A Dallas, Texas native, Sammy Papert is a graduate of St. Mark’s School of Texas and the “worst” student actually graduating from Stanford University.  The registrar will confirm that claim.

In his first legitimate venture, Mr. Papert founded, owned and operated The Executive Toy Store, a Sharper Image before its time and Mr. Papert’s “MBA of the streets”.   Again, he barely “graduated.”

From 1981 to 1997 he joined the Papert Companies, a newspaper marketing solutions firm and pushed, cajoled, begged and pleaded both advertisers and Publishers to grow the organization to 450 middle and small market newspapers across the country.

In July 1998, Mr. Papert became Chairman and CEO of Belden Associates, the one-time premier newspaper research and consultancy in North America.  At least, that’s what he told the competition.

Mr. Papert recognized a golden opportunity so started Wormhole during this country’s greatest recession to do just what the name implies – connect organizations with their business and consuming audiences in unique and fast ways by leveraging new technology.  AdSeller and saambaa are his two current clients and both are superb and getting better!


Papert is and has been involved in many civic organizations.  These include: the Cystic Fibrosis Foundation, Salesmanship Club, Goodwill Board, Theatre Operating Company, St. Mark’s Alumni Association, Stanford Barely Alumni Association and the Dallas Child Guidance Clinic.

Mr. Papert is finally married; enjoys swimming, tennis, reading, writing and eventually visiting all the Caribbean Islands, along with collecting space art and Hawaiian shirts.  Don’t ask how many!  His latest hair-brained scheme is to make his own wine…the word is he might have finally gotten something right!

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