As AI becomes more integrated into newsrooms, recent research reveals a growing trust gap between media organizations and their audiences. This gap threatens reader trust, brand reputation and may lead to legal and regulatory challenges.
To address this, the Alliance for Audited Media analyzed leading AI guidelines and collaborated with publishers to understand how they’re responsibly using AI to develop the Eight Pillars of Ethical AI Use. These guidelines are built for publishers, by publishers, and include:
• Ethical policies and bias mitigation
• Transparency and clear disclosures of AI-generated content
• Rights, permissions, and human oversight
• Fairness, privacy, training, and risk management
This session will explore the Eight Pillars and share best practices that prioritize reader trust, stakeholder confidence and alignment with industry standards.
Speakers:
– Kristina Meinig, Vice President, Market Development, Alliance for Audited Media
– Katrina Eddy, Vice President, Technology Assurance, Alliance for Audited Media