Register to attend our next Webinar featuring Daniel Williams (Founder & CEO, BlueLena) we’ll pull back the curtain on what’s really working in local media. This data‑driven session will be packed with actionable insights from over 250 news sites and 6 million readers powered by BlueLena’s technology‑enabled strategic consulting.
We’ll reveal exactly what’s working in local newsrooms—and what’s holding them back—as we head into 2026.
What You’ll Learn
What new data from 220+ independent news sites reveals about who’s actually growing audience and revenue heading into year‑end.
Why reader‑revenue is up 14 % year‑over‑year and on track to top $25 million—and how some local news media companies are earning $14.80 for every $1 invested.
How different paywall models—open, metered, or something in between—are performing, and which model fits your audience best.
What smaller publishers are doing to grow audiences by nearly 60 % and boost recurring revenue faster than the field.
How reader motivations are shifting—and what first‑party data tells us about why people give, subscribe, and stay loyal.