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Farewell to two free spirit, free speech icons

Gene Policinski First Amendment
Gene Policinski First Amendment

Gene Policinski
Inside the First Amendment

Gene Policinski is
chief operating officer
of the
Newseum Institute and
senior vice president
of the Institute’s
First Amendment Center.
He can be reached at
gpolicinski@newseum.org.
Follow him
on Twitter:
@genefac

The twin icons of “hip” and “hippies” are no more. Hugh Hefner, who died Sept. 27 at age 91, taught the Beat and boomer generations provocative lessons about sex, jazz and a lifestyle free from guilt — fueling, if not founding, a sexual revolution that would shake the nation and overturn social taboos through his Playboy magazine and his own free-wheeling lifestyle. In his later years and up to the day of his death, Hefner lived in the nation’s mind as a silk-pajama-clad swinger who enjoyed a taboo-shattering, hedonistic lifestyle that he both created and promoted.

Rolling Stone magazine, first published in 1967, followed Hefner into the nation’s psyche and onto its newsstands, no less an arbiter of music, film, politics and art. It was the must-read of the counterculture.

Earlier this month, Rolling Stone founder Jann Wenner announced that he would sell his controlling interest in the publication.

Playboy and Rolling Stone magazines might well continue publishing for years, but without Hefner and Wenner — two free spirits who helped shape American culture for more than 50 years — it won’t be the same.

First, on Playboy and its larger-than-life founder: To play on an old joke, yes, there really were articles to read along with eyeing the nude centerfolds. Hefner used his magazine to give voice to the leading writers, pop philosophers and artists of the latter half of the 20th century, and to promote his views on civil rights, sexual freedom and social tolerance.

Writers Norman Mailer and Gore Vidal, music superstars Miles Davis, John Lennon and Yoko Ono, activist Martin Luther King Jr. and athlete Muhammad Ali were just a few of the hundreds who found a home in Playboy’s pages. In the magazine’s early years, it serialized Ray Bradbury’s landmark novel and screed against censorship, the futuristic “Fahrenheit 451.”

Earlier this year Hefner and his daughter Christie, who was for many years his successor at Playboy Enterprises, were honored with the Newseum’s Free Expression Award for their combined support of free expression, social justice and equality.

Even as the fortunes of the Playboy empire shifted and waned, “Hef” created the Hugh M. Hefner Foundation that remains committed, in part through its annual First Amendment Awards, to honoring and inspiring the kind of commitment to free speech he so passionately embraced and exemplified.

There will be those who will mark his death with criticism of the “Playboy Philosophy” — Hefner’s declaration of freedom from what he saw as the straight-laced, suffocating social standards of post-World War II life. And there will be many people who will not forgive him for what they saw as the vulgar depiction of women as little more than bare-breasted, adolescent sex toys.

But those critics will once again fall short of taking the full measure of a publisher who put his passion for free speech ahead of his business and fortune. Through the decades, Hefner’s company fought multiple legal battles against self-appointed cultural censors and pandering politicians who tried to impose limits on the press.

Those critics will also gloss over Hefner’s early, innovative use of television with the shows “Playboy Penthouse” and “Playboy After Dark,” which presented a racially diverse set of musicians, comedians and other artists, comfortable in one another’s company at a time when, in many parts of the nation, they could not even have been seated in the same room.

And, lest we forget, there also was “The Playboy Interview” — the front-of-book, Q&A feature that provided newsmakers of the time a place to speak their minds to a mass audience in a personal manner not seen elsewhere. From Steve Jobs to Billie Jean King, from “Roots” author Alex Haley to futurist Marshall McLuhan, from Frank Sinatra to Snoop Dog, Playboy showed celebrities in a more personal, authentic light, which was markedly different from the celebrity profiles in other publications.

This oh-so-personal icon of “hip” was preceded into pop history only days earlier by the end of Rolling Stone magazine as we knew it — a singular, sometimes spectacular, “hippie” troubadour extolling the virtues of rock ‘n’ roll, celebrity lifestyles and pop lit.

A 1972 hit song said it best, and with more than a tinge of irony, when it described Rolling Stone at its pinnacle in the “sex, drugs and rock ‘n’ roll” era:

“Well, we’re big rock singers
We got golden fingers
And we’re loved everywhere we go (that sounds like us)
We sing about beauty and we sing about truth
At ten thousand dollars a show (right)
We take all kinds of pills that give us all kind of thrills
But the thrill we’ve never known
Is the thrill that’ll gitcha when you get your picture
On the cover of the Rollin’ Stone”

— “Cover of Rolling Stone,” by Dr. Hook and the Medicine Show, released November 1972

Today’s hipsters are more likely to get music news, and perhaps all news, scrolling through social media feeds on their iPhones. Still, the magazine’s cover image retained some power. As late as July, Rolling Stone showed signs of its old counterculture spunk when it featured a soulful photo of Canadian Prime Minister Justin Trudeau with the headline, “Why can’t he be our president?”

The magazine was both incubator and home to the best American writers of the last half-century, being the first to feature landmark literary works by Tom Wolfe and Hunter S. Thompson. It also published some of the best investigative and political reporting of the time. Rolling Stone took readers behind the scenes of the music, film and TV industries; its highly personal style shattering the “who, what, when, where and why” approach of mainstream media.

From takes on a national pension scandal to invasive, critical looks at Wall Street shenanigans, to a devastatingly-detailed profile of then-Gen. Stanley McChrystal, it was Rolling Stones’s willingness and ability to tackle major social issues along with celebrity coverage that gave the magazine its cultural swagger and impact.

Still, the magazine staggered ungracefully into its last years under Wenner. In 2014 it was forced to retract a feature story on an alleged gang rape at the University of Virginia, and was dragged into court for multiple libel lawsuits. A meticulous report that followed the well-publicized scandal slammed the magazine’s lack of editorial oversight on the discredited story.

There is good argument to be made that by 2017, Hefner and Wenner and their respective publications had become modest, if not anachronistic, shells of their former selves. The brand loyalty each created and on which each depended is now diffused by easy access to a glut of information on the Web.

But they remain champions of free expression; having shown us all the power of free speech to drive social introspection and spark cultural change. And, in the main, we are all the better for that.

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About three deaths in August

Jim Stasiowski, writing coach
Jim Stasiowski, writing coach

Jim Stasiowski
Writing

Writing coach
Jim Stasiowski
welcomes your
questions
or comments.

Call him at
(775) 354-2872
or write to:
2499
Ivory Ann Drive
Sparks, Nev. 89436.

Jerry Lewis made me laugh, especially when I was a kid falling on the floor laughing at his movies, but I also admired him for doing and saying what he thought was right, especially when critics (and even I) didn’t agree with him.

His flaws were obvious, most prominently his overweening egotism. Example: Like the dimwits he often played in the movies, he foolishly asserted that women comics were not funny. Not long before he died, he said similarly silly things to explain why he thought large numbers of potential immigrants should be barred from the United States.

But Lewis devoted tireless service to the Muscular Dystrophy Association. Despite his extraordinary efforts, critics flayed him for using afflicted children as objects of pity, thus practically shaming the public into donating toward research.

I understand both sides of the argument: People with muscular dystrophy want respect, not pity; but the image of Jerry’s Kids certainly produced many, many millions of dollars for a good cause.

I asked a friend who didn’t like Jerry Lewis what he thought of the controversy. He said, “The critics have a point, but there are so many larger, more relevant problems people with neuromuscular diseases face, I don’t think it makes sense to expend so much energy on Jerry Lewis.”

The lesson for us: Journalists are drawn to fusses, but we constantly should be searching for those “larger, more relevant problems” that lurk beneath the showy surface.

When Heather Heyer was killed Aug. 12 in Charlottesville, Va., her death became one of the many turning points our nation is piling up. (You know an event has been dubbed a turning point when it is referred to by its place name. Think of, among many others: Oklahoma City, Columbine, Sandy Hook, now Charlottesville.)

According to reports, Heyer threw herself into equality-themed causes, which was why she was a counterprotester at the Charlottesville rally of white nationalists. The New York Times described the rally as “a show of power by white supremacist groups … ostensibly held to protest the removal of a statue of Robert E. Lee, the Confederate general.”

According to the accounts I read, Heyer was protesting the white nationalists, but I could find no mention of her opinion concerning the Confederate statues. That might seem a small distinction, but I know of thoughtful, liberal-leaning people who are 100 percent opposed to the white nationalist cause, but who are not convinced that eliminating Confederate statues will significantly reduce racism.

The lesson for us: Not every rally or every “counterprotest” – a new word that has sprung up, along with “counterprotesters” – has a single motivation. We need to examine why people attend.

Resist labels; do not automatically equate deploring white nationalism with wishing the demise of Confederate statues.

Arthur Finkelstein, who died Aug. 18, was remarkably successful at attaching labels.

He was a conservative political operative credited with helping elect a glittering array of Republicans, including Ronald Reagan.

His method: Rather than pushing up his candidates, he tore down their opponents with simplistic and relentless repetition.

In a 1988 U.S. Senate race in Florida, two congressmen, Republican Connie Mack III and Democrat Buddy MacKay, squared off to replace retiring U.S. Sen. Lawton Chiles, a Democrat.

Finkelstein created an ad campaign in which Mack constantly taunted MacKay with the words: “Hey, Buddy, you’re a liberal.”

It was name-calling as campaign position, and it worked. Mack ended up serving two terms in the Senate.

On the surface, the “(Y)ou’re a liberal” message doesn’t sound so bad; other campaigns have had more brutal name-calling.

But what set Finkelstein’s method apart was the endless repetition of such a shallow accusation. Maybe Finkelstein didn’t invent either the shallow message or its repetition, but his brash combining of them helped push U.S. politics into the current deplorable state of identification by simplistic label.

The New York Times’ Finkelstein obituary said his “formula (was) built on slogans that disparaged adversaries.” The obituary included a quotation from a speech he gave in 2011: “Negative, negative, negative – ’cause you can’t possibly win otherwise.”

Your paper soon will be covering what promises to be a meaningful midterm election year, 2018, in which political discourse might descend even lower than at present.

It is our responsibility to require candidates for all offices, not just the U.S. House and Senate, to explain themselves thoroughly rather than allowing them to attach superficial labels to their opponents.

The lessons overlap, and combine to produce this advice: Examine thoroughly before writing.

Criticism, assumptions and labels are seductive, so they’re easy to turn into stories that lack depth. The best journalism displays the antithesis of Arthur Finkelstein’s approach.

 

THE FINAL WORD: Something is “jury-rigged” if it is a temporary workaround that will be replaced by a permanent fix; something is “jerry-built” if it is poorly made.

Your “jury-rigged” pipes require a plumber’s visit, whereas you’ll lose money when you try to sell your “jerry-built” home.

 

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Obituaries

Gil Carvalho

Gilbert Carvalho

Gilbert Carvalho, 83, a lifelong resident of East Taunton, Mass., died of heart disease Sept. 2 at Morton Hospital and Medical Center in Taunton, Mass.

Calvalho owned The Messenger News, a local newspaper, in the late 1970s and early 1980s.

He leaves his wife, Eleanor; a daughter, Noreen; a son, Brian; four grandchildren.

Philip Gimli-Mead

Philip Gimli-Mead, 63, of Daleville, Va., died Sept. 18.

He founded The Islander of South Hero, Vt., which was the first newspaper in the Champlain Island area.

He leaves a brother; two sisters; his fiancé, Heidi Miller.

Bernard Sullivan

Bernard F. ‘Rocky’ Sullivan

Bernard F. “Rocky” Sullivan, 83, of Somerset, Mass., died Sept. 15 at the Catholic Memorial Home of Fall River, Mass.

Sullivan began his career as a reporter in 1969 at The Providence (R.I.) Journal, and was promoted to manager of its Washington County bureau in 1973. He later was named assistant city editor of the then-Evening Bulletin of Providence.

In 1998, Sullivan became editor of The Herald News of Fall River, Mass., and executive news director for radio station WSAR-AM in Fall River.

He did public relations for The Salvation Army. For 20 years, he was public relations officer at the Bristol County sheriff’s office in Massachusetts. While there, in 2003, Sullivan directed weekly writing classes for female inmates at the Bristol County House of Corrections of North Dartmouth, Mass.

He leaves his wife, Rosanne; two sons, David and Jason; five grandchildren; a sister.

Robert D. ‘Bob’ Veillette

Robert D. “Bob” Veillette, 72, of Naugatuck, Conn., died Sept. 13 at St. Mary’s Hospital in Waterbury, Conn.

Veillette began his journalism career in 1969 at the former Naugatuck Daily News, where he was city editor, assistant wire editor, wire editor, and eventually managing editor. He then was managing editor of the Republican-American of Waterbury.

In 2006, Veillette had a stroke, leaving him mute and paralyzed. From 2011 to 2014, he participated in a research study devoted to helping people with verbal and motor issues communicate through a prosthetic device that reads neural signals. The research has implications in helping people with strokes, spinal cord injuries, and other forms of paralysis.

William J. Pape II, editor of the Republican-American, said in Veillette’s obituary in the Republican-Amercan: “Bob was a good newspaperman, a good leader and a good man. What befell him was a tragedy for him and his family he and they did not deserve. The newspaper men and women he worked with were devoted to him and he has been sorely missed.”

Veillette leaves his wife, Bonnie; three children, Stephanie, Dr. Gregory and Mark; several grandchildren.

Jon Breen

Jon Breen, 81, of Dover N.H., died Sept. 14 at Hyder Family Hospice House in Dover.

He was executive editor at The Telegraph of Nashua, N.H., and opinion page editor at Foster’s Daily Democrat of Dover. He retired in 2010.

He leaves his wife, Sally; two stepsons, Bradley and Joseph; two grandchildren; a great-grandchild.

Christina Van Horn

Christina Van Horn, 66, died Aug. 14 at her home in Concord, N.H.

Van Horn began her editing career at the Concord Monitor and was employed at Associated Press bureaus in Concord and in Hartford, Conn. She was a copy editor on the local and wire desks for The Boston Globe and of its Calendar section.

Van Horn was a business agent for the Boston Newspaper Guild.

At the time of her death, she was an editor for PlaidSwede Publishing of Concord.

She wrote book and DVD reviews monthly that ran in the Concord Monitor and The Suncook Valley Sun, based in Pittsfield, N.H.

Van Horn leaves her mother, Maureen; two sisters, Stephanie and Erica.

Aaron Wise Smith

Aaron Wise Smith, 33, of New Haven, Conn., died Aug. 31 in New Haven.

He was an editor for the New Haven Register.

He leaves his parents, Mary and Stephen, and three brothers, Dan, Peter and Tim.

Frederick A. Smock

Frederick A. Smock, 76, of West Brookfield, Mass., died Sept. 2 at his home.

Smock was a reporter for 35 years for the Telegram & Gazette of Worcester, Mass. He retired in 2006.

He leaves a sister, Elizabeth; three nieces, Sarah, Angela and Kari; seven great-nieces and great-nephews.

James Saunders

James Cooper Saunders Jr.

James Cooper Saunders Jr., 81, of Yarmouth, Maine, died Sept. 13 at Brentwood Rehabilitation Center in Yarmouth after a brief illness.

Saunders most recently was a reporter and photographer for The Forecaster, based in Falmouth, Maine. He also has been a general assignment reporter at the Telegram & Gazette of Worcester, Mass., and reporter and writer with the Portland Press Herald and Evening Express of Portland, Maine.

He leaves his wife, Nancy; three brothers, Wilford, Joe and Bradley; two sisters, Sally and Sissy.

John Swiriduk

John Swiriduk Jr.

John Swiriduk Jr., 84, of New Hampton, N.H., and formerly of Southboro and Framingham, Mass., died Sept. 7 in New Hampton, N.H.

He was a sports journalist for the then-Boston Traveler and the Boston Herald. While in the Army, he was a journalist for the Stars and Stripes newspaper in Germany.

He leaves a son, John; a sister, Patricia, and brother-in-law, Richard; a niece; two nephews.

William Joseph Treloar

William Joseph Treloar, 67, of Ansonia, Conn., died Sept. 2 at his home.

Treloar served in the U.S. Navy and in 1976 was awarded an honorable mention for Military Photographer of the Year. After being released from the Navy, William took photos as a staff member for local newspapers, including The Evening Sentinel of Ansonia and The Milford Citizen, both in Connecticut. He also took photos for The West Haven News.

He leaves his wife, Melinda; a son, Paul; a daughter; a granddaughter; three siblings.

Shirley Madden

Shirley Madden, 90, died Aug. 22.

During the 1950s, Madden wrote a political column on the front page of the Stratford (Conn.) News, using the pen name of John Francis.

She leaves two sons, Christopher and Michael; three grandchildren, Kerry, Erin and Robert III; seven great-grandchildren.

Michael Garzillo

Michael Victor Garzillo

Michael Victor Garzillo, 82, of Rochester, N.H., died Aug. 26 at Frisbie Memorial Hospital in Rochester after a period of declining health.

Garzillo became a columnist in the early 1970s for Foster’s Daily Democrat of Dover, N.H., where he was employed for 24 years before joining the Portsmouth (N.H.) Herald.

He became a member of the New England Outdoor Writers Association in 1981. He was elected its president in 1999.

He was a freelancer and contributing editor of Outdoor Times, wrote the New Hampshire chapter of the Macmillan Fishing Encyclopedia, was the New Hampshire editor for New York Sportsmen magazine. He also was the New Hampshire editor of Outdoor Life Magazine for 17 years and was a six-year member of the Outdoor Writers Association of America.

He was recognized with a lifetime membership in the New England Outdoor Writers Association.

Garzillo leaves his wife, Jean; three sons, Jon, Tom and Michael; seven grandchildren; a sister.

Christine ‘Chris’ Dunlap

Christine “Chris” Dunlap, 67, of Lowell, Mass., died Sept. 18 at Lowell General Hospital, Saints Campus, after a battle with pancreatic cancer.

Dunlap was a journalist at The Sun of Lowell in the early 1980s.

She later became a writer at the University of Massachusetts-Lowell. She was promoted there to director of communication and marketing, a job she had for a decade.

Dunlap was a freelance opinion writer for The Boston Globe NorthWest edition from 1990 to 1993.

In 2004, Dunlap became executive director of broadcast and the Student Media Center for UMass-Lowell. In 2008, she was named UMass-Lowell’s executive director of strategic communications.

Dunlap co-authored the book “To Enrich and To Serve, the Centennial History of the University of Massachusetts Lowell.”

She leaves her husband, Bill; a son, Greg; a daughter, Kate; a stepson, Billy; three grandchildren; two brothers; her former husband, George McKenna.

Albina Shliapa

Albina H. (Novash) Shliapa

Albina H. (Novash) Shliapa, 92, of Worcester, Mass., died Aug. 25 at her daughter’s home in Auburn, Mass.

After graduating from high school, Shliapa was an interpreter and editor for a local Lithuanian newspaper.

She leaves two daughters, Nancy and Frances; two grandchildren, Ashley and Brant; a sister.

Michael P. Bearse

Michael P. Bearse, 57, of Hampden, Mass., died Sept. 5 in a motorcycle accident in Granby, Mass.

Bearse was a district manager for The Republican of Springfield, Mass., for more than 35 years.

He leaves his parents, Charles and Joyce; three daughters, Charlotte, Samantha and Courtney; three grandchildren; his former wife, Elaine; a brother; a sister.

Armand Paul Larochelle Jr.

Armand Paul Larochelle Jr., 82, of Cumberland, R.I., died Sept. 1 after a lengthy debilitating illness.

Larochelle was an apprentice at The Times of Pawtucket, R.I., in 1958. He later joined The Providence (R.I.) Journal as a compositor and was employed there for 38 years before his retirement in 2001.

He leaves his wife, Simone; five sons, Michael, Andrew, Gary, Eric and Adam; 12 grandchildren; two great-grandchildren; two siblings.

William F. ‘Bill’ McManus

William F. “Bill” McManus, 87, of Medford, Mass., died Sept. 2.

For more than 30 years, McManus was a printer for the Boston Herald American and other area newspapers.

He leaves his wife, Theresa; a son, William; six daughters, Mary, Rita, Eileen, Monica, Sarah and Christine; 22 grandchildren; a sister.

Bernard William Julian Sr.

Bernard William Julian Sr., 98, of Somers, Conn., died Aug. 27 at his home.

Julian began his career in the newspaper industry in June 1937 when he was hired in the mailing room of the then-Springfield (Mass.) Daily News. Later, he was a printer for the Springfield newspapers that have been consolidated into The Republican and its sister Sunday newspaper.

He leaves his wife, Anne; three daughters, Mary Ann, Patricia and Teresa; a son, Bernard; 19 grandchildren; 26 great-grandchildren.

Judith Ann Clancy

Judith Ann (Mahoney) Clancy

Judith Ann (Mahoney) Clancy, 76, of Westbrook, Maine, died Sept. 14 in her home from complications stemming from heart disease.

She had retired from her longtime job as a proofreader at the company that published what is now the Portland Press Herald and its sister Sunday newspaper, the Maine Sunday Telegram in Portland.

She leaves three children, Michael, Jonathan and Elizabeth; three grandchildren, Ryan, Madeline and Jared; a sister.

John Birchard II

John Birchard

John Birchard, 81, of Silver Spring, Md.., died Aug. 22 at home.

Birchard was a freelance writer whose work appeared in publications, including Connecticut Magazine of New Haven, The Hartford Courant Sunday Magazine, and AutoWeek, based in Detroit. In the 1980s, he announced auto racing events for ESPN, based in Bristol, Conn., and was an auto racing reporter for Enterprise Radio, a short-lived network in Avon, Conn. Birchard wrote a book about Enterprise Radio in 2010 called “Jock Around the Clock.”

He became news director for WKCI-FM and WAVZ-AM in New Haven in 1986. From 1993 to 2008, he was an international radio news broadcaster and automotive reporter for the Voice of America in Washington, D.C.

Birchard leaves his wife, Donna; a brother, Roy; several cousins.

Neil R. Cronin

Neil R. Cronin, 78, of Shrewsbury, Mass., died Sept. 18 at Rose Monahan Hospice House in Worcester, Mass.

Cronin was employed for two years in the sports department at the Telegram & Gazette of Worcester, Mass.

He leaves his wife, Michelle; a sister, Jo-Anne; a brother, Arthur.

Hazel M. (Crowley) Valcourt

Hazel M. (Crowley) Valcourt, 89, of Townsend, Mass., died Aug. 7 at home.

Hazel was employed in circulation for local newspapers for many years. She retired several years ago.

She leaves three children; Edward, Arthur and Sandra, and several grandchildren, great-grandchildren, and great-great-grandchildren.

The obituaries were written, at least in part, from published reports by Bulletin correspondents Ajoa Addae, Jenna Ciccotelli, Nadine El-Bawab, Angela Gomba, Nico Hall, Kaitlyn Mangelinkx, Monica Nair, Georgeanne Oliver, Rebekah Patton, Casey Rochette, and Casey Ross.

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Transitions

                 Liz Graves
Earl Brechlin
Kevin Corrado
Gareth Charter

MAINE

Earl Brechlin has left as founding editor of the Mount Desert Islander of Bar Harbor to become communications director of Friends of Acadia, an organization that promotes stewardship of Acadia National Park. Liz Graves, an Islander reporter for the past four years, has been promoted to managing editor to replace Brechlin. Before joining the Islander at its founding in 2001, Brechlin was editor of the then-Bar Harbor Times. His newspaper career spanned 37 years. Brechlin was named Maine’s Journalist of the Year in 1997 by the Maine Press Association, He has been the president of the Maine Press Association and the New England Press Association. The Islander has won first place for general excellence on the state, regional and national levels. Brechlin has written nine outdoor guide and postcard history books. Graves helps oversee the Islander’s website and social media, and for the past two years has reported on Bar Harbor town government, police, and local businesses and nonprofits. Before that, she covered sports, commercial fisheries, boatbuilding, and other maritime topics. She has won Maine and New England press association reporting awards.

 

MASSACHUSETTS

Kevin Corrado, former publisher of the New Haven (Conn.) Register, is the new publisher of The Sun of Lowell, Mass., and its affiliated publications, including the Sentinel & Enterprise of Fitchburg. Corrado is replacing Mark O’Neil, the former publisher. Corrado, a 32-year journalism veteran, also will oversee publications owned by the Sun’s parent company, Digital First Media, in New York: the Kingston Daily Freeman, Oneida Daily Dispatch, The Saratogian of Saratoga Springs, and The Record of Troy. Digital First, based in Denver, has recently consolidated its management responsibilities. Corrado will be based in Lowell. He was publisher of the New Haven Register for three years, during which he also oversaw the following other Connecticut publications: The Register Citizen of Torrington, The Middletown Press, Connecticut Magazine, based in Branford, and Digital First’s Connecticut weeklies. Before that, Corrado was publisher at Digital First’s New England Newspaper Inc. group, which was made up of The Berkshire Eagle of Pittsfield, and the Bennington Banner, the Brattleboro Reformer, and The Manchester Journal, all in Vermont. Corrado also has been publisher of the Green Bay (Wis.) Press-Gazette, the Manitowoc (Wis.) Herald Times Reporter and Bay Publications.

Gareth Charter has been promoted to vice president of sales of MassLive Media, based in Springfield. Charter, who has 28 years of experience in the news media, was hired by MassLive Media in January 2016 to extend MassLive’s expansion in Central and Eastern Massachusetts. He was MassLive Media’s regional sales director before his promotion.

 

 

The Transitions were written, at least in part, from published reports by Bulletin correspondents Nadine El-Bawab and Julia Preszler.

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Vt. journalist Donoghue receives national student-journalism honor

Michael Donoghue, a retired longtime reporter for The Burlington (Vt.) Free Press, has won a national scholastic-journalism award.

Mike Donoghue
Mike Donoghue

Donoghue, executive director of the Vermont Press Association and an adjunct professor at St. Michael’s College in Colchester, Vt., will be honored as a Friend of Scholastic Journalism by the Journalism Education Association at the National High School Journalism convention Nov. 18 in Dallas.

Donoghue “is a true friend of scholastic journalism,” the association said in a news release. “Having a long-standing career as a journalist and serving as an adjunct professor of journalism at St. Michael’s College, Donoghue understands the importance of student voices so much so that he took the lead in pushing the New Voices legislation into Vermont law. When the bill finally passed, he made sure that the student journalists were present to witness the governor’s signing of the bill at a special ceremony” for the law. The law, enacted earlier this year, aims to guarantee freedom of expression and the press for student journalists and their advisers and teachers.

Donoghue helped coordinate various groups, including the Vermont Press Association and the New England First Amendment Coalition, that endorsed the legislation on behalf of students, teachers and advisers.

Two others will also receive the same national recognition at the Nov. 18 convention.

This story was based on information from the Journalism Education Association and The Burlington (Vt.) Free Press.

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Selling yourself to sell ads

Kevin Slimp technology
Kevin Slimp technology

Kevin Slimp

Kevin Slimp is director of the Institute of Newspaper Technology.

Email questions to him at
kevin@kevinslimp.com

“We need to find ways to give our staff the tools they need to get the job done. Training is necessary if we are going to have successful ad reps, editors and writers.”

While I was attending the Tennessee Press Association Convention recently, Jack Fishman of Morristown, Tenn., said those words to me as we sat at the corner of a long table, waiting for a board meeting to begin.

I’m pretty sure that he knew that he was preaching to the choir. What followed were emails, phone conversations and, eventually, a face-to-face meeting among Mike Fishman, publisher of the Citizen Tribune of Morristown, Jack and me.

As I’ve written many times, there are correlations between successful newspapers and business practices. Fishman was right. Training is a necessary ingredient if we are going to have a successful staff.

‘People are responding. They want to advertise, and I help them get the best advertising for their money.’

— Hala Watson, Advertising staff, Greeneville (Tenn.) Sun

One week after my visit to Morristown to discuss training, I traveled to Greeneville, Tenn., just 30 miles away. The reason for the trip was to do some tests and work with the staff of The Greeneville Sun to improve the reproduction quality in photos.

While there, I ran into a familiar face. Hala Watson has attended several of my design classes through the years.

Hala was quick to tell me that she had recently moved from the production area to the advertising staff. I told her I wasn’t surprised because she has the personality of a salesperson.

I also was not surprised to learn that she is loving sales and has gained quite a reputation as a successful ad rep after just four months on the job.

“You know what I do? The publisher dares me to go out and make a particular sale, then I go out and make the sale. It’s that simple,” Watson said.

I’ve been working quite a bit lately on training ad reps, and I knew that it surely wasn’t that easy. But maybe it was.

She told me that there was a new yoga studio in town. I later passed it on the way to lunch with some of the newspaper’s managers.

“Gregg Jones (the Sun’s publisher) dared me to go out and sell them a double truck, so that’s what I’m going to do,” Hala told me just before lunch.

For those unfamiliar with the term, a “double truck” refers to a pair of facing pages with content that stretches over both pages. This usually occurs in the center spread of a newspaper.

As our group walked into the dining room at the General Morgan Inn, I saw Hala having lunch with the owner of the studio. They were deep in conversation. I didn’t see any computers, folders or sales sheets. Just the two of them talking.

Two hours later, back at the newspaper, I saw Hala.

“Did you sell the double truck?” I asked.

“No, but let me show you what I did sell!” she said.

She pulled out a 52-week contract. That isn’t a typo. She sold a 52-week contract over lunch. I don’t know why, but I wasn’t surprised.

Later, I called Hala and asked if she would share some secrets to her success. She was more than happy to share her insights.

“I just try to be me. I like people. I enjoy talking to people and they seem to respond,” Watson said.

When asked how she approaches a potential advertiser, she made it sound simple.

“I don’t take papers or a folder or anything with me. We just have conversations. I don’t push. No one likes to be pushed,” she said.

Asked what she did on her first day as a salesperson, she said: “I just left the office and went out and started meeting people. And guess what. It worked.”

I told Hala that she was an interviewer’s dream. She just kept feeding me one great quote after another. But those weren’t canned lines; she meant what she was saying. She loves selling, and advertisers are responding.

“At first, I didn’t think I would be a good salesperson. When they showed me the paperwork, it was overwhelming,” Watson said.

I asked how she got over that.

“I just started going out. I love meeting people and visiting with them. I just decided to be me,” she said.

During our phone conversation, I learned that the yoga studio contract wasn’t her first. She had signed another year-long contract a few weeks earlier.

Artie Wehenkel, advertising director at the Sun, told me: “I worked closely with Hala when she was in the newsroom. I always thought she was a natural salesperson, and I was right. If someone has a selling personality, we can teach them the rest.”

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What golf teaches us about advertising

John Foust Advertising
John Foust Advertising

John Foust

john-foust-ad-libs

John Foust has conducted training programs for thousands of newspaper advertising professionals. Many ad departments are using his training videos to save time and get quick results from in-house training.

Email for information: john@johnfoust.com

I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball – directly into a lake.

Regardless of skill level, golf holds plenty of lessons for the business of selling and creating advertising. Let’s take a look:

1. Club selection matters. Each club has a specific purpose. Drive with a driver, hit long approach shots with a fairway wood, chip with a wedge, putt with a putter.

In advertising, there are tactics for different marketing situations. Image ads are designed to build brand identities and response ads are used to generate immediate results.

2. Pre-contact is important. A golf swing starts with lining up the shot, having the right stance and grip, then taking a proper backswing.

Any experienced salesperson will tell you to prepare in advance for an appointment. Learn your prospect’s marketing objectives, study his or her previous ad campaigns, and research his or her competitors’ advertising.

3. Follow-through is equally important. A swing doesn’t end after contact. And neither does a sales conversation. When you return to the office, there are “thank you” emails, additional facts and figures to research, and campaign recommendations to develop.

4. Every hole has a goal. And every ad campaign has an objective. At the completion of a particular marketing effort, your client wants to generate x-results. Along the way, there are interim goals, such as weekly and monthly targets.

5. Every hole has hazards. Obstacles are part of the game. There are bunkers, creeks, and out-of-bounds areas. Some are visible from a distance, but others seem to appear out of nowhere.

In advertising, there are sales objections, high-maintenance clients, fickle target markets and challenging deadlines.

6. Play it where it lies. You will make some shots from level ground, where the ball sits nicely on top of the grass. But others you will have to hit from tall weeds or sand or behind a tree.

Whatever the lie, concentrate on the goal and choose the right club.

7. Grain and dew can affect putting. The surface of the green can be compared to market conditions that are beyond your control. Read and respond to those conditions correctly, and you’re on the way to a successful campaign. Read them incorrectly, and the ball will veer off course.

8. Close doesn’t count. A score can’t be counted until the ball is in the hole. Likewise, a publication can’t build its business on sales that are almost made.

9. Divots should be repaired. It’s important to keep client relationships in order. If something goes wrong – in a conversation or in a campaign – take immediate steps to put things back on track.

10. A tournament can be won by one stroke. It’s crucial to pay attention to details, because little things make a difference. A sales conversation can turn quickly on one perceptive question. A typographical error can make or break a marketing proposal. And one word can determine the success of a headline.

 

(c) Copyright 2017 by John Foust. All rights reserved.

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Taking a closer look at your design: Part 1

Ed Henninger design
Ed Henninger design

Ed Henninger
Design

ED HENNINGER is an independent newspaper consultant and the director of Henninger Consulting.

Website: www.henningerconsulting.com
Phone: (803) 327-3322

WANT A FREE evaluation of your newspaper’s design?
Just contact Ed: edh@henningerconsulting.com | (803) 327-3322

IF THIS COLUMN has been helpful, you might be interested in Ed’s books: “Henninger on Design” and “101 Henninger Helpful Hints.” With the help of Ed’s books, you’ll immediately have a better idea how to design for your readers. Find out more about “Henninger on Design” and “101 Henninger Helpful Hints” by visiting Ed’s website: www.henningerconsulting.com

When was the last time you gathered your staff and took a close look at your newspaper’s design?

  • Is it working for your readers?
  • Is it easy to produce on deadline?
  • Is it contemporary?
  • Is it compelling?
  • Is it true to your design style?

I suggest a design critique every quarter … at least every six months. Go longer than that and you risk an erosion of your design style. Inconsistencies (see illustration) begin to creep in and, before long, your “design” is no longer a design. It’s just something that happens every issue.

All of these standing heads are from the same newspaper. Every one is different. A study in inconsistency.
All of these standing heads are from the same newspaper. Every one is different. A study in inconsistency.

When you do your critique, here are key items worth reviewing:

VISUALS

  • Is there a dominant visual on Page 1 and other open pages?
  • Are your photos/graphics large enough on the page?
  • Are lead visuals placed over the optical center on open pages?
  • Are they good quality?
  • Are they properly (read that “tightly”) cropped?
  • How’s your print/reproduction quality?

TYPOGRAPHY

  • Are you using a strong, legible type face for text?
  • Are word spacing and letter spacing too tight? Too loose?
  • Are your columns too narrow for easy reading? Too wide?
  • Is text aligned to the baseline grid?
  • Are you watching for—and fixing—widows?
  • Are you careful to avoid excessive word spacing and letter spacing in text wraps?
  • Are your captions set large enough?
  • Are your captions set too wide?
  • Are your headline typefaces consistent?
  • Do you avoid the use of funky fonts?
  • Do you practice good headline hierarchy?
  • Do you have a consistent text style for lists, such as police and fire runs, calendars and the like?
  • Do you have a consistent text style for infoboxes, by-the-numbers boxes and the like?
  • Do you have a consistent style for pullouts?
  • Do you have a consistent style for drop caps?
  • Are your typographic styles set up in your software style sheets?

OTHER

  • Is placement of content consistent from issue to issue?
  • Is placement of ads consistent from page to page?
  • Does the design/typography of your nameplate need tweaking?
  • Do your teasers do the job, or do they need updating?
  • Are your design elements simple? Consistent?
  • Do you use color carefully and with a purpose?

That’s my list. I’m assuming you have other items you’d want on your list, but those I’ve mentioned here will give you a good start.

NEXT MONTH: Now that you know what you’re looking at, who does the looking, how does it work … and who’s in charge?

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Patience, chutzpa pave path to her award-winning photos

John Voket photo, courtesy of The Newtown (Conn.) Bee

By Alison Berstein, Bulletin Correspondent

This is an art form. There needs to be something in one’s soul that leads someone to be a professional photographer. You can be taught many things about photography, but not everything.

— Shannon Hicks, Associate editor, Newtown (Conn.) Bee

You really have to focus on what your job is, and that is to get the news out and that is what we did that day.

— Shannon Hicks, Associate editor, Newtown (Conn.) Bee

This is Shannon Hicks’ signature photo of the Sandy Hook fatal shootings, showing students being led away from the elementary school after the shootings. Full story here http://www.npr.org/sections/thetwo-way/2012/12/16/167395779/the-story-behind-a-striking-image-of-the-scene-at-sandy-hook for an explanation of how Hicks captured this scene.

What is the key to creating an award-winning piece of photojournalism?

Shannon Hicks picked up her first camera when she was a child, and she has had one in her hand ever since.

Today Hicks is an associate editor at The Newtown (Conn.) Bee, where she captures everything from landscape photos to parents holding the first baby of the new year.

Her lifelong passion for photography helped earn Hicks the Master Photographer award at the New England Society of News Editors Journalism Awards in April.

“People love photos, even if they don’t always want to be the ones in front of a camera,” Hicks said.

Shannon Hicks
Shannon Hicks

‘I cannot tell you how many frames I have blown through, trying to photograph flags in the wind. It often takes time to get just a small curl.’

— Shannon Hicks

A top-notch photographer needs to practice patience, said Hicks, a self-taught photographer.

“Patience means sometimes trying for a photo from a number of different angles, or seeing that something is coming and having the patience to wait for a photo to line up the way you envision it,” said Hicks, who will celebrate her 29th year full time at the Bee in September. “I cannot tell you how many frames I have blown through, trying to photograph flags in the wind. It often takes time to get just a small curl.”

Hicks received the Master Photographer for non-daily publications award at the NESNEs, which took place April 20 at the then-offices of the New England Newspaper and Press Association in Dedham, Mass.

“It floored me, honestly,” she recalled about receiving the award. “As I was reading through the booklet handed out that night announcing the winners, I was really honored to be part of that group.

“You don’t do this for honors, but to be honored by your peers — that’s the best feeling in the world,” she said.

Hicks credits photojournalist Bob Holt as a role model for the field.

“My favorite sessions every year during the NENPA (winter convention) weekend are the ones done by Bob Holt,” she said. “Sometimes he’s on his own, and other times he has someone joining him. They’ll share some of their work, and then spend the rest of the time offering critiques of some of the entries that were received for NENPA (awards) competition that year.”

Hicks cautions photographers not to rely too heavily on photo editing software, a lesson she has picked up from Holt.

“I often think of Bob when I look at images that have been too heavily processed on a computer. Digital imaging is bad if you change reality,” she said. Hicks quoted Holt from a 2014 NENPA workshop he held: “Avoid the hand of God, where your work becomes too overdone and it’s obvious. If you move the ball closer to the bat, that’s cheating.’

‘There’s a lot of hard work, there’s a lot of honor that goes into every story that we write and every photo we take.’

— Shannon Hicks

“Light, shadow, contrast, and saturation are the only things that should be edited in a photo, and I think any of those need to be done sparingly,” she said. “Cropping and straightening are also fine. ‘Things that you can do in the darkroom are allowed,’ Bob told those of us in his workshop.”

Hicks captures both planned and spontaneous photos, and she feels a particular attachment to the latter category.

“The spontaneous shots are the ones I live for,” she said. “Live performances, a children’s event, even an emergency – you never know what you are in for when you head into any of those situations. You can come out with drama, laughter, love, energy, life, death, who knows what, and it’s your job to capture the images that best illustrate where you have been. That’s photojournalism, and that’s what I love to do.”

Hicks was there chronicling the Sandy Hook fatal shootings in Connecticut.

“That’s the best example of breaking news that I have in my portfolio,” she said of the 2012 shootings at an elementary school in which a shooter killed 20 6- and 7-year-old students and six staff members. “At the time when I was taking the photos, we didn’t know how bad things were in the school yet. It wasn’t until they started evacuating the school that I knew something was really wrong.”

Reporting on Sandy Hook reminded Hicks of the responsibility held by journalists.

“You really have to focus on what your job is, and that is to get the news out and that is what we did that day,” she said. “The next couple of weeks were just very intense, trying to keep up with everything coming out of local and state government, and federal agencies.

“It’s changed the way we look at the world,” she said of the tragedy. “You never think it’s going to happen in your backyard and when it does you can’t help but be changed by it.”

The Newtown Bee celebrated its 140th anniversary in June, and Hicks is passionate about chronicling the town’s history.

“There’s a lot of hard work, there’s a lot of honor that goes into every story that we write and every photo we take,” said Hicks, who has lived in Newtown for about 25 years.

It is a career she holds in high esteem.

“What I love most about this job is that we’re constantly learning and improving,” she said.

Much of this learning takes place through a go-getter mentality that Hicks calls chutzpa.

“Chutzpa comes from being brave enough to get in front of others in order to be in front of your subject,” she said. “Get your best photo, even if that means blocking a patron’s view for just a few moments.

“If you’re going to photograph a concert, you have to position yourself in front of the stage, which means also putting yourself in front of some of those who are in the front rows watching the show,” she said.

Hicks has quite a bit of experience in concert photography, and while photographers should not jeopardize the view of ticket-holding audience members for a long time, the title does come with some access, she said.

“Most promoters will allow photographers to be in the pit in front of the stage for the first three songs of a show,” she said.

She fondly refers to her time as a concert photographer as “such a great learning experience.”

“Photographing in ever-changing lighting, capturing whatever essence of a performer you can in less than 15 minutes, usually while jockeying for position with other professionals who are sharing the same cramped space,” she said. “It was crazy, stressful work, but, boy, was it fun!”

Hicks thinks that every photographer has natural talent in addition to learned skills.

“This is an art form. There needs to be something in one’s soul that leads someone to be a professional photographer,” she said. “You can be taught many things about photography, but not everything.”

This photo of a truck being extricated after going over a guardrail in Sandy Hook is an example of Shannon Hicks’ spot news photography. Photo by Shannon Hicks photo, courtesy of The Newtown (Conn.) Bee
This photo of a truck being extricated after going over a guardrail in Sandy Hook is an example of Shannon Hicks’ spot news photography. Photo by Shannon Hicks photo, courtesy of The Newtown (Conn.) Bee

‘The spontaneous shots are the ones I live for.’

— Shannon Hicks

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