This is an Online Media Campus NENPA U webinar. Members, please contact Tara Cleary at t.cleary@nenpa.com for the free registration code.
Email newsletters are a key component of any business’ marketing toolkit.
Unlike social media marketing, which uses top-secret algorithms to distribute content, the email newsletter allows you to control the communication with your audience. Learn more about the strategies that newspapers are using to harness the power of the original “push notification”.
This webinar will cover techniques to automate the process of creating newsletters, growing your subscriber lists, and monetizing that audience.
This session will be presented by Matt Larson, President and CEO of Our Hometown Inc, who has worked with newspapers to build websites and digital business models since 1997.