Join us for a complimentary session presented by Local Media Association and Local Media Consortium.
In this session, you’ll discover how to collect, analyze, and activate your own data to create high-value audience segments that drive engagement, loyalty, and revenue. Join industry consultants from a leading professional services firm as they break down actionable frameworks for audience segmentation, real-world case studies, and proven techniques to maximize first-party data assets. Whether you’re a publisher, broadcaster, or digital media executive, you’ll walk away with practical ideas you can implement immediately to fuel audience growth and boost your bottom line. Don’t miss this opportunity to build a stronger, smarter, more sustainable data strategy — reserve your spot today!