been denied it.
The Power Shift Project will lead five Train the Trainers sessions in 2021 for newsroom and journalism classroom leaders who want to learn how to present the curriculum in their organization. Our Train the Trainers program consists of two, 2.5-hour online webinars. And thanks to a CBS Corp. grant, both the training and the Workplace Integrity curriculum kit you receive upon completion are free. REGISTER HERE
So far, more than 250 newsroom and classroom leaders have been trained in the curriculum from major media companies, top university journalism programs and journalism affinity groups.
Here’s what two of our trainers have to say about the impact of Workplace Integrity training:
AWARENESS: A FIRST STEP TO MAKING A CHANGE
The problems of inequity and injustice in U.S. newsrooms and the world aren’t easily resolved. But taking a hard look at our history with an eye to a more equitable future is a start. Fifty-three years ago, the Kerner Commission report on the causes of racial unrest that roiled cities in 1967 faulted racism and the news media, in part, for not adequately representing the lives of Black Americans due to a lack of Black journalists.
In September 2020, editors at the Los Angeles Times produced a powerful rebuke of the newspaper’s past coverage, writing that “While the paper has done groundbreaking and important work highlighting the issues faced by communities of color, it has also often displayed at best a blind spot, at worst an outright hostility, for the city’s nonwhite population, one both rooted and reflected in a shortage of Indigenous, Black, Latino, Asian and other people of color in its newsroom.”
While the Los Angeles Times searches for a new top editor, groundbreaking leadership changes are finally happening in other news organizations across the country:
Systemic change starts now. Resolve for 2021 that your newsroom will be a place of civility and opportunity for all, especially those who have been denied it in the past.
Consider the Power Shift Project’s Workplace Integrity Curriculum your ally on the path to better, more diverse newsrooms and the improved journalism that will result.