What a Publisher Needs Today to Succeed

We’ll dive into what it really takes for publishers to thrive on the business side—including ad sales, audience development, and back-end operations. This session will highlight a checklist that publishers should work through and what those tools should do to ensure efficiency and effectiveness.

Key Takeaways:

– Tech and tools needed to run a revenue-generating local site
– How shared services (like CMS, billing, analytics) increase focus
– Success stories from TapInto and HNN partners
– Creating replicable business infrastructure for local journalism at scale