About NENPA University

Business journalism offers a wide range of career paths for ambitious journalists, especially in the growing field of B2B and industry publications. These outlets often provide in-depth coverage in the energy, healthcare, law, and technology sectors, among others.

Join the National Press Club Journalism Institute on Tuesday, May 5 at noon ET for our second virtual Career Office Hour of 2026 — focused on how journalists can build careers and thrive in business and industry-focused newsrooms. Maya Earls, deputy team lead for the Environment and Energy team at Bloomberg Law, and Thai Phi Le, senior managing editor at Informa TechTarget, overseeing several healthcare publications, will share insights on how their teams operate and what they look for in job applicants and potential colleagues.

The virtual panel discussion will be moderated by Paul F. Albergo, a journalism educator at American University, former executive editor at Bloomberg Industry Group, and board member of the American Society of Business Publication Editors.

The panelists will share how media professionals can adapt their skills to break into business journalism, develop subject-matter expertise, and attract opportunities in the often-overlooked B2B space. Whether you’re new to journalism or an experienced reporter or editor looking for your next beat, this office-hour themed session will help answer your burning questions and offer practical advice.

(With support from the American Society of Business Publication Editors.)

A self-reflective session for journalists to learn actionable insights for combating burnout.

According to a 2024 study from the Reynolds Journalism Institute, 56% of active journalists are mostly pessimistic about journalism, with this number rising to 83% among former journalists and journalism managers. While burnout is an “occupational phenomenon,” most of us lack the power to completely change the organizations we work for, which is why this session focuses on you, the person who is also a journalist

In this self-reflective session — led by Sam Ragland, API’s senior vice president — you will contribute anonymously to a series of prompts to learn actionable insights for reassessing and repairing your relationships with work. Created specifically for those working within news organizations, this session will help journalists:

• Assess where they sit on the stress spectrum
• Understand what is inside and outside of their control
• Self-prescribe a set of actions to combat their unique blend of burnout

To support journalists and their well-being during Mental Health Awareness Month, API has offered this free, interactive webinar every May since 2023. If you attended this session last year and found it helpful, please encourage your colleagues and friends in news to join this year.

Looking for ideas, inspiration and proven strategies to attract new and returning advertisers?

Our next webinar is packed with these tips, tools and tactics to help you do just that:
– Strategies to enhance sales communication
– Tools for creating effective spec ad presentations
– Selling styles that are working for peer publications
– Ad design tips that get more attention and ROI for advertisers
– Ready-to-run subscription and advertising marketing promotions
– How to plan sales prospecting around top-selling themes all year

Don’t miss out on this free value-packed webinar, developed to help your sales and design staff grow revenue as a team. Register now!

“Every story is a science story.” Join the Trans Journalists Association and trainers from The Open Notebook (TON) on Thursday, May 7th at 12PM PT (2PM CT / 3PM ET) for an interactive workshop on incorporating science into any beat.

Explore the Science Reporting Navigator to incorporate scientific evidence, perspectives or context into your work, even when on deadline. In this hour-long workshop, participants will spend half an hour learning how to use the Science Reporting Navigator as a reporting tool and half an hour workshopping ideas and stories to turn into successful pitches.

This event is open to the public. A recording and workshop materials will be shared with TJA members following the session.

Even if you have incredible findings to report, that might not matter if the data is too complicated — or dull! — to explain. Many of the best ways to report data for audio will translate to print and other media. Learn how to convey complicated data while remaining accurate and holding your audience’s attention.

During this class, you’ll learn:

(1) The basics of data reporting.
(2) The basics of audio reporting.
(3) How to bring the two together — without losing your listeners!

This workshop offers a practical introduction to using AI for investigative journalism, focusing on real-world reporting applications. It covers workflows for extracting structure from text, cleaning data, identifying patterns, and checking findings with greater speed and depth, with demonstrations drawn from reporting on audit reports, public budgets, climate spending, and ad library data. It shows how investigative journalists can use AI tools to explore complex information and develop story ideas.