A big share of charitable giving happens in the final three months of the year — which means now’s a good time to plan your year-end messaging.
Whether you’re a nonprofit or for-profit newsroom, the right approach can help you ask for support early, often, and effectively.
Led by Penny Riordan, an audience, product, and technology leader with more than 20 years working for and with local media organizations, this session is designed for anyone who manages messaging with their audience.
Penny will share donor best practices, including:
✅ Templates and examples you can adapt for your messaging
✅ Ideas for bringing in campaign ambassadors and other local supporters
✅ Guidance on using wealth screening or adjusting suggested donation minimums to grow revenue