Reaching Younger Audiences Where They Are

Newsrooms, especially in local TV, are struggling to reach a fresh generation of news consumers, but journalism experts at Northeastern University believe a new digital role could be a game changer. For a year, they embedded Digital Content Creators at three top newsrooms (WCBS, WLS, and WCVB) while conducting nationwide study of the media habits of adults 18-34.

In this session, Mike Beaudet and academic and industry partners will share best practices for creating social video to engage millennial and Gen Z audiences with their local communities. While this research was developed within TV newsrooms, the recommendations here are valuable for any newsroom working to develop or refine their social strategy.