Local publishers across Scandinavia and the US use news automation to capture untapped reader demand and untapped revenue. A veteran in the field is the Swedish local media group NTM which uses automated content to cover multiple local topics like house sales, company registrations, traffic, and sports, which means they have automatically updated content across all local communities, all the time. The incremental local stories drive traffic, engagement, ad revenue, and subscription sales. Join this webinar to discover why NTM has made automated content part of their digital strategy – and get to ask all your questions about robot-written content. Free for all local media executives.
Speakers:
Jens Pettersson, Head of Editorial Development, NTM Group, Sweden
linkedin.com/in/jensoskarpettersson