While most news fundraising teams focus on small donor campaigns and larger grants, legacy giving is an untapped opportunity to further support local journalism.
Join The Lab Link, the alumni network of the LMA Lab for Journalism Funding, for our next webinar on Jan. 14 to learn how planned gifts — often made through a will or trust — can become a strategic cornerstone of newsroom resilience. You’ll learn how to invite supporters into meaningful legacy conversations, articulate long-term impact and create clear giving pathways that honor a donor’s values and desired influence.
Guided by our panel of estate planning experts and newsroom leaders who’ve built legacy-giving initiatives, you’ll learn how to unlock a philanthropic pathway that safeguards your newsroom’s future.
Speakers:
Desirnai’ Hicks, senior partner success strategist, FreeWill
Arif Nuri, account executive and partner lead, FreeWill
Anna January, director of philanthropy, Wisconsin Watch
Emmet Liston, senior philanthropy officer, Wisconsin Watch