NENPA U: Stop Running Scared. Digital is Not the Death of Print

    When:
    February 16, 2023 @ 2:00 pm – 3:00 pm
    2023-02-16T14:00:00-05:00
    2023-02-16T15:00:00-05:00
    Cost:
    $35, free to NENPA Members
    Contact:
    Tara Cleary
    617-520-4585

    The event is $35 per attendee, but NENPA members attend for free. Members, contact t.cleary@nenpa.com for the registration code.

    About the webinar:
    This webinar will be like a comforting hot chocolate and a warm blanket for print sales managers who shiver at the thought of digital stealing revenue from their print budgets. Many of our partners are proving that these fears, with proper selling techniques and sales positioning,
    are unfounded. Take it from a former AdCellerant partner (and digital sales rep) – this webinar will warm your soul and alleviate your fears.

    About the presenters:
    Ben Bouslog is the vice president of Business Development for AdCellerant, a tech-enabled marketing services company. AdCellerant partners with publishers to leverage their turn-key solutions to drive digital revenue streams. Ben’s experience spans 8+ years in the digital space with a background in ad operations that gives him an intimate familiarity with how digital really works and the value it can bring to any advertiser or media organization. His favorite part about working with media companies is helping them to realize and actualize the opportunities to connect with the businesses in their communities more than ever before. With experience in SEO, SEM, video, OTT, social media, and a specialty in programmatic, he’s been able to help hundreds of media companies grow their digital revenue streams and supported thousands of advertisers by connecting them with their target consumers.

    Ken Campbell is a Business Development Manager at AdCellerant. Ken is an experienced self-starter with 25 years of experience in retail sales, direct marketing, print advertising, and B2B sales. A promotions and marketing expert, Ken grew a single automotive client into a multi-million-dollar direct mail firm before pivoting to the world of digital advertising. Over the years, Ken has worked with over a thousand different businesses – developing marketing plans both big and small – and acting as a trusted advisor to his clients. Ken lives near Clemson, SC (Go Tigers!) with his wife of 28 years and their three children.