Words that Work — Making the Case for Local News

    When:
    October 29, 2025 @ 2:00 pm – 3:00 pm
    2025-10-29T14:00:00-04:00
    2025-10-29T15:00:00-04:00
    Cost:
    Free

    Join The Lab Link as we gather to learn about Press Forward’s new toolkit for newsrooms, which was built from national survey data, focus groups, interviews and extensive message testing by the strategic communications firm Beekeeper Group.

    You will hear valuable insights to help you intentionally craft your messaging and wording to your audience — whether it be funders, donors or your local community — to strengthen your fundraising strategies.

    Speakers:
    Alex Dickinson, Beekeeper Group
    Marika Lynch, Press Forward