About NENPA University

Get started with AI in media sales. Learn simple tools, quick wins, and how to boost efficiency, outreach, and results—no expertise needed.

Artificial intelligence is rapidly reshaping the way sales teams operate—and for media organizations, the opportunity is both exciting and overwhelming. If you’ve been wondering where to begin, this session is designed for you.

In this practical, approachable NENPA University webinar, we’ll break down what AI actually means for media sales teams today and how you can start using it right away—without needing to be an expert. We’ll explore the current state of AI adoption among small- to mid-sized organizations and share real-world ways sales teams are beginning to integrate AI into their workflows.

You’ll learn the top four ways AI can support your sales efforts, from improving communication and efficiency to increasing both the quality and quantity of your outreach. We’ll also introduce seven accessible AI tools that can deliver quick wins and measurable ROI, helping you build momentum without overcomplicating your process.

Beyond tools, we’ll focus on strategy—how to start small, scale thoughtfully, and position AI as a teammate rather than a replacement. We’ll also touch on the importance of internal alignment, including building team buy-in, establishing clear policies around AI use, and navigating considerations like ethics and data privacy.

This session is not about having all the answers—it’s about helping you take the first step. Whether you’re AI-curious or ready to experiment, you’ll leave with a clearer understanding of how to begin integrating AI into your media sales approach with confidence.

Jeff Gallop and David Buonfiglio will help you take your first steps with AI in media sales or teach you something you may not have known.

A workshop on care, coaching and connection for post-pandemic news leaders

At its core, trauma-informed leadership recognizes and respects human experiences. Post-pandemic news organizations require us to reorder our skill set, moving “soft” skills to the top. While the soft skills of leadership are hard, API believes these skills will help retain critical perspectives and pivotal voices in news organizations — those from journalists of color and women.

In this self-reflective session — led by Sam Ragland, API’s senior vice president — we’ll check the editing, producing and managing at the (Zoom) door, and instead invite care, coaching and connection to the table. Participants will contribute anonymously to a set of interactive slides and receive real-time coaching and context as their responses come in.

Join this event to:

• Learn a framework for understanding the core needs necessary to support the psychological safety of your team
• Build a 30-day plan that outlines a series of behaviors to practice in order to model the values of either care, coaching or connection

To support journalists and their well-being during Mental Health Awareness Month, API has offered this free, interactive webinar since May 2024. If you attended this session last year and found it helpful, please encourage your colleagues and friends in news to join this year.